Available to hire
I am Gulshan Sirohi, a Digital Marketing Professional with an MBA and 18+ years of hands-on experience designing and executing online marketing strategies across SEO, SEM, social media, email, and affiliate programs. I thrive on building growth engines for startups and established brands alike, aligning marketing with business goals and delivering measurable ROI.
From leading marketing teams to launching new ventures and optimizing ecosystems (Web, Apps, and eCommerce), I bring a holistic, results-driven approach. I enjoy mentoring teams, streamlining processes, and exploring AI-enabled tools to stay ahead in a rapidly evolving digital landscape.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Hindi
Fluent
English
Advanced
Panjabi, Punjabi
Advanced
Work Experience
AVP- Digital Marketing (Remote Role) at Techniline Electronics LLC (MusicMajlis.co & Techniline.org) (Dubai)
May 15, 2025 - July 17, 2025Worked for Music Instruments eCommerce Platform managing paid and organic digital marketing strategies. Responsibilities included website structure analysis, overseeing all development phases including design and content, management of paid channels to increase ROI/ROAS, team management of content writers, designers, and SEO team, and regular promotional mailers and social media posts.
Head- Digital Marketing (Remote Role) at Admission24.com - Education Startup (Noida)
June 30, 2022 - July 17, 2025Led marketing and project management for an education startup. Built and launched marketing projects, analyzed and restructured project roadmap and business plan, managed all development including design and content, and created a business model and action plan for two years.
Digital Marketing & eCommerce Consultant (Remote Role) at Freelancer
May 31, 2021 - July 17, 2025Provided consulting for B2C, eCommerce, and IT companies in digital marketing and project/product development. Tasks included business and platform analysis, refining digital marketing processes, suggesting website enhancements, creating keyword-rich content guidelines, revising paid marketing activities, and training teams.
Head- Digital Marketing & New Initiatives at Falcon Business Resources Pvt. Ltd. (Clay Business Group) (Delhi)
March 31, 2018 - July 17, 2025Responsible for building, launching, and managing multiple projects including OffersGenie.com, ClayTelecom.com, and ClayDigital.in. Handled market analysis, conceptualization, development, execution, launching, digital marketing, team management, and operations.
Project Leader – New Launches at Shoogloo Digital Marketing Pvt. Ltd. (Gurgaon)
February 28, 2017 - July 17, 2025Managed the tech development, launching, marketing (paid and organic), and operations of international and domestic coupon websites Paylesser.com and VoucherCodes.in. Created new project structures, roadmaps, business plans, and strategies for organic marketing enhancement.
Branch - Business Head at vCommission Media Pvt. Ltd. (Chandigarh)
April 30, 2016 - July 17, 2025Led affiliate marketing with a team of 4 managers and 16 executives. Responsible for team building, training, target setting and achievement, campaign delivery management, office development supervision, and overall management of 36 technical and marketing personnel.
Head – Digital Marketing at Johareez.com Auctions Pvt. Ltd. (Jaipur)
July 31, 2015 - July 17, 2025Managed online marketing and promotions including SEO, SMM, SEM, affiliate marketing, web marketing, e-commerce marketing, media buying, email marketing, web analytics, and web management.
Head - SEO at SEM Web Services Pvt. Ltd. (Delhi)
August 31, 2008 - July 17, 2025Handled SEO, SEM, PPC, PPI, link building, newsletter management, email and web hosting server management, traffic research, worldwide search trend analysis, website development, ISP solutions, and managed a team of 50 employees.
Head - SEO at Johareez.com Auctions Pvt. Ltd. (Jaipur)
June 30, 2007 - July 17, 2025Managed SEO, SMO, SEM, PPC, PPI, newsletter management, email and web hosting server management, traffic research, worldwide search trend analysis, website development, ISP solutions, and supervised a team of 45 employees.
Founder & COO at Core Professionals (Jaipur)
September 30, 2006 - July 17, 2025Handled overall management, business generation, hiring, finance, SEO, SEM, PPC, PPI, email marketing, web hosting server management, traffic research, worldwide search trend analysis, new websites development, ISP solutions, and team management of 20 employees.
AVP- Digital Marketing at Techniline Electronics LLC (MusicMajlis.co & Techniline.org) (Dubai)
May 15, 2025 - July 17, 2025Worked as AVP of Digital Marketing for a Music Instruments eCommerce Platform. Responsibilities included analyzing website UI/UX, managing all development and programming phases including design and content, leading the complete paid and organic marketing strategy, optimizing paid channels to increase ROI/ROAS, managing content writers, designers, and SEO team, and running regular promotional mailers and social media posts. This was a remote role.
