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Hi, I’m Shelby Jolly—a public relations and digital content specialist based in Washington, DC. Since 2019 I’ve led PR and social media programs for luxury hospitality brands, built media relationships, and helped brands tell their stories through strategic press outreach and creator partnerships. I also run a freelance content studio under shelby.jolly, collaborating with brands like Woodford Reserve, Winc, Amazon, and Revolve to craft engaging visuals and credible narratives across Instagram, TikTok, YouTube, and more. I love turning data-driven insights into compelling campaigns that boost visibility and drive meaningful results.…Hi, I’m Shelby Jolly—a public relations and digital content specialist based in Washington, DC. Since 2019 I’ve led PR and social media programs for luxury hospitality brands, built media relationships, and helped brands tell their stories through strategic press outreach and creator partnerships. I also run a freelance content studio under shelby.jolly, collaborating with brands like Woodford Reserve, Winc, Amazon, and Revolve to craft engaging visuals and credible narratives across Instagram, TikTok, YouTube, and more. I love turning data-driven insights into compelling campaigns that boost visibility and drive meaningful results.

Shelby Jolly

Content Creator, Influencer Marketing Manager, Social Media Manager, +6

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Hi, I’m Shelby Jolly—a public relations and digital content specialist based in Washington, DC. Since 2019 I’ve led PR and social media programs for luxury hospitality brands, built media relationships, and helped brands tell their stories through strategic press outreach and creator partnerships. I also run a freelance content studio under shelby.jolly, collaborating with brands like Woodford Reserve, Winc, Amazon, and Revolve to craft engaging visuals and credible narratives across Instagram, TikTok, YouTube, and more. I love turning data-driven insights into compelling campaigns that boost visibility and drive meaningful results.…Hi, I’m Shelby Jolly—a public relations and digital content specialist based in Washington, DC. Since 2019 I’ve led PR and social media programs for luxury hospitality brands, built media relationships, and helped brands tell their stories through strategic press outreach and creator partnerships. I also run a freelance content studio under shelby.jolly, collaborating with brands like Woodford Reserve, Winc, Amazon, and Revolve to craft engaging visuals and credible narratives across Instagram, TikTok, YouTube, and more. I love turning data-driven insights into compelling campaigns that boost visibility and drive meaningful results.

Available to hire

Hi, I’m Shelby Jolly—a public relations and digital content specialist based in Washington, DC. Since 2019 I’ve led PR and social media programs for luxury hospitality brands, built media relationships, and helped brands tell their stories through strategic press outreach and creator partnerships.

I also run a freelance content studio under shelby.jolly, collaborating with brands like Woodford Reserve, Winc, Amazon, and Revolve to craft engaging visuals and credible narratives across Instagram, TikTok, YouTube, and more. I love turning data-driven insights into compelling campaigns that boost visibility and drive meaningful results.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Publicist at Linda Roth Associates

January 1, 2019 - November 24, 2025

Primary POC for local and national luxury hospitality brands; develop PR plans with strategic timelines; write and distribute press announcements; monitor press coverage and provide concise reports; lead social media campaigns and influencer initiatives; manage social platforms and produce video/photo content; update website copy to boost SEO and credibility; manage media credentials for Anime NYC; earned 1M+ media impressions YTD through PR activations and media placements including The Washington Post, The New York Times, Conde Nast Traveler, NY1 News, and more.

Social Media Influencer and Content Creator at Founder @shelby.jolly

January 1, 2019 - November 24, 2025

Collaborate with top brands (Woodford Reserve, Winc, Amazon, Revolve) to create sponsored content and long-term partnerships; produce and edit photo/video content tailored for social platforms; drive product visibility and conversions through targeted storytelling and UGC; lead content strategies across Instagram, TikTok, Facebook, and YouTube; monitor analytics with tools like Later to maximize engagement and campaign success.

Public Relations and Marketing Coordinator at SevenTwenty Strategies

December 31, 2019 - December 31, 2019

Executed PR plans and crisis management for national clients; crafted, scheduled, and managed social media content and email marketing campaigns; ran digital marketing analyses on internal website to understand target audience behavior; managed daily media coverage for clients at a national level; supported media relations with outreach and targeted media lists from Cision and Critical Mention; planned staff events and grassroots advocacy conferences.

Charting Manager at Lamar Advertising

December 31, 2018 - December 31, 2018

Liaised between sales and operations in a fast-paced environment; maintained an updated charting system for past, present, and future advertisers; approved design elements for Coca-Cola, McDonald's, and Cracker Barrel; managed and scheduled art on 12 digital billboards for 80+ advertisers; coordinated 100+ billboard installations weekly.

Public Relations and Marketing Coordinator at SevenTwenty Strategies

January 1, 2019 - January 1, 2019

Executed PR plans and crisis management for national clients; crafted, scheduled, and managed social media content and email marketing campaigns; conducted digital marketing analysis to understand target audiences; monitored daily media coverage at a national level; supported media relations with outreach and targeted media lists from Cision and Critical Mention; planned staff events and grassroots advocacy conferences.

Charting Manager at Lamar Advertising

January 1, 2018 - January 1, 2018

Liaised between sales and operations in a fast-paced environment; maintained a daily charting system for past, present, and future advertisers; approved design elements for major clients (Coca-Cola, McDonalds, Cracker Barrel); managed and scheduled art on 12 digital billboards for 80+ advertisers; prepared the operations team with 100+ billboard installations weekly.