Available to hire
I am Simona Izabela Dumitru, a Senior Marketing & Communications Specialist with 13+ years of experience in English and Romanian markets. I excel in strategic communication, digital marketing (social & paid), and cross-functional coordination.
Beyond agency, corporate, and startup roles, this year I’ve been collaborating with NGOs to promote educational initiatives and led project-based work that emphasizes growth, learning, and impact in fast-paced environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Work Experience
Senior Digital Marketing Specialist at Honeywell Aerospace
January 1, 2011 - December 31, 2017Built and executed regional and global social media strategy; managed external resources (agencies, collaborators, channel partners); implemented CRM integration and ABM initiatives; advised leadership on crisis communications; analyzed performance and recommended optimizations; managed vendor relationships for social listening and content creation; supported events with digital tactics to achieve business objectives.
Digital Marketing Manager at Creative Luggage (digital agency)
May 1, 2018 - August 31, 2022Led department operations for 30+ clients, developing social media strategies and executing content plans; managed Social Media Ads, AdWords, PR, copywriting, SEO, analytics, and consumer behavior analysis; oversaw content creation and community management across campaigns.
Digital Marketing Manager at WattAnyWhere
May 1, 2018 - August 31, 2022Led digital marketing and communication strategy for a Swiss-French cleantech startup (TOP100 Swiss Startups), driving LinkedIn growth, web strategy, multi-channel content, analytics, and cross-functional collaboration in a fast-paced global environment.
Paid Media Lead at The Access Group
January 1, 2020 - December 31, 2022Led PPC campaigns across Google, Microsoft, and LinkedIn; delivered 4K+ MQLs, 796 SQLs, £7M pipeline, and £1M in potential revenue; managed budgets, tracked ROAS/ROI by channel/product; planned, measured, and optimized digital acquisition strategies; coordinated with content and web teams to improve web CRO; prepared monthly/quarterly performance reviews.
Education
Psychology at University of Bucharest
September 1, 2021 - June 30, 2024Philology (with teacher training module) - Romanian/English Languages and Literature at University of Bucharest, Litere
January 1, 2008 - January 1, 2011Master in Consultancy and Mastery in Advertising (WIP) at University of Bucharest
January 1, 2019 - December 31, 2022Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Education, Non-Profit Organization, Professional Services, Energy & Utilities, Computers & Electronics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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