Head- Digital Marketing at Admission24.com - Education Startup (Noida)
June 30, 2022 - July 17, 2025Served as Head of Marketing (Online & Offline) for an education startup. Responsible for building, launching, marketing, and managing the project. Analysed existing project structure, created new structure, roadmap, and business plan for new version of the project. Managed all development and programming phases including design and content. Developed the complete marketing strategy and business model for the next 2 years. This was a remote role.
Digital Marketing & eCommerce Consultant at Freelancer (Delhi)
May 31, 2021 - July 17, 2025Consulted for B2C, eCommerce, and IT companies in digital marketing and project/product development/management. Analyzed business and platform (website/app), optimized digital marketing processes (organic, paid and performance-based), suggested website enhancements and keyword-rich content guidelines, devised new content sharing and referral methods, revised paid marketing activities, suggested performance marketing methods, and trained teams accordingly. Also handled email and web hosting server management, traffic research, worldwide search trend analysis, and new website development.
Head- Digital Marketing & New Initiatives at Falcon Business Resources Pvt. Ltd. {Clay Business Group} (Delhi)
March 31, 2018 - July 17, 2025Managed multiple projects including OffersGenie.com (domestic coupon website), ClayTelecom.com (international SIM provider), and ClayDigital.in (digital marketing agency). Responsibilities included market analysis, conceptualization, development, execution, project launching, digital marketing (paid and organic), team management, and operations.
Project Leader – New Launches at Shoogloo Digital Marketing Pvt. Ltd. (Gurgaon)
February 28, 2017 - July 17, 2025Led projects including Paylesser.com (international coupon & product feed portal) and VoucherCodes.in (domestic coupon website). Managed tech development, project launching, marketing (paid and organic), and operations. Created new structure, roadmap, and business plans, managed all development and programming phases, marketing strategies, suggested organic marketing enhancements for existing projects, and planned action for the next 3 years.
Branch - Business Head at vCommission Media Pvt. Ltd. (Chandigarh)
April 30, 2016 - July 17, 2025Led affiliate marketing team, built and trained a team of managers and executives, set targets, ensured campaign delivery, optimized operational workflows, supervised new office development in Mohali, and managed a total team of 36 in tech and marketing.
Head – Digital Marketing at Johareez.com Auctions Pvt. Ltd. (Jaipur)
July 31, 2015 - July 17, 2025Handled online marketing and promotions including SEO, social media marketing, search engine marketing, affiliate marketing, web marketing, e-commerce marketing, media buying, email marketing, web analytics, and web management.
Head - SEO at SEM Web Services Pvt. Ltd. (Delhi)
August 31, 2008 - July 17, 2025Managed all responsibilities related to SEO, SEM, PPC, PPI, link building, and newsletter management. Managed email and several web hosting servers, conducted traffic research, worldwide search trend analysis, developed new websites, handled ISP solutions, and managed a team of 50 employees.
Head - SEO at Johareez.com Auctions Pvt. Ltd. (Jaipur)
June 30, 2007 - July 17, 2025Handled SEO, SMO, SEM, PPC, PPI, newsletter management, email and web hosting server management, traffic research, worldwide search trend analysis, website development, ISP solutions, and managed a team of 45 employees.
Founder & COO at Core Professionals (Jaipur)
September 30, 2006 - July 17, 2025Managed operations, business generation, hiring, finance, SEO, SEM, PPC, PPI, email marketing, web hosting server management, traffic research, worldwide search trend analysis, new website development, ISP solutions, and managed a team of 20 employees.
AVP - Digital Marketing (Remote) at Techniline Electronics LLC (MusicMajlis.co & Techniline.org)
May 1, 2025 - October 8, 2025Led end-to-end digital marketing for online platforms targeting GCC markets; analyzed site structure for UI/UX improvements; oversaw website development/content; managed paid and organic marketing strategy; created ads and optimized channels to improve ROI/ROAS; supervised content writers, designers and SEO team; coordinated regular email mailers and social media posts.
Head - Digital Marketing at Admission24.com – Ed-Tech Startup (Noida)
June 1, 2022 - October 8, 2025Built, launched, and managed the project; analyzed current structure; designed new architecture, roadmap and business plan; oversaw development, content, and marketing strategy across channels; formulated business model and two-year action plan.
