Available to hire
I am an instructional design and presentation design SME with 15 years of experience in curriculum development, learner-centered solutions, and LMS implementation. I partner with global clients to design and deliver learning programs aligned with organizational goals, focusing on accessible and inclusive learning for diverse audiences.
I collaborate with European training centers and contribute to projects that build digital skills for adults, working with brands such as Adidas, Cisco, Adobe, Janssen, Hudl, Roche, Medtronic, Unilever, Microsoft, Swarovski, and General Electric to translate communication strategies into effective learning experiences.
Language
Serbian
Fluent
English
Fluent
Turkish
Beginner
Croatian
Fluent
Work Experience
Learning Experience Designer / Instructional Design SME / Presentation Design Expert & Trainer at University of Maryland
September 1, 2010 - January 1, 2023Subject Matter Expert leading instructional design teams and developing learner-centric solutions that align with business strategy and capability goals; defined objectives, mapped development roadmaps, and ensured accessible, well-organized content across platforms.
Senior Learning Experience Expert & Trainer at Hudl
May 1, 2021 - March 31, 2023Led sales revenue enablement content and training; partnered with SMEs and cross-functional teams to deliver impactful learning experiences and design content for multiple channels.
Senior Learning Experience Designer & Brand Expert at Janssen - Cilag Kft
November 1, 2022 - PresentLed LXD initiatives and branding-related training; translated marketing and communications strategies into effective learning content for stakeholders.
Senior Learning Experience Designer at Mali Lošinj Tourist Board
January 1, 2018 - December 31, 2023Developed accredited and certified online programs; advanced digital learning to support inclusive vocational education and regional workforce development.
Digital Learning Expert at Sana Lab
January 1, 2023 - PresentCreated digital learning experiences and programs; guided colleagues on instructional design and learning experience design best practices.
Senior Learning Experience Designer at Merit Academy
November 1, 2024 - PresentLeading the department responsible for developing accredited and certified online programs.
Senior Learning Experience Designer at Adidas
August 1, 2023 - PresentDeveloped learner-focused solutions for a major sports brand by designing content and collaborating with global teams to ensure impact and quality.
Instructional Design SME at Johnson & Johnson Innovative Medicine APAC region
August 1, 2025 - PresentProject D.I.D.A.C.T.I.V.E. — Developing Innovation in Digital and Agency Competences Training for Inclusive Vocational Education; addressing barriers to education and employment for adults with limited qualifications.
Lead Instructional Designer at EnterOne
June 1, 2025 - PresentLeading instructional design initiatives for digital learning programs in the USA; development of strategy and program execution.
Education
Master’s Degree in Public Relations and Communication (Specialization: Instructional Design) at University North, Varazdin, Croatia
January 1, 2015 - January 1, 2017Bachelor’s Degree in Multimedia, Design and Application at University North, Varazdin, Croatia
January 1, 2011 - January 1, 2014Qualifications
Rector’s Award for written research paper
January 1, 2015 - December 4, 2025Best Student of the Class award
January 1, 2014 - December 4, 2025Master’s Thesis: Instructional design as an educational and communication tool for improvement of internal communication processes
January 1, 2017 - December 4, 2025Industry Experience
Education, Professional Services, Media & Entertainment, Software & Internet, Other
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