I’m a packaging designer and brand development professional with over two decades of experience partnering with national CPG brands to create cohesive packaging systems and brand expression. I’ve led brand development and packaging work for high-profile names like Swiss Miss, Duncan Hines, Banquet MEGA, P.F. Chang’s, Slim Jim, Gardein, and more, collaborating with agencies and internal teams to push growth through clear visual storytelling. I excel at turning brand guidelines into distinctive, consistent experiences across packaging and digital platforms. I relish cross-functional collaboration, mentoring designers, and embracing ongoing learning—with a focus on practical, measurable results and up-to-date tools, including AI-assisted workflows for image creation and concept development.…

Susan Jennings

I’m a packaging designer and brand development professional with over two decades of experience partnering with national CPG brands to create cohesive packaging systems and brand expression. I’ve led brand development and packaging work for high-profile names like Swiss Miss, Duncan Hines, Banquet MEGA, P.F. Chang’s, Slim Jim, Gardein, and more, collaborating with agencies and internal teams to push growth through clear visual storytelling. I excel at turning brand guidelines into distinctive, consistent experiences across packaging and digital platforms. I relish cross-functional collaboration, mentoring designers, and embracing ongoing learning—with a focus on practical, measurable results and up-to-date tools, including AI-assisted workflows for image creation and concept development.…

Available to hire

I’m a packaging designer and brand development professional with over two decades of experience partnering with national CPG brands to create cohesive packaging systems and brand expression. I’ve led brand development and packaging work for high-profile names like Swiss Miss, Duncan Hines, Banquet MEGA, P.F. Chang’s, Slim Jim, Gardein, and more, collaborating with agencies and internal teams to push growth through clear visual storytelling.

I excel at turning brand guidelines into distinctive, consistent experiences across packaging and digital platforms. I relish cross-functional collaboration, mentoring designers, and embracing ongoing learning—with a focus on practical, measurable results and up-to-date tools, including AI-assisted workflows for image creation and concept development.