Digital Marketing & eCommerce Consultant at Digital Marketing & e-Commerce Freelancer (Delhi)
May 1, 2021 - October 8, 2025Analyzed business and platform; optimized organic and paid marketing, suggested site enhancements, created keyword content guidelines, expanded content sharing and referrals, revised paid campaigns, mentored teams; managed email hosting, traffic research and new site development.
Head - Digital Marketing & New Initiatives at Falcon Business Resources Pvt. Ltd. (Clay Business Group) (Delhi)
March 1, 2018 - October 8, 2025Led projects OffersGenie (domestic coupons publisher), ClayTelecom (international SIM), ClayDigital (digital marketing). Responsibilities included market analysis, concept development, execution, launch, digital marketing, team management, operations, and a 3-year organic marketing plan.
Project Leader – New Launches at Shoogloo Digital Marketing Pvt. Ltd. (Gurgaon)
February 1, 2017 - October 8, 2025Led Paylesser.com and VoucherCodes.in publisher projects; handled tech development, launching, marketing (paid & organic) & operations; built and managed teams; charted long-term organic marketing plans.
Branch - Business Head at vCommission Media Pvt. Ltd. (Mohali)
April 1, 2016 - October 8, 2025Built and trained a team of 4 managers and 16 executives; set targets and ensured campaign delivery; managed new office development; implemented HR, admin, and office policies; led a total team of 36 in Tech & Marketing.
Head – Digital Marketing at Johareez.com Auctions Pvt. Ltd. (Jaipur)
July 1, 2015 - October 8, 2025Online marketing & promotions including SEO, SMO, SEM, PPC, PPI, and newsletter management; email hosting; traffic research; global trend analysis; managed a team of 45.
Head - SEO at SEM Web Services Pvt. Ltd. (Delhi)
August 1, 2008 - October 8, 2025Led SEO/SEM/PPC/PPI campaigns; managed email and hosting; conducted traffic research and worldwide trend analysis; developed new websites; led a team of 50.
Head - SEO at Johareez.com Auctions Pvt. Ltd. (Jaipur)
June 1, 2007 - October 8, 2025Responsible for SEO, SMO, SEM, PPC, PPI and newsletter management; email hosting and ISP solutions; managed a team of 45.
COO at Core Professionals (Jaipur)
September 1, 2006 - October 8, 2025Managed offline marketing to acquire projects; SEO, SEM, PPC and email marketing; email hosting and ISP solutions; led a team of 20; involved in interview and selection.
AVP - Digital Marketing at Techniline Electronics LLC (MusicMajlis.co & Techniline.org) – Dubai
May 1, 2025 - October 8, 2025Led end-to-end paid and organic marketing strategy for online retail/B2B of musical instruments and pro-audio gear. Managed development and content of websites, oversaw a marketing team, and delivered ROI/ROAS improvements through ads, promotions, and social campaigns.
Head - Digital Marketing at Admission24.com – Ed-Tech Startup (Noida)
June 1, 2022 - October 8, 2025Created project roadmap and business plan for new version; managed development, design, and content; owned comprehensive marketing strategy across channels and monetization efforts, delivering a long-term action plan for the next 2 years.
Digital Marketing & eCommerce Consultant at Freelancer – Delhi
May 1, 2021 - October 8, 2025Analyzed business, optimized organic and paid marketing processes, guided content guidelines, and led performance marketing initiatives. Trained teams and provided end-to-end guidance for website/app improvements and traffic strategies.
Head - Digital Marketing & New Initiatives at Falcon Business Resources Pvt. Ltd. (Clay Business Group) – Delhi
March 1, 2018 - October 8, 2025Led new ventures and digital marketing initiatives across offersGenie, ClayTelecom, and ClayDigital. Conducted market analysis, concept validation, product launches, team management, and operations.
Project Leader – New Launches at Shoogloo Digital Marketing Pvt. Ltd. – Gurgaon
February 1, 2017 - October 8, 2025Managed launches of voucher/coupon sites Paylesser and VoucherCodes, overseeing tech development, marketing (paid & organic), and operations for multi-country publisher projects.
Branch - Business Head at vCommission Media Pvt. Ltd. – Mohali
April 1, 2016 - October 8, 2025Built and managed teams (36 across tech & marketing); led affiliate marketing campaigns, HR/office policies, and office expansion; drove partner and campaign performance.
Head – Digital Marketing at Johareez.com Auctions Pvt. Ltd. – Jaipur
July 1, 2015 - October 8, 2025Oversaw online marketing including SEO, SMM, SEM, affiliate marketing, email, and analytics; led a large team and strategic campaigns for a live auctions/e-commerce platform.
