I’m a digital marketing and social media strategist with more than five years of experience helping brands such as Johns Hopkins, and Nationwide grow engaged online communities through creative storytelling, data-driven strategy, and compelling content. My experience spans startups, nonprofits, higher education, healthcare, consumer brands, and international organizations, where I’ve developed and executed multi-platform marketing campaigns across North America and Africa. I’ve led marketing initiatives supporting international conferences, global health organizations, and multinational campaigns, including work across the United States and Ghana. From promoting international healthcare summits and professional associations to developing culturally relevant campaigns for diverse audiences, I’ve learned how to adapt messaging and content strategies to resonate across different markets while maintaining a consistent brand voice. I specialize in creating scroll-stopping content—from short-form video and photography to graphics, copywriting, influencer collaborations, and user-generated content campaigns—while building editorial strategies that drive measurable growth. Throughout my career, I’ve developed campaigns that have generated more than 5 million impressions, helped grow online communities, supported international events, and leveraged trend-driven storytelling to increase engagement across Instagram, TikTok, Facebook, LinkedIn, X, YouTube, and Pinterest. I enjoy building brands from the ground up, turning ideas into engaging digital experiences, and combining creativity with analytics to continuously improve performance. Whether collaborating with creators, managing cross-functional teams, or developing campaigns for local or global audiences, I’m passionate about creating authentic content that builds community, strengthens brands, and inspires meaningful action.

Sir Woods

I’m a digital marketing and social media strategist with more than five years of experience helping brands such as Johns Hopkins, and Nationwide grow engaged online communities through creative storytelling, data-driven strategy, and compelling content. My experience spans startups, nonprofits, higher education, healthcare, consumer brands, and international organizations, where I’ve developed and executed multi-platform marketing campaigns across North America and Africa. I’ve led marketing initiatives supporting international conferences, global health organizations, and multinational campaigns, including work across the United States and Ghana. From promoting international healthcare summits and professional associations to developing culturally relevant campaigns for diverse audiences, I’ve learned how to adapt messaging and content strategies to resonate across different markets while maintaining a consistent brand voice. I specialize in creating scroll-stopping content—from short-form video and photography to graphics, copywriting, influencer collaborations, and user-generated content campaigns—while building editorial strategies that drive measurable growth. Throughout my career, I’ve developed campaigns that have generated more than 5 million impressions, helped grow online communities, supported international events, and leveraged trend-driven storytelling to increase engagement across Instagram, TikTok, Facebook, LinkedIn, X, YouTube, and Pinterest. I enjoy building brands from the ground up, turning ideas into engaging digital experiences, and combining creativity with analytics to continuously improve performance. Whether collaborating with creators, managing cross-functional teams, or developing campaigns for local or global audiences, I’m passionate about creating authentic content that builds community, strengthens brands, and inspires meaningful action.

Available to hire

I’m a digital marketing and social media strategist with more than five years of experience helping brands such as Johns Hopkins, and Nationwide grow engaged online communities through creative storytelling, data-driven strategy, and compelling content. My experience spans startups, nonprofits, higher education, healthcare, consumer brands, and international organizations, where I’ve developed and executed multi-platform marketing campaigns across North America and Africa.

I’ve led marketing initiatives supporting international conferences, global health organizations, and multinational campaigns, including work across the United States and Ghana. From promoting international healthcare summits and professional associations to developing culturally relevant campaigns for diverse audiences, I’ve learned how to adapt messaging and content strategies to resonate across different markets while maintaining a consistent brand voice.

I specialize in creating scroll-stopping content—from short-form video and photography to graphics, copywriting, influencer collaborations, and user-generated content campaigns—while building editorial strategies that drive measurable growth. Throughout my career, I’ve developed campaigns that have generated more than 5 million impressions, helped grow online communities, supported international events, and leveraged trend-driven storytelling to increase engagement across Instagram, TikTok, Facebook, LinkedIn, X, YouTube, and Pinterest.

I enjoy building brands from the ground up, turning ideas into engaging digital experiences, and combining creativity with analytics to continuously improve performance. Whether collaborating with creators, managing cross-functional teams, or developing campaigns for local or global audiences, I’m passionate about creating authentic content that builds community, strengthens brands, and inspires meaningful action.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Marketing Manager at Johns Hopkins University
March 1, 2024 - Present
Led integrated digital marketing and social media campaigns supporting public health, nursing, and health equity initiatives. Developed content strategies to increase awareness, engagement, and trust among healthcare and higher education audiences. Partnered with researchers, clinicians, faculty, and program leaders to translate complex, evidence-based findings into accessible content across social media, video, digital, and print channels. Built editorial calendars and campaign timelines and produced branded assets including educational videos, infographics, and presentations. Managed cross-functional creative projects from concept through execution, coordinating stakeholders and deliverables to ensure accuracy and alignment with institutional goals. Supported digital promotion for conferences, webinars, community programs, and health education initiatives. Used analytics, audience insights, performance reporting, and testing to measure effectiveness and recommend improvements.
Social Media & Design Coordinator at American Gastroenterological Association (AGA)
July 1, 2022 - December 1, 2024
Developed and executed multi-platform organic and paid social media strategies across LinkedIn, Facebook, Instagram, X, YouTube, and TikTok, growing communities to 23,000+ LinkedIn followers, 38,000+ Facebook followers, 13,000+ Instagram followers, and 42,000+ X followers. Created campaigns supporting conferences, webinars, advocacy, research publications, member engagement, and educational programming. Managed editorial calendars, publishing schedules, LinkedIn newsletters, executive thought leadership content, multimedia assets, and campaign timelines. Partnered with physicians, researchers, clinicians, and organizational leaders to strengthen messaging and digital engagement. Managed organic and paid campaigns using Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics, including social listening and performance analysis with optimization recommendations. Supported live digital coverage for events to increase real-time engagement and post-event visibility.
Chief Marketing Officer at SWC
August 1, 2020 - Present
Led paid and organic social media strategies for healthcare, nonprofit, higher education, and professional association clients across Meta, LinkedIn, Instagram, Facebook, X, YouTube, and TikTok. Created integrated content calendars and digital campaigns that generated 5M+ impressions, increasing brand awareness, audience growth, engagement, and event participation. Managed campaign planning, targeting, creative development, publishing schedules, client communications, and performance reporting across multiple concurrent accounts. Produced social-first videos, graphics, and thought leadership content translating complex public health and education topics into platform-native creative. Leveraged analytics, social listening, A/B testing, Meta Ads Manager, and LinkedIn Campaign Manager to optimize performance and deliver data-informed recommendations. Directed cross-functional collaboration across clients, designers, contractors, executives, and community partners while managing timelines

Education

Bachelor’s in Digital Marketing & Entrepreneurship at Ohio University
January 11, 2030 - July 7, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Non-Profit Organization, Media & Entertainment, Government, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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