I’m a designer who thrives at the intersection of creativity, strategy, and technology. Over the past 15+ years, I’ve worked across branding, digital, and product design—building design systems, shaping user journeys, and turning complex problems into simple, elegant, human-first solutions. My focus had previously been on design systems and digital product design—creating scalable components, accessible patterns, and measurable improvements that make banking experiences simpler and more delightful. My approach blends craft with data: design decisions are not only pixel-perfect but also backed by analytics, customer insights, and business outcomes. I’ve made a deliberate shift toward being a more generalised product designer—expanding my toolkit beyond design systems and UI. I’ve been building interactive prototypes, running user testing sessions, and learning firsthand how customer feedback shapes better product decisions. This hands-on experience has deepened my ability to bridge design and product thinking, ensuring the solutions I design are not only functional and accessible but also truly validated by users. What drives me? • Crafting clarity out of complexity. • Designing experiences that are usable, beautiful, and measurable. • Exploring the future of AI-driven design and software solutions. When I’m not solving user stories, you’ll find me chasing inspiration outdoors, planning my next travel adventure, or taking my cute puppy Bella to the park.…I’m a designer who thrives at the intersection of creativity, strategy, and technology. Over the past 15+ years, I’ve worked across branding, digital, and product design—building design systems, shaping user journeys, and turning complex problems into simple, elegant, human-first solutions. My focus had previously been on design systems and digital product design—creating scalable components, accessible patterns, and measurable improvements that make banking experiences simpler and more delightful. My approach blends craft with data: design decisions are not only pixel-perfect but also backed by analytics, customer insights, and business outcomes. I’ve made a deliberate shift toward being a more generalised product designer—expanding my toolkit beyond design systems and UI. I’ve been building interactive prototypes, running user testing sessions, and learning firsthand how customer feedback shapes better product decisions. This hands-on experience has deepened my ability to bridge design and product thinking, ensuring the solutions I design are not only functional and accessible but also truly validated by users. What drives me? • Crafting clarity out of complexity. • Designing experiences that are usable, beautiful, and measurable. • Exploring the future of AI-driven design and software solutions. When I’m not solving user stories, you’ll find me chasing inspiration outdoors, planning my next travel adventure, or taking my cute puppy Bella to the park.WWWW…