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I am an SEO Specialist and Content Strategist dedicated to growing organic search visibility for multi-location businesses. I identify high-intent search opportunities and translate market and consumer trends into scalable content and SEO strategies. I blend technical SEO with operational leadership to deliver data-driven reporting, efficient workflows, and actionable insights for executives. This is my second career, and I began in automotive retail, where I build high-impact content plans, optimize local search, and drive sustained growth through GBP optimization, localization, and analytics-based decision making. I thrive in cross-functional teams and love turning data into clear, strategic plans.…I am an SEO Specialist and Content Strategist dedicated to growing organic search visibility for multi-location businesses. I identify high-intent search opportunities and translate market and consumer trends into scalable content and SEO strategies. I blend technical SEO with operational leadership to deliver data-driven reporting, efficient workflows, and actionable insights for executives. This is my second career, and I began in automotive retail, where I build high-impact content plans, optimize local search, and drive sustained growth through GBP optimization, localization, and analytics-based decision making. I thrive in cross-functional teams and love turning data into clear, strategic plans.

Siouxsie J. Waller

SEO Expert, Content Strategist, Digital Marketer, +2

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I am an SEO Specialist and Content Strategist dedicated to growing organic search visibility for multi-location businesses. I identify high-intent search opportunities and translate market and consumer trends into scalable content and SEO strategies. I blend technical SEO with operational leadership to deliver data-driven reporting, efficient workflows, and actionable insights for executives. This is my second career, and I began in automotive retail, where I build high-impact content plans, optimize local search, and drive sustained growth through GBP optimization, localization, and analytics-based decision making. I thrive in cross-functional teams and love turning data into clear, strategic plans.…I am an SEO Specialist and Content Strategist dedicated to growing organic search visibility for multi-location businesses. I identify high-intent search opportunities and translate market and consumer trends into scalable content and SEO strategies. I blend technical SEO with operational leadership to deliver data-driven reporting, efficient workflows, and actionable insights for executives. This is my second career, and I began in automotive retail, where I build high-impact content plans, optimize local search, and drive sustained growth through GBP optimization, localization, and analytics-based decision making. I thrive in cross-functional teams and love turning data into clear, strategic plans.

Available to hire

I am an SEO Specialist and Content Strategist dedicated to growing organic search visibility for multi-location businesses. I identify high-intent search opportunities and translate market and consumer trends into scalable content and SEO strategies.
I blend technical SEO with operational leadership to deliver data-driven reporting, efficient workflows, and actionable insights for executives.
This is my second career, and I began in automotive retail, where I build high-impact content plans, optimize local search, and drive sustained growth through GBP optimization, localization, and analytics-based decision making.
I thrive in cross-functional teams and love turning data into clear, strategic plans.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

SEO Specialist II at Cars Commerce

March 1, 2024 - April 20, 2026

Own organic search strategy for a 30-client automotive dealership portfolio, increasing local visibility, improving keyword rankings up to 59%, and driving high