Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I come from a background spanning ecommerce, fast-paced startups, and marketing agencies, which has shaped me into a versatile marketer who understands how every channel works together to drive growth. With my freelance clients I take a holistic approach, looking at content, email, ads, and on-site experience as connected levers that need to support each other to get the best results. In my recent agency roles, I specialised in email marketing and organic content, giving me hands-on experience delivering high-volume work as well as developing the strategic direction brands need to increase sales. My previous in-house roles taught me skills in running Meta and TikTok campaigns, focusing on short-form video and UGC-style content to humanises brands, builds trust, and drives high watch-through and engagement.…I come from a background spanning ecommerce, fast-paced startups, and marketing agencies, which has shaped me into a versatile marketer who understands how every channel works together to drive growth. With my freelance clients I take a holistic approach, looking at content, email, ads, and on-site experience as connected levers that need to support each other to get the best results. In my recent agency roles, I specialised in email marketing and organic content, giving me hands-on experience delivering high-volume work as well as developing the strategic direction brands need to increase sales. My previous in-house roles taught me skills in running Meta and TikTok campaigns, focusing on short-form video and UGC-style content to humanises brands, builds trust, and drives high watch-through and engagement.

Siobhan Beat

Content Strategist, Social Media Freelancer, Social Media Manager, +6





I come from a background spanning ecommerce, fast-paced startups, and marketing agencies, which has shaped me into a versatile marketer who understands how every channel works together to drive growth. With my freelance clients I take a holistic approach, looking at content, email, ads, and on-site experience as connected levers that need to support each other to get the best results. In my recent agency roles, I specialised in email marketing and organic content, giving me hands-on experience delivering high-volume work as well as developing the strategic direction brands need to increase sales. My previous in-house roles taught me skills in running Meta and TikTok campaigns, focusing on short-form video and UGC-style content to humanises brands, builds trust, and drives high watch-through and engagement.…I come from a background spanning ecommerce, fast-paced startups, and marketing agencies, which has shaped me into a versatile marketer who understands how every channel works together to drive growth. With my freelance clients I take a holistic approach, looking at content, email, ads, and on-site experience as connected levers that need to support each other to get the best results. In my recent agency roles, I specialised in email marketing and organic content, giving me hands-on experience delivering high-volume work as well as developing the strategic direction brands need to increase sales. My previous in-house roles taught me skills in running Meta and TikTok campaigns, focusing on short-form video and UGC-style content to humanises brands, builds trust, and drives high watch-through and engagement.

Available to hire

I come from a background spanning ecommerce, fast-paced startups, and marketing agencies, which has shaped me into a versatile marketer who understands how every channel works together to drive growth.

With my freelance clients I take a holistic approach, looking at content, email, ads, and on-site experience as connected levers that need to support each other to get the best results.

In my recent agency roles, I specialised in email marketing and organic content, giving me hands-on experience delivering high-volume work as well as developing the strategic direction brands need to increase sales.

My previous in-house roles taught me skills in running Meta and TikTok campaigns, focusing on short-form video and UGC-style content to humanises brands, builds trust, and drives high watch-through and engagement.

Skills

Work Experience

Sales and Marketing Coordinator at Hundy L Sales & Marketing

January 1, 2022 - January 1, 2023

Led day-to-day marketing operations as the sole full-time employee, executing campaigns and content strategies with external agency support. Produced EDMs with average conversion rates of 30-50%; managed campaign design, content creation, and automation. Ran social media workshops for clients to build internal capability and confidence. Owned relationships with wholesale partners and retailers, collaborating to grow brand presence and drive sales across pharmaceutical, grocery, and liquor sectors. Managed all customer service across channels, ensuring timely, on-brand responses and maintaining strong customer relationships.

Social Media Coordinator at Not Socks Gifts

January 1, 2023 - January 1, 2024

Led day-to-day marketing operations as the sole full-time employee, executing campaigns and content strategies with external agency support. Produced EDMs with average conversion rates of 30-50%; managed influencer & UGC partnerships; built internal capability and confidence. Owned relationships with wholesale partners and retailers, collaborating to grow brand presence and drive sales across pharmaceutical, grocery, and liquor sectors. Managed all customer service across channels, ensuring timely, on-brand responses and maintaining strong customer relationships.

Social Media Content Creator at Digital Simple

January 1, 2024 - January 1, 2025

End-to-end social media content creation for TikTok and Meta-paid campaigns; strategy and scripting to filming, editing, scheduling, and performance analysis. Sourced and managed UGC creators; oversaw influencer collaborations; produced on-brand content aligned with campaign objectives. Planned and delivered monthly content calendars and shot plans; directed on-camera talent; ensured high-quality, on-brand footage. Supported owner’s external communications and content strategy.

Social Media Strategist / Content Creator

January 1, 2024 - January 1, 2025

Designed tailored social media strategies for 15 clients across e-commerce, property development, and professional services, including personal branding for business owners. Owned end-to-end social media execution across Instagram, TikTok, Facebook & LinkedIn from strategy to content creation and performance optimization. Executed monthly content creation, calendars, and optimization; produced 'Siobhan's Top Picks' TikTok addition, achieving 1M+ views and CPA under $10. Built influencer & UGC partnerships and led performance-focused campaigns.