Available to hire
IT & Digital Marketing Specialist | Project Management & Agile Methodologies | WordPress, HubSpot & SEO/SEM | Cybersecurity & Compliance (HIPAA, GDPR) | Cloud Infrastructure, IT Support & Remote Team Management
Skills
Language
English
Fluent
Serbian
Fluent
Work Experience
Website Manager at Newspaper 5+
January 1, 2012 - January 1, 2014Website Development & Management: Led the design, development, and ongoing maintenance of the Newspaper 5+ website. Implemented responsive design principles, optimized site performance, and ensured accessibility compliance to deliver a superior user experience. Enhanced website security and performance by leading the migration to a more robust hosting platform, minimizing downtime and improving load speeds by 35%.
Content Production & Optimization: Managed the creation, formatting, and publishing of diverse digital assets, including articles, blog posts, video content, and multimedia features. Applied SEO best practices, keyword strategies, and metadata optimization to boost discoverability and drive organic traffic.
User Engagement & Analytics: Monitored website performance using tools like Google Analytics and Hotjar to analyze user behavior, track engagement metrics, and identify opportunities for improvement. Implemented data-driven enhancements that increased page views, reduced bounce rates, and improved user retention.
Cross-Functional Collaboration: Partnered with graphic designers, writers, and marketing teams to integrate visual and interactive elements, ensuring a cohesive and engaging digital experience. Coordinated with stakeholders to align website updates with breaking news cycles and promotional campaigns.
Web Developer at Newspaper 5+
January 1, 2008 - January 1, 2012Web Development: Successfully built and launched over 100 responsive, user-centric websites using platforms such as WordPress, Joomla, Drupal, and Adobe Flash. I leveraged HTML, CSS and JavaScript to create seamless, visually appealing, and functional digital experiences tailored to client needs. Lead the development of an award-winning website for the non-profit initiative "Save Subotica", which earned recognition from the Ministry of Culture of the Republic of Serbia for its innovative design and community impact. Designed and deployed a dynamic website for the acclaimed Serbian film "Drug Crni u NOB-u", enhancing its online presence and contributing to its successful promotion.
Marketing Support: Played an important role in organizing and promoting seminars, managing end-to-end marketing campaigns, developing engaging social media advertisements, and designing high-impact printed materials, including brochures and posters.
Cross-Functional Collaboration: Partnered with designers, content creators, and marketing teams to align web development projects with broader branding and promotional strategies, ensuring cohesive and effective outcomes.
Digital Marketing Specialist at Ariad Partners
May 16, 2014 - December 20, 2018Web Development & Optimization: Created and deployed responsive, SEO-optimized websites using WordPress and HubSpot CMS. Ensured alignment with brand standards, user experience goals, and technical best practices, including accessibility and security.
SEO: Conducted in-depth keyword research, competitive analysis, and technical SEO audits to identify optimization opportunities, resulting in a 40% increase on average in conversion rates and significant improvement in site performance metrics.
Marketing Automation: Designed and implemented workflows using Zapier to integrate systems and automate repetitive tasks, while configuring HubSpot for lead nurturing, landing page creation, website creation, form development, and dynamic content delivery. Conducted A/B testing and leveraged HubSpot’s analytics to optimize campaign performance, driving higher engagement and conversion rates, and enhancing overall marketing efficiency.
Campaign Management & Testing: Executed email marketing campaigns and conducted A/B testing on landing pages, CTAs, and email content using HubSpot and Mailchimp.
CRM Integration & Customization: Managed and executed the integration and customization of CRMs, including HubSpot, Salesforce, MS Dynamics, Zoho, and SharpSpring, synchronizing customer data to optimize lead management and enable personalized marketing strategies.
Email Marketing: Executed email campaigns using HubSpot, Mailchimp, Mailshake, and Sendgrid, emphasizing segmentation, personalization, and deliverability to enhance open and click-through rates, while designing email templates to maintain brand consistency and optimize campaign efficiency.
Analytics & Reporting: Utilized Google Analytics to track traffic, monitor user behavior, and generate actionable insights. Leveraged SharpSpring for advanced marketing automation, including lead scoring and campaign tracking.
Web Operations & IT Support Coordinator at RYL.rs e-magazine
January 1, 2019 - March 20, 2021Content Management: Updated, edited, and published web content, ensuring accuracy, consistency, and adherence to brand and style guidelines.
User Training: Conducted user training sessions to empower internal teams to effectively utilize the CMS, enhancing team productivity and system adoption.
Technical Support & CMS Administration: Served as the primary point of contact for CMS-related queries and technical issues, delivering timely and effective resolutions, managed domain and hosting services to ensure website reliability and performance, and provided IT support via email, phone, and screen shares for Windows-based systems.
Technology Manager at BURG Translations
April 15, 2021 - December 2, 2024IT Systems Administration: Managed and optimized Google Workspace, Microsoft 365, Azure, Active Directory, Intune, XTRF and memoQ ensuring secure, scalable, and efficient IT infrastructure aligned with organizational needs and compliance standards.
Technical Support, User & License Management: Provided hands-on troubleshooting for Windows, Android, and iOS devices, managed user onboarding/termination processes, and oversaw software license management, enhancing user productivity and system reliability.
Process Automation & Ticketing: Designed and implemented a SharePoint-based ticketing system, optimizing support workflows and reducing issue resolution time by 25%, improving operational efficiency. Developed PowerShell scripts to automate project management processes, further enhancing workflow efficiency and reducing manual effort.
Privacy & Compliance Management: Developed and enforced HIPAA and GDPR-compliant privacy and security policies from scratch, mitigating risks and achieving full regulatory adherence across operations.
Website Management & SEO: Managed company website and executed SEO strategies, including keyword optimization and content enhancements, driving a 15% increase in organic traffic and improved online visibility.
Project Coordination & Team Leadership: Led remote teams and managed complex projects between different departments, including the implementation of an XTRF and memoQ integration, improving project management efficiency by over 60% and ensuring on-time delivery.
AI Tool Utilization & Research: Utilized GenAI tools (e.g., ChatGPT, Claude, Gemini) in professional and academic settings to enhance diverse tasks, including data analysis, content generation, and process optimization, thereby driving productivity and innovation. Actively researched AI-driven solutions to identify and implement cutting-edge tools, optimizing multilingual communication processes (e.g., interpreting, captioning, and translation).
Knowledge Base Development & SOP Creation: Designed and built a company knowledge base to centralize critical information, while developing standardized operating procedures (SOPs) for the IT department to ensure consistent and effective workflows.
Education
Bachelor of Information Technology at Visoka tehnička škola strukovnih studija u Novom Sadu
January 1, 2013 - October 13, 2025Qualifications
Leadership Fundamentals Program
January 1, 2024 - October 13, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education
Skills
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