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I’m a proactive marketing professional with over six years' experience across arts and entertainment, hospitality and tourism, wine, community services and retail. I bring a proactive approach and a proven track record in content creation, graphic design, stakeholder management, e-commerce, digital marketing, events and brand building. I excel at end-to-end development and execution of campaigns across diverse platforms to drive engagement, leads and revenue, coordinating cross-functional teams and partnerships to deliver measurable results.…I’m a proactive marketing professional with over six years' experience across arts and entertainment, hospitality and tourism, wine, community services and retail. I bring a proactive approach and a proven track record in content creation, graphic design, stakeholder management, e-commerce, digital marketing, events and brand building. I excel at end-to-end development and execution of campaigns across diverse platforms to drive engagement, leads and revenue, coordinating cross-functional teams and partnerships to deliver measurable results.

Simone Koch

Marketing Strategist, Brand Designer, Graphic Designer, +2

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I’m a proactive marketing professional with over six years' experience across arts and entertainment, hospitality and tourism, wine, community services and retail. I bring a proactive approach and a proven track record in content creation, graphic design, stakeholder management, e-commerce, digital marketing, events and brand building. I excel at end-to-end development and execution of campaigns across diverse platforms to drive engagement, leads and revenue, coordinating cross-functional teams and partnerships to deliver measurable results.…I’m a proactive marketing professional with over six years' experience across arts and entertainment, hospitality and tourism, wine, community services and retail. I bring a proactive approach and a proven track record in content creation, graphic design, stakeholder management, e-commerce, digital marketing, events and brand building. I excel at end-to-end development and execution of campaigns across diverse platforms to drive engagement, leads and revenue, coordinating cross-functional teams and partnerships to deliver measurable results.

Available to hire

I’m a proactive marketing professional with over six years’ experience across arts and entertainment, hospitality and tourism, wine, community services and retail. I bring a proactive approach and a proven track record in content creation, graphic design, stakeholder management, e-commerce, digital marketing, events and brand building.

I excel at end-to-end development and execution of campaigns across diverse platforms to drive engagement, leads and revenue, coordinating cross-functional teams and partnerships to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at ILA

March 1, 2025 - December 31, 2025

Led the development and execution of a $30,000 integrated marketing campaign for Timelight, a world-premiere immersive experience created with a German design studio Flora & Faunavisions. Also delivered a $20,000 functions and events campaign to grow brand awareness and bookings. Created and managed Meta advertising campaigns, including audience targeting, optimization, and reporting; developed paid media partnerships and coordinated PR and media placements; coordinated cross-functional teams to deliver engaging campaigns.

Marketing Coordinator at Gemtree Wines

February 1, 2024 - March 31, 2025

Transitioned the business to Klaviyo, generating over $60,000 in conversions through consistent email and SMS marketing. Owned the e-commerce Shopify site and WineHub app, created SOPs, trained staff and optimized listings, sales channels and discount structures. Developed social media calendars and content to improve brand visibility; managed internal sales to external wine merchants; planned and managed the Wine Club Members Event; drafted press releases and arranged tourism media placements; led EDM strategy including segmentation, content development, reporting, and a full Mailchimp audit.

Recruitment & Retention Officer at Lutheran Care

June 1, 2023 - February 29, 2024

Maintained and updated the WordPress-based Careers Portal; produced monthly Mailchimp newsletters; managed a major Christmas event with a $20,000 budget, increasing attendance; facilitated online information sessions to generate new foster carer leads; represented the organisation at community events.

Founder at Ugly Boy Bakes

March 1, 2023 - Present

Founded and currently run a small business specialising in custom-designed cakes; built an organic social media presence with steady growth; styled, photographed and edited content; designed brand assets; built a Shopify e-commerce site with features and optimized UX; managed customer inquiries and provided professional service; self-taught in advanced cake-decorating techniques.

Deputy Rostering Officer at Cara

January 1, 2021 - December 31, 2021

Coordinated emergency rostering to ensure NDIS-compliant support; worked collaboratively in a high-pressure environment to solve staffing gaps; engaged with internal and external stakeholders to ensure consistent client care; used iDemPiere and Emplive to identify and fill urgent vacancies.

Marketing & Rostering Officer at Asset Personnel

January 1, 2021 - December 31, 2021

Developed a Wix website with improved UX and lead generation; created marketing collateral including flyers and digital assets; assisted recruitment; managed rostering for ~90 staff across 11 service areas using Deputy Rostering; coordinated marketing and recruitment activities.

Marketing Assistant & General Admin at Simon Alexander Jewellery

January 1, 2019 - January 1, 2020

Managed social media accounts, achieving 39% follower growth in 12 months; produced engaging content across photography, copywriting, graphic design and video; contributed to a successful pitch for a major venture; provided customer service, appointment management and inventory coordination.