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I’m a multi-disciplinary Graphic Designer and Marketing Specialist with 8+ years of experience blending visual storytelling with strategic brand growth. I’m passionate about UX/UI design and AI-driven workflows that boost user engagement, and I’ve led initiatives from website redesigns to brand identity refreshes that elevate brand presence and community impact. I excel at translating complex ideas into compelling visuals and strategic marketing concepts. My work spans websites, social media, print and editorial design, with a focus on typography, color theory, and cohesive visual identity. I’ve helped brands achieve recognition, including contributing to the Best Business in White Bear Lake award in 2025.…I’m a multi-disciplinary Graphic Designer and Marketing Specialist with 8+ years of experience blending visual storytelling with strategic brand growth. I’m passionate about UX/UI design and AI-driven workflows that boost user engagement, and I’ve led initiatives from website redesigns to brand identity refreshes that elevate brand presence and community impact. I excel at translating complex ideas into compelling visuals and strategic marketing concepts. My work spans websites, social media, print and editorial design, with a focus on typography, color theory, and cohesive visual identity. I’ve helped brands achieve recognition, including contributing to the Best Business in White Bear Lake award in 2025.

Alejandra Sireno

Graphic Designer, Brand Designer, UX Designer, +2

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I’m a multi-disciplinary Graphic Designer and Marketing Specialist with 8+ years of experience blending visual storytelling with strategic brand growth. I’m passionate about UX/UI design and AI-driven workflows that boost user engagement, and I’ve led initiatives from website redesigns to brand identity refreshes that elevate brand presence and community impact. I excel at translating complex ideas into compelling visuals and strategic marketing concepts. My work spans websites, social media, print and editorial design, with a focus on typography, color theory, and cohesive visual identity. I’ve helped brands achieve recognition, including contributing to the Best Business in White Bear Lake award in 2025.…I’m a multi-disciplinary Graphic Designer and Marketing Specialist with 8+ years of experience blending visual storytelling with strategic brand growth. I’m passionate about UX/UI design and AI-driven workflows that boost user engagement, and I’ve led initiatives from website redesigns to brand identity refreshes that elevate brand presence and community impact. I excel at translating complex ideas into compelling visuals and strategic marketing concepts. My work spans websites, social media, print and editorial design, with a focus on typography, color theory, and cohesive visual identity. I’ve helped brands achieve recognition, including contributing to the Best Business in White Bear Lake award in 2025.

Available to hire

I’m a multi-disciplinary Graphic Designer and Marketing Specialist with 8+ years of experience blending visual storytelling with strategic brand growth. I’m passionate about UX/UI design and AI-driven workflows that boost user engagement, and I’ve led initiatives from website redesigns to brand identity refreshes that elevate brand presence and community impact.

I excel at translating complex ideas into compelling visuals and strategic marketing concepts. My work spans websites, social media, print and editorial design, with a focus on typography, color theory, and cohesive visual identity. I’ve helped brands achieve recognition, including contributing to the Best Business in White Bear Lake award in 2025.

Skills

Branding

Logo

Web Design

Experience Level

Branding

Expert

Logo

Expert

Web Design

Expert

Language

Spanish; Castilian

Fluent

Work Experience

Graphic Designer / Marketing Specialist at WORLD AROUND US EARLY CHILDCARE CENTER

March 1, 2017 - Present

Spearheaded a full-scale website redesign using UX/UI best practices in Figma, delivering a modern, mobile-responsive interface that enhanced navigation and brand storytelling. Directed social media visual strategy across Instagram and Facebook, producing high-performing reels and video content that increased community engagement and followers. Led a comprehensive brand identity refresh that bolstered local market presence and contributed to the company being named 'Best Business in White Bear Lake' (2025). Acted as the primary Brand Guardian for print and digital collateral, including newsletters and editorial layouts, ensuring a unified visual identity. Researched market and design trends to evolve brand aesthetics and applied forward-thinking concepts to marketing initiatives. Applied typography, color theory, and composition to exceed client expectations and industry standards.

Co-Director at CASA DE CORAZON INTERCULTURAL EARLY CHILDHOOD CENTER

January 1, 2016 - February 28, 2017

Collaborated with leadership and the board to implement strategic goals and streamline operations. Maintained a professional, organized, and safe environment for staff and patrons. Assisted Licensing & Compliance to ensure childcare regulations were followed and proper licensing maintained. Recorded and maintained accurate records for children (attendance, immunizations, incidents), staff (certifications, training), and operations (budgets, inspections).

Graphic Designer / Administrative Assistant at IMAGINARTE

November 1, 2008 - November 30, 2010

Translated client requirements into high-impact print collateral (brochures, signage), managing the full production lifecycle from concept to delivery. Applied design fundamentals in typography, composition, layout, and color. Presented concepts to clients and incorporated feedback to refine final products. Scheduled meetings and client appointments, managed communications, and supported daily administrative tasks while building strong customer relationships.