Hi, I’m Siouxsie J. Waller, a results-driven SEO Specialist focused on helping multi-location businesses grow organically through technical SEO, local SEO, and content strategy.\n\nI have a proven track record managing full-cycle SEO for 30+ automotive dealership clients, including technical audits, keyword research and mapping, on-page optimization, Google Business Profile management, and schema markup implementation. I’m proficient with GA4, Google Search Console, Semrush, Screaming Frog, and Looker Studio, and I build data-driven reporting that translates organic performance into actionable client recommendations for local pack visibility and core web vitals.

Siouxsie J. Waller

Hi, I’m Siouxsie J. Waller, a results-driven SEO Specialist focused on helping multi-location businesses grow organically through technical SEO, local SEO, and content strategy.\n\nI have a proven track record managing full-cycle SEO for 30+ automotive dealership clients, including technical audits, keyword research and mapping, on-page optimization, Google Business Profile management, and schema markup implementation. I’m proficient with GA4, Google Search Console, Semrush, Screaming Frog, and Looker Studio, and I build data-driven reporting that translates organic performance into actionable client recommendations for local pack visibility and core web vitals.

Available to hire

Hi, I’m Siouxsie J. Waller, a results-driven SEO Specialist focused on helping multi-location businesses grow organically through technical SEO, local SEO, and content strategy.\n\nI have a proven track record managing full-cycle SEO for 30+ automotive dealership clients, including technical audits, keyword research and mapping, on-page optimization, Google Business Profile management, and schema markup implementation. I’m proficient with GA4, Google Search Console, Semrush, Screaming Frog, and Looker Studio, and I build data-driven reporting that translates organic performance into actionable client recommendations for local pack visibility and core web vitals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

SEO Specialist II at Cars Commerce
March 1, 2024 - April 20, 2026
Own organic search strategy for a 30-client automotive dealership portfolio, increasing local visibility, improving keyword rankings up to 59%, and driving high-intent lead generation through technical SEO, GBP optimization, and localized content strategy.
SEO Specialist I at Cars Commerce
June 1, 2023 - March 31, 2024
Performed on-page SEO tasks, metadata creation, and site content optimization. Increased Google Business Profile discovery and call leads by up to 27% through structured posting strategies and localized optimization; monitored site performance and resolved technical crawlability issues.
Sr. Administrative Business Partner at Google (via Magnit Global)
April 1, 2022 - November 30, 2023
Provided strategic support to Directors and VPs across global teams; managed complex, multi-time-zone calendars and global travel logistics; cross-team coordination, executive communication, and operational scaling for executives.
Digital Marketing Performance Manager at Cars Commerce
December 1, 2021 - June 30, 2023
Delivered monthly performance analytics and strategic insights to dealership clients, analyzing paid and organic search data to improve website health and lead generation.
Sr. Executive Assistant & Project Manager at Moody's
October 31, 2013 - October 31, 2020
Authored executive-level communications including board memos and data-driven presentations for C-suite stakeholders; managed departmental budgets and high-profile global events; served as a product liaison on resource allocation and project timelines.
Operations Manager / Chief of Staff at Crumpton Group LLC
January 1, 2010 - January 31, 2013
Managed business operations and vendor relations for a global strategic risk management firm; oversaw a digital strategy and logistics for a national media tour, including keynote coordination and media placement for a New York Times best-selling author; transitioned outsourced HR and accounting functions to internal to improve efficiency and reduce costs.

Education

Digital Marketing Nanodegree at Udacity
January 11, 2030 - April 15, 2026
Marketing Analytics Nanodegree at Udacity
January 11, 2030 - April 15, 2026
Project Management Certificate at Udacity
January 11, 2030 - April 15, 2026
Certified Career Coach - ACC Path at Coach Training Alliance
January 11, 2030 - April 15, 2026
SEO Mastery: From Fundamentals to GenAI and GEO Strategy Specialization at IBM
January 1, 2026 - June 2, 2026
Digital Marketing Nanodegree at Udacity
January 11, 2030 - June 2, 2026
Marketing Analytics Nanodegree at Udacity
January 11, 2030 - June 2, 2026
Google Analytics 4 Certification at Google
January 11, 2030 - June 2, 2026
Project Management Certification at Google
January 11, 2030 - June 2, 2026
Certified Career Coach (ACC Path) at Coach Training Alliance
January 11, 2030 - June 2, 2026

Qualifications

Marketing Analytics Nanodegree
January 11, 2030 - April 15, 2026
SEO Mastery: From Fundamentals to GenAI and GEO Strategy Specialization
January 1, 2026 - June 2, 2026
Google Analytics 4 Certification
January 11, 2030 - June 2, 2026
Project Management Certification
January 11, 2030 - June 2, 2026
Certified Career Coach (ACC Path)
January 11, 2030 - June 2, 2026
Digital Marketing Nanodegree
January 11, 2030 - June 2, 2026

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Transportation & Logistics, Financial Services