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Language

English
Fluent

Work Experience

Senior Packaging Designer at Glenn Davis Group
January 1, 2025 - Present
Developed and refreshed brands including Banquet, MEGA, P.F. Chang’s, and Evol for new innovation concept and development. Leveraged designs against Brand Guidelines and Distinctive Assets for consistency and strategy. Art directed photographers and retouchers.
Brand Designer at Conagra Brands
January 1, 2024 - September 28, 2025
Developed and refreshed brands including Swiss Miss, Duncan Hines, Gardein, and Evol to innovate and drive growth. Ensured consistent brand storytelling with visual guardrails for influencers, and Design Feedback Best Practices for Brand teams. Drove brand voice development participating in look-tone-feel, sound branding, and ideal experience workshops. Leveraged designs against Brand Guidelines, Distinctive Assets and BeSci best practices for consistency and strategy. Directed marketing teams and outside agencies to ensure holistic brand experience across social media, web, and eComm.
Packaging Designer (freelance) at Bluedog Design
January 1, 2019 - September 28, 2025
Designed concepts for brands including NatureMade, Fairlife, Vanity Fair, and Simply. Developed new logo and Corporate Toolkit/Guidelines for Pharmavite (parent company of NatureMade vitamins). Concepted activations beyond package, from environmental to point of purchase. Created interactive Ways of Working document to educate Bluedog employees, ensure enactment of consistent brand values.
Packaging Designer (freelance) at Blistex
January 1, 2019 - September 28, 2025
Created comprehensive Brand Guidelines to inform and inspire designers for this leading health and beauty brand. Developed mood boards for look-tone-feel to help differentiate products and guide design. Designed animated banners and posts to drive viewership on Instagram and Facebook. Updated blistex.com homepage to present a more competitive and modern brand image.
Senior Packaging Designer / Associate Design Director at Thompson Design Group
January 1, 2018 - September 28, 2025
Created original, strategically-focused concepts for brands including Häagen-Dazs, Slim Jim, Blue Diamond, Nestlé, and Purina. Art directed photographers and illustrators, led and inspired designers. Presented work and new project pitches to clients. Designed stimulus materials for numerous focus groups. Collaborated with leadership to brainstorm new products and campaigns to increase consumer engagement. Enthusiastic cross-functional collaboration. Discerning, attentive photo art direction. Concept-to-completion design focus. Passion for clear brand voice and storytelling. Continuous learning and trendwatching.
Packaging Designer at TDC | The Design Company
January 1, 2005 - September 28, 2025
Executed the complete redesign of RadioShack's packaging system for clearer shopability within categories. Created robust packaging guidelines for successful in-house design and production. Developed concepts and presented to clients. Workshopped with clients to explore brand values and market positioning as a foundation for design leverage. Created stimulus for and helped oversee qualitative research studies.
Junior Packaging Designer at Soohoo Design
August 28, 2000 - May 2, 2003
Developed packaging and displays for PC gaming clients LucasArts and EA. Created the logo for The Sims, one of the most popular titles in PC gaming history. Designed and produced displays and standees for numerous Star Wars and Raiders of the Lost Ark game titles. Collaborated directly with clients and vendors to manage projects.
Senior Packaging Designer (freelance) at Glenn Davis Group
January 1, 2025 - Present
Developed and refreshed brands including Banquet, MEGA, P.F. Chang’s, and Evol for new innovation concept and development; leveraged designs against Brand Guidelines and Distinctive Assets for consistency and strategy; art directed photographers and retouchers.
Brand Design Manager at Conagra Brands
January 1, 2019 - January 1, 2024
Developed and refreshed brands including Swiss Miss, Duncan Hines, Gardein, and Evol to innovate and drive growth; ensured consistent brand storytelling with visual guardrails for influencers, and Design Feedback Best Practices for Brand teams; drove brand voice development participating in look-tone-feel, sound branding, and ideal experience workshops; leveraged designs against Brand Guidelines, Distinctive Assets and BeSci best practices for consistency and strategy; directed marketing teams and outside agencies to ensure holistic brand experience across social media, web, and eComm.
Senior Packaging Designer (freelance) at Bluedog Design
January 1, 2018 - January 1, 2019
Designed concepts for brands including NatureMade, Fairlife, Vanity Fair, and Simply; developed new logo and Corporate Toolkit/Guidelines for Pharmavite (parent company of NatureMade vitamins); concepted activations beyond package, from environmental to point of purchase; created interactive Ways of Working document to educate Bluedog employees, ensure enactment of consistent brand values.
Senior Packaging Designer (freelance) at Blistex
January 1, 2018 - January 1, 2019
Created comprehensive Brand Guidelines to inform and inspire designers for this leading health and beauty brand; developed mood boards for look-tone-feel to help differentiate products and guide design; designed animated banners and posts to drive viewership on Instagram and Facebook; updated blistex.com homepage to present a more competitive and modern brand image.
Associate Design Director at Thompson Design Group
January 1, 2005 - January 1, 2018
Created original, strategically-focused concepts for brands including Häagen-Dazs, Slim Jim, Blue Diamond, Nestlé, and Purina; art directed photographers and illustrators, led and inspired designers; presented work and new project pitches to clients; designed stimulus materials for numerous focus groups; collaborated with leadership to brainstorm new products and campaigns to increase consumer engagement; enthusiastic cross-functional collaborator; discerning, attentive process management; passion for clear brand voice and storytelling; continuous learning.
Senior Packaging Designer (freelance) at TDC | The Design Company
January 1, 2003 - January 1, 2005
Executed the complete redesign of RadioShack's packaging system for clearer shoppability within categories; created robust packaging guidelines for successful in-house design and production; developed concepts and presented to clients for brands including Chicken of the Sea, Wrigley’s, McDonald's, and Budweiser; workshopped with clients to explore brand values and market positioning as a foundation for design leverage; created stimulus for and helped oversee qualitative research studies.

