Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a Senior Product Marketing Manager with a solid track record in delivering go-to-market strategies and driving post-launch growth. I work at the intersection of product, storytelling, and data – translating insights into opportunities and strong, user-driven positioning. I’m the air traffic controller who keeps Product, Community, Partnerships, CRM, and Socials flying in sync under one clear narrative, always championing the user and making sure their voice shapes what we build and how we tell the story.…I’m a Senior Product Marketing Manager with a solid track record in delivering go-to-market strategies and driving post-launch growth. I work at the intersection of product, storytelling, and data – translating insights into opportunities and strong, user-driven positioning. I’m the air traffic controller who keeps Product, Community, Partnerships, CRM, and Socials flying in sync under one clear narrative, always championing the user and making sure their voice shapes what we build and how we tell the story.

Petros Kipouropoulos

Product Marketer, Marketing Consultant, Marketing Strategist, +2





I’m a Senior Product Marketing Manager with a solid track record in delivering go-to-market strategies and driving post-launch growth. I work at the intersection of product, storytelling, and data – translating insights into opportunities and strong, user-driven positioning. I’m the air traffic controller who keeps Product, Community, Partnerships, CRM, and Socials flying in sync under one clear narrative, always championing the user and making sure their voice shapes what we build and how we tell the story.…I’m a Senior Product Marketing Manager with a solid track record in delivering go-to-market strategies and driving post-launch growth. I work at the intersection of product, storytelling, and data – translating insights into opportunities and strong, user-driven positioning. I’m the air traffic controller who keeps Product, Community, Partnerships, CRM, and Socials flying in sync under one clear narrative, always championing the user and making sure their voice shapes what we build and how we tell the story.

Available to hire

I’m a Senior Product Marketing Manager with a solid track record in delivering go-to-market strategies and driving post-launch growth. I work at the intersection of product, storytelling, and data – translating insights into opportunities and strong, user-driven positioning.

I’m the air traffic controller who keeps Product, Community, Partnerships, CRM, and Socials flying in sync under one clear narrative, always championing the user and making sure their voice shapes what we build and how we tell the story.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Greek, Modern

Fluent

English

Fluent

Italian

Advanced

French

Advanced

Spanish; Castilian

Beginner

Work Experience

Senior Product Marketing Manager at ESL FACEIT GROUP

August 31, 2025 - August 31, 2025

Led cross-regional go-to-market initiatives and growth programs, shaping product adoption, expanding revenue streams, and strengthening FACEIT’s global player community. Spearheaded the MENA launch and owned end-to-end rollout across Product, Infrastructure, Community, Partnerships, and Regional Partners, ensuring a successful launch and driving 80% growth in DAU and subscribers from day one. Aligned cross-functional teams to regional needs, leveraging live dashboards to iterate in real time, ensuring server capacity and coordinating social presence and PR milestones, and organizing key tournaments to sustain growth. Built the go-to-market plan for digital in-platform items, launching Profile Cards & Avatar Frames, and crafted messaging to shape a collecting mindset and adoption for subsequent releases. Optimized purchase flow using behavioural and sales metrics, unlocking new revenue streams; drove tailored campaigns via emails and in-app notifications; partnered with content creato

Product Marketing Manager at Jagex Ltd.

October 31, 2023 - October 31, 2023

Owned go-to-market plans for Jagex Partners releases (SCUM, This Means Warp, Ikonei Island, Melvor Idle), coordinating with Publishing, Product, and Marketing to achieve player adoption and revenue goals. Crafted messaging, defined key beats, researched best practices, and performed social listening to strengthen positioning. Optimized Steam pages by testing logos, copy, assets, and responding to reviews to improve discoverability, engagement, and conversion.

Brand & Product Marketing Manager at Jagex Ltd.

November 30, 2022 - November 30, 2022

Directed campaign delivery across RuneScape campaigns on social and programmatic channels, ensuring brand consistency and measurable engagement, with a focus on reactivating lapsed players. Crafted messaging for updates and activations, developed compelling content for RuneScape updates, collaborating with partners (Prime, Razer, Humble Bundle) on special campaigns. Supported RuneScape’s mobile and Steam launches, running A/B tests, analyzing results, and working with Creative Services to optimize player-facing content and drive engagement.

Junior Brand Manager at Jagex Ltd.

September 30, 2018 - September 30, 2018

Assisted in shaping consistent messaging across existing and upcoming video games and services, ensuring brand cohesion and market relevance. Supported strategic planning with market insights, delivered competitive and sentiment analysis, and provided actionable insights to guide product and marketing strategies.