Head – SEO at SEM Web Services Pvt. Ltd. – Delhi
August 1, 2008 - October 8, 2025Led SEO/SEM/PPC/Newsletter initiatives; managed hosting and traffic analysis; directed a sizeable team delivering search marketing services.
Head – SEO at Johareez.com Auctions Pvt. Ltd. – Jaipur
June 1, 2007 - October 8, 2025Handled SEO/SMO/SEM/PPC and newsletter management; steered hosting and traffic research; managed a large team for e-commerce promotions.
COO at Core Professionals – Jaipur
September 1, 2006 - October 8, 2025Oversaw offline marketing and full-spectrum online marketing, including SEO/SEM/PPC/email; managed a team of 20 and led project delivery.
AVP - Digital Marketing at Techniline Electronics LLC (MusicMajlis.co & Techniline.org)
May 31, 2025 - October 8, 2025Led paid and organic marketing strategy for online retail/B2B of music instruments and pro-audio gear in the Gulf. Analyzed website structure for UI/UX improvements, managed development and content, and oversaw marketing teams to optimize ROI/ROAS. Coordinated email campaigns and social media promotions.
Head - Digital Marketing at Admission24.com – Ed-Tech Startup (Noida)
June 30, 2022 - October 8, 2025Built, launched and managed the marketing project; analyzed project structure and created a roadmap/business plan for the next version; led development and content; defined a two-year action plan and marketing strategy.
Digital Marketing & e-Commerce Consultant at Freelancer – Delhi
May 31, 2021 - October 8, 2025Analyzed business and platform, optimized organic/paid processes, updated content guidelines, created referral/content-sharing strategies, revised paid marketing, and trained teams for performance marketing; handled email/web hosting/server management and traffic research.
Head - Digital Marketing & New Initiatives at Falcon Business Resources Pvt. Ltd. (Clay Business Group) – Delhi
March 31, 2018 - October 8, 2025Directed digital marketing & new initiatives; launched OffersGenie (domestic coupons), ClayTelecom (international SIM), and ClayDigital (digital marketing); conducted market analysis, conceptualization, development/execution, and team management; proposed organic marketing enhancements.
Project Leader – New Launches at Shoogloo Digital Marketing Pvt. Ltd. – Gurgaon
February 28, 2017 - October 8, 2025Oversaw new launches (Paylesser, VoucherCodes) as a publisher/project lead; managed tech development, marketing (paid & organic), and operations; built a three-year action plan and team for ongoing projects.
Branch - Business Head at vCommission Media Pvt. Ltd. – Mohali
April 30, 2016 - October 8, 2025Led affiliate marketing operations; built and trained a 36-person team across tech and marketing; set targets and ensured campaign delivery; developed HR/admin policies and oversaw new office setup.
Head – Digital Marketing at Johareez.com Auctions Pvt. Ltd. – Jaipur
July 31, 2015 - October 8, 2025Led online marketing including SEO, SMM, SEM, affiliate marketing, web/e-commerce marketing; managed teams and campaigns to grow the live auction and e-commerce platform.
Head - SEO at SEM Web Services Pvt. Ltd. – Delhi
August 31, 2008 - October 8, 2025Led SEO/SEM/PPC/PPI; managed a large team (50) and drove overall search marketing efforts for clients, including email/web hosting and traffic research.
Head - SEO at Johareez.com Auctions Pvt. Ltd. – Jaipur
June 30, 2007 - October 8, 2025Oversaw SEO/SMO/SEM/PPC initiatives; managed email/web hosting and traffic research; led a sizable team across multiple disciplines.
COO at Core Professionals – Jaipur
September 30, 2006 - October 8, 2025Led offline marketing, SEO, SEM, PPC and email marketing; managed a 20-person team; involved in interview and selection processes and overall business development.
Education
MBA at National Institute of Business Management (NIBM) - Chennai
January 1, 0001 - December 31, 0001MBA at National Institute of Business Management (NIBM) - Chennai
January 1, 0000 - December 31, 0000MBA at National Institute of Business Management (NIBM) - Chennai
January 11, 2030 - October 8, 2025MBA at National Institute of Business Management (NIBM)
January 11, 2030 - October 8, 2025MBA at National Institute of Business Management (NIBM) - Chennai
January 11, 2030 - October 8, 2025Qualifications
MBA – Cyber Marketing & Brand Management
January 11, 2030 - October 8, 2025MBA – Cyber Marketing & Brand Management
January 11, 2030 - October 8, 2025Industry Experience
Software & Internet, Retail, Education, Media & Entertainment, Professional Services, Telecommunications
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Jaipur today.