Education

MBA at San Francisco State University
January 11, 2030 - January 1, 2010
BFA at Art Center College of Design, Pasadena
January 11, 2030 - January 1, 2000
MBA at San Francisco State University
January 11, 2030 - January 1, 2006
BFA at Art Center College of Design, Pasadena
January 11, 2030 - January 1, 1994

Qualifications

Growth Mindset
January 1, 2023 - September 28, 2025
Design Thinking
January 1, 2023 - September 28, 2025
Storytelling
January 1, 2022 - September 28, 2025
User Experience
January 1, 2022 - September 28, 2025
Critical Thinking
January 1, 2021 - September 28, 2025
Growth Mindset Institute
January 1, 2023 - February 12, 2026
Design Thinking
January 1, 2023 - February 12, 2026
Storytelling
January 1, 2022 - February 12, 2026
User Experience
January 1, 2022 - February 12, 2026
Critical Thinking
January 1, 2021 - February 12, 2026

Industry Experience

Consumer Goods, Manufacturing, Retail, Media & Entertainment, Professional Services
    uniE621 Swiss Miss Brand Refresh
    Swiss Miss had been focused on communicating "premium", when consumers are really looking for fun and variety. Our solution plays that up with larger flavor banners, varied typography, and yummier flavor cues with lots of movement. A brighter blue background overall cues less serious and feels less like a winter-specific occasion, for a bigger sales window. graphicdesigner branding designer…
    uniE621 Duncan Hines Keto Mixes
    Keto made huge inroads a few years ago, and Duncan Hines was right there. The Keto line was designed to feel better for you without looking diet-y. With thoughtful photography direction, food looks just as yummy and satisfying as sugar- and carb-filled mixes. These Keto mixes have flown off shelves since their introduction, prompting additional sku development each year since. logo graphicdesigner illustrator designer…
    uniE621 Evol Meals New Innovation
    How to take Evol Bowls into a new category: Meals? Use an entirely different shape. A square plate points the protein straight at the viewer, and thoughtful food styling clearly differentiates the various food components behind it. logo graphicdesigner branding designer…
    uniE621 Drumstick Lil' Drums
    Building on the increasing popularity of "mini" indulgences, we created the Lil' Drums sub-brand for Drumstick, highlighting flavor variety and appetite appeal. Lil' Drums' popularity has had great staying power and is sold in markets around the nation. logo graphicdesigner branding designer…
    uniE621 Angie's Boom Chicka Pop Microwave Restage
    How to keep Angie's simple brand architecture and color palettes, but use them more competitively? Angie's Pink pops off shelves with a big product image for appetite appeal. That's how! Finally, we simplified the gaggle of call-outs with a single, overriding message: Just 4 simple ingredients. Boom. logo graphicdesigner branding designer…
    uniE621 Häagen-Dazs Reserve
    A new product line focused on unique ingredient sourced from particular parts of the world. Our design highlights those ingredients and their origins for a first-of-its kind ice cream line. logo graphicdesigner designer branding…
    uniE621 Blue Diamond Artisan Nut Thins
    Artisan was a new innovation for Nut Thins, introducing seeds that offer added mouth-feel and nutrition. We changed up the mainline architecture and used earthy but distinctive background colors to play up the uniqueness of this line. photo illustrator webdesigner…
    uniE621 Slim Jim Refresh
    Slim Jim was just a red box with a flat yellow logo, trying to compete for hearts of minds of teenagers on their after-school C-store run. This iconic redesign added depth and dimension to the logo and the now-distinctive flames to the package, planting Slim Jim firmly in the modern snacking realm. graphicdesigner logo designer branding…
    uniE621 RadioShack Batteries
    RadioShack was looking to better compete with national brands when they tasked us with redesigning their battery lineup. These concepts added a modern look and feel, leveraging shape and color to drive differentiation between pillars. graphicdesigner branding designer…