I am Simona Izabela Dumitru, a Senior Marketing & Communications Specialist with 13+ years of experience in English and Romanian markets. I excel in strategic communication, digital marketing (social & paid), and cross-functional coordination. Beyond agency, corporate, and startup roles, this year I've been collaborating with NGOs to promote educational initiatives and led project-based work that emphasizes growth, learning, and impact in fast-paced environments.

Simona Izabela Dumitru

PRO

I am Simona Izabela Dumitru, a Senior Marketing & Communications Specialist with 13+ years of experience in English and Romanian markets. I excel in strategic communication, digital marketing (social & paid), and cross-functional coordination. Beyond agency, corporate, and startup roles, this year I've been collaborating with NGOs to promote educational initiatives and led project-based work that emphasizes growth, learning, and impact in fast-paced environments.

Available to hire

I am Simona Izabela Dumitru, a Senior Marketing & Communications Specialist with 13+ years of experience in English and Romanian markets. I excel in strategic communication, digital marketing (social & paid), and cross-functional coordination.

Beyond agency, corporate, and startup roles, this year I’ve been collaborating with NGOs to promote educational initiatives and led project-based work that emphasizes growth, learning, and impact in fast-paced environments.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced

Work Experience

Senior Digital Marketing Specialist at Honeywell Aerospace
January 1, 2011 - December 31, 2017
Built and executed regional and global social media strategy; managed external resources (agencies, collaborators, channel partners); implemented CRM integration and ABM initiatives; advised leadership on crisis communications; analyzed performance and recommended optimizations; managed vendor relationships for social listening and content creation; supported events with digital tactics to achieve business objectives.
Digital Marketing Manager at Creative Luggage (digital agency)
May 1, 2018 - August 31, 2022
Led department operations for 30+ clients, developing social media strategies and executing content plans; managed Social Media Ads, AdWords, PR, copywriting, SEO, analytics, and consumer behavior analysis; oversaw content creation and community management across campaigns.
Digital Marketing Manager at WattAnyWhere
May 1, 2018 - August 31, 2022
Led digital marketing and communication strategy for a Swiss-French cleantech startup (TOP100 Swiss Startups), driving LinkedIn growth, web strategy, multi-channel content, analytics, and cross-functional collaboration in a fast-paced global environment.
Paid Media Lead at The Access Group
January 1, 2020 - December 31, 2022
Led PPC campaigns across Google, Microsoft, and LinkedIn; delivered 4K+ MQLs, 796 SQLs, £7M pipeline, and £1M in potential revenue; managed budgets, tracked ROAS/ROI by channel/product; planned, measured, and optimized digital acquisition strategies; coordinated with content and web teams to improve web CRO; prepared monthly/quarterly performance reviews.

Education

Psychology at University of Bucharest
September 1, 2021 - June 30, 2024
Philology (with teacher training module) - Romanian/English Languages and Literature at University of Bucharest, Litere
January 1, 2008 - January 1, 2011
Master in Consultancy and Mastery in Advertising (WIP) at University of Bucharest
January 1, 2019 - December 31, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Education, Non-Profit Organization, Professional Services, Energy & Utilities, Computers & Electronics