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Hi, I’m Simran Koul, a product designer blending creative thinking with analytical rigor. I design intuitive, human-centered experiences across enterprise and AI-driven products to improve efficiency and adoption. I ground my decisions in research, rapid prototyping, and close collaboration with product and engineering teams. With 5+ years of experience, I focus on clarity and meaningful impact in every project.…Hi, I’m Simran Koul, a product designer blending creative thinking with analytical rigor. I design intuitive, human-centered experiences across enterprise and AI-driven products to improve efficiency and adoption. I ground my decisions in research, rapid prototyping, and close collaboration with product and engineering teams. With 5+ years of experience, I focus on clarity and meaningful impact in every project.

Simran Koul

Product Designer, UI Designer, UX Designer

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Hi, I’m Simran Koul, a product designer blending creative thinking with analytical rigor. I design intuitive, human-centered experiences across enterprise and AI-driven products to improve efficiency and adoption. I ground my decisions in research, rapid prototyping, and close collaboration with product and engineering teams. With 5+ years of experience, I focus on clarity and meaningful impact in every project.…Hi, I’m Simran Koul, a product designer blending creative thinking with analytical rigor. I design intuitive, human-centered experiences across enterprise and AI-driven products to improve efficiency and adoption. I ground my decisions in research, rapid prototyping, and close collaboration with product and engineering teams. With 5+ years of experience, I focus on clarity and meaningful impact in every project.

Available to hire

Hi, I’m Simran Koul, a product designer blending creative thinking with analytical rigor. I design intuitive, human-centered experiences across enterprise and AI-driven products to improve efficiency and adoption.

I ground my decisions in research, rapid prototyping, and close collaboration with product and engineering teams. With 5+ years of experience, I focus on clarity and meaningful impact in every project.

Skills

Figma

Product Design

Experience Level

Figma

Expert

Product Design

Expert

Language

English

Advanced

Hindi

Fluent

German

Beginner

Work Experience

Product Designer at Aleph Alpha GmbH

May 1, 2024 - Present

Led end-to-end UX strategy for major initiatives, including Natural Language Agent design and transcription redesign. Drove conversation design with customers for onboarding (500+ users). Streamlined complex workflows through intuitive interfaces, improving satisfaction and reducing task errors. Conducted 15+ user interviews to guide research and accelerate iteration cycles. Delivered features on time and bug-free, collaborating with PMs, engineers, and stakeholders. Built a scalable design system in Figma, enhancing cross-team consistency and accessibility (BA compliance). Achieved 80%+ roadmap completion for two consecutive quarters with paying clients actively using Phara AI.

UX Designer at Lengoo GmbH

September 1, 2020 - October 1, 2022

Conducted user research, interviews, and competitor analysis to inform design strategy across an AI-assisted workflow product. Led design and validation of core features including data-driven decisions for model-assisted translation. Drove the expansion of the product with features such as bulk document translation, audio/video transcription, content generation, and knowledge discovery, directly contributing to product growth and customer engagement.

UX Designer at Roro Solutions

January 1, 2020 - July 1, 2020

Assisted in UX design and prototyping, learning modern design frameworks and Figma workflows. Created flows and mockups, conducted lightweight user research, and supported the design team with systematized components.

UI/UX Intern at Code Brew Labs

October 1, 2022 - May 1, 2024

Delivered UX design for SaaS projects across all stages of product design. Conducted interviews, created personas, and designed flows, wireframes, and mockups. Supported design teams with design systems and component libraries.