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Hi there, I’m Simran Rajani, a marketing and analytics professional with 7+ years of cross-functional experience spanning digital strategy, e-commerce, and brand development. I blend data-driven insights with creative execution to boost engagement, visibility, and ROI across multi-channel initiatives. I’m known for strategic thinking, operational precision, and the ability to lead marketing initiatives from concept to performance optimization. I’m proficient in Google Analytics, SQL, and Python, and I hold an MBA in Business Analytics. I thrive on collaborating with cross-functional teams to turn ideas into measurable results.…Hi there, I’m Simran Rajani, a marketing and analytics professional with 7+ years of cross-functional experience spanning digital strategy, e-commerce, and brand development. I blend data-driven insights with creative execution to boost engagement, visibility, and ROI across multi-channel initiatives. I’m known for strategic thinking, operational precision, and the ability to lead marketing initiatives from concept to performance optimization. I’m proficient in Google Analytics, SQL, and Python, and I hold an MBA in Business Analytics. I thrive on collaborating with cross-functional teams to turn ideas into measurable results.

Simran Rajani

Digital Marketer, Marketing Strategist, Content Creator, +2

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Hi there, I’m Simran Rajani, a marketing and analytics professional with 7+ years of cross-functional experience spanning digital strategy, e-commerce, and brand development. I blend data-driven insights with creative execution to boost engagement, visibility, and ROI across multi-channel initiatives. I’m known for strategic thinking, operational precision, and the ability to lead marketing initiatives from concept to performance optimization. I’m proficient in Google Analytics, SQL, and Python, and I hold an MBA in Business Analytics. I thrive on collaborating with cross-functional teams to turn ideas into measurable results.…Hi there, I’m Simran Rajani, a marketing and analytics professional with 7+ years of cross-functional experience spanning digital strategy, e-commerce, and brand development. I blend data-driven insights with creative execution to boost engagement, visibility, and ROI across multi-channel initiatives. I’m known for strategic thinking, operational precision, and the ability to lead marketing initiatives from concept to performance optimization. I’m proficient in Google Analytics, SQL, and Python, and I hold an MBA in Business Analytics. I thrive on collaborating with cross-functional teams to turn ideas into measurable results.

Available to hire

Hi there, I’m Simran Rajani, a marketing and analytics professional with 7+ years of cross-functional experience spanning digital strategy, e-commerce, and brand development. I blend data-driven insights with creative execution to boost engagement, visibility, and ROI across multi-channel initiatives.

I’m known for strategic thinking, operational precision, and the ability to lead marketing initiatives from concept to performance optimization. I’m proficient in Google Analytics, SQL, and Python, and I hold an MBA in Business Analytics. I thrive on collaborating with cross-functional teams to turn ideas into measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Project Coordinator – Brand Marketing & E-Commerce Operations at Joylot INC (Eyespecs.com)

October 1, 2025 - October 1, 2025

Led cross-functional project reorganization of the catalog infrastructure; coordinated 15+ stakeholders and delivered on schedule within a 4-week timeline. Managed vendor communications, sample handling, and purchase orders for 50+ monthly product launches. Used Monday.com to track deliverables and build SQL/Tableau dashboards monitoring KPIs. Facilitated weekly status meetings; prepared executive reports on progress, risks, and mitigation strategies. Created SOPs for catalog management, vendor onboarding, and product launches.

Graduate Assistant – Digital Content Strategist & Project Coordinator at Utica University

May 1, 2025 - May 1, 2025

Managed 12 concurrent faculty projects; aligned timelines, data collection, and deliverables. Built project databases using SQL and automated reporting workflows with Python, reducing manual work by 40%. Coordinated conference logistics via Whova, including registration, vendor coordination, and post-event analysis. Facilitated communication among research teams, faculty, and external partners.

Digital Marketing Executive & E-Commerce Operations Strategist at Qzen Infotech

August 1, 2024 - August 1, 2024

Structured and managed e-commerce workflows and merchandising strategies, increasing sales by 200% through optimized processes and targeted campaigns. Created high-impact email and influencer campaigns that drove revenue growth and enhanced brand visibility. Analyzed site traffic, AOV, ROAS, and conversion rates using Google Analytics to drive campaign improvements. Oversaw product listings and promotional strategies for online marketplaces including Amazon and Shopify, ensuring consistency, pricing accuracy, and customer engagement.

Founder & Operations Manager at K.K. Readymade

August 1, 2024 - August 1, 2024

Built and scaled operations from inception, achieving 1100% revenue growth in 3 years. Managed 80% of purchasing across 25+ vendors; negotiated contracts and processed 200+ monthly POs. Oversaw P&L, budgeting, cash flow, and financial record-keeping. Led cross-functional teams across sales, purchasing, and customer service; improved efficiency by 45%. Drove 30% of revenue through strategic account management and maintained 95% client retention. Optimized inventory using sales analytics and reduced dead stock by 35% to improve turnover.

Operations & Project Coordinator at NEEV by Vibhuti Kabra

June 1, 2024 - June 1, 2024

Managed end-to-end production for 50+ concurrent custom orders; coordinated design, manufacturing, QC, and delivery. Oversaw export operations including international shipping, customs, and freight logistics. Implemented Shopify e-commerce platform; managed order fulfillment, inventory, and customer service. Maintained high-value client relationships (95% satisfaction) and collaborated with external agencies for photography, content, and marketing. Contributed to significant business growth through operational efficiency and process improvements.