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I’m Martin, a product design leader with a multidisciplinary background in human-centered design and digital transformation. I create intuitive, accessible digital products that align with business goals and drive measurable growth. I’ve collaborated with brands like Carvana, Progress Residential, InEight, and INC, building top-notch experiences and delivering tangible outcomes. I’ve also built AI-powered platforms (UXTail and RocketGeoAI) to streamline UX research and boost e-commerce visibility. Recently I led discovery, user research, and an AI-enabled MVP for Vail Resorts’ EpicPass, improving purchase flows and reducing friction to boost conversion. I love collaborating across product, engineering, and research to close experience gaps and craft scalable design systems that empower teams while ensuring accessibility and inclusivity.…I’m Martin, a product design leader with a multidisciplinary background in human-centered design and digital transformation. I create intuitive, accessible digital products that align with business goals and drive measurable growth. I’ve collaborated with brands like Carvana, Progress Residential, InEight, and INC, building top-notch experiences and delivering tangible outcomes. I’ve also built AI-powered platforms (UXTail and RocketGeoAI) to streamline UX research and boost e-commerce visibility. Recently I led discovery, user research, and an AI-enabled MVP for Vail Resorts’ EpicPass, improving purchase flows and reducing friction to boost conversion. I love collaborating across product, engineering, and research to close experience gaps and craft scalable design systems that empower teams while ensuring accessibility and inclusivity.

sirlothos

UX Designer, Product Designer, Designer, +7

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I’m Martin, a product design leader with a multidisciplinary background in human-centered design and digital transformation. I create intuitive, accessible digital products that align with business goals and drive measurable growth. I’ve collaborated with brands like Carvana, Progress Residential, InEight, and INC, building top-notch experiences and delivering tangible outcomes. I’ve also built AI-powered platforms (UXTail and RocketGeoAI) to streamline UX research and boost e-commerce visibility. Recently I led discovery, user research, and an AI-enabled MVP for Vail Resorts’ EpicPass, improving purchase flows and reducing friction to boost conversion. I love collaborating across product, engineering, and research to close experience gaps and craft scalable design systems that empower teams while ensuring accessibility and inclusivity.…I’m Martin, a product design leader with a multidisciplinary background in human-centered design and digital transformation. I create intuitive, accessible digital products that align with business goals and drive measurable growth. I’ve collaborated with brands like Carvana, Progress Residential, InEight, and INC, building top-notch experiences and delivering tangible outcomes. I’ve also built AI-powered platforms (UXTail and RocketGeoAI) to streamline UX research and boost e-commerce visibility. Recently I led discovery, user research, and an AI-enabled MVP for Vail Resorts’ EpicPass, improving purchase flows and reducing friction to boost conversion. I love collaborating across product, engineering, and research to close experience gaps and craft scalable design systems that empower teams while ensuring accessibility and inclusivity.

Available to hire

I’m Martin, a product design leader with a multidisciplinary background in human-centered design and digital transformation. I create intuitive, accessible digital products that align with business goals and drive measurable growth.

I’ve collaborated with brands like Carvana, Progress Residential, InEight, and INC, building top-notch experiences and delivering tangible outcomes. I’ve also built AI-powered platforms (UXTail and RocketGeoAI) to streamline UX research and boost e-commerce visibility.

Recently I led discovery, user research, and an AI-enabled MVP for Vail Resorts’ EpicPass, improving purchase flows and reducing friction to boost conversion.

I love collaborating across product, engineering, and research to close experience gaps and craft scalable design systems that empower teams while ensuring accessibility and inclusivity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

User Experience Consultant at UX-Tail AI

August 1, 2025 - Present

Founded UXTail.com, an AI platform accelerating UX research and improved usability. Built RocketGeoAI.com, an AI solution boosting e-commerce SEO visibility and customer acquisition. Partnered with Vail Resorts to enhance Epic Pass checkout flow via AI video and reduce user friction.

Head of User Experience at Progress Residential

July 1, 2023 - August 1, 2025

Built and led UX team; established scalable design systems and best practices. Directed UX strategy across product, engineering, and research to close experience gaps. Led discovery, ideation, and testing projects with Maze, Usertesting.com, FullStory, and Qualtrics. Reduced bounce rate by 8% and increased conversions by streamlining verification and payments. Delivered ADA‑compliant design systems, improving accessibility and consistency. Launched Customer Portal, transforming ecosystem into a user‑friendly platform that raised NPS.

UX Consultant at Carvana

January 1, 2021 - January 1, 2023

Led design of Carvana’s Inspection App, supporting 17 centers processing ~20K vehicles monthly. Introduced digital inspections, accelerating the inspection process by 3%. Conducted usability research and testing to guide design decisions. Collaborated weekly with product managers and developers to refine requirements. Presented interactive Figma prototypes to product leaders and stakeholders for feedback. Delivered journey mapping, research, ideation, testing, and validation across multiple initiatives.

Creative Director / UX Consultant at InEight, Inc

January 1, 2015 - January 1, 2021

Rebranded InEight’s Corporate Identity to scale a successful multi-million dollar business. Hired and Led in‑house creative team to deliver targeted enterprise campaigns. Established global brand standards across design, messaging, and tone. Managed creative budgets and vendor contracts.

Sr. Web Designer / Art Director at Jobing.com

January 1, 2004 - January 1, 2013

Designed and developed client-facing microsites for employers and job seekers. Established and rolled out a unified brand identity for Jobing.com across all national markets. Art Directed Jobing Magazine, published annually in 17 markets with a circulation of 300,000 copies. Created comprehensive brand standards and developed integrated marketing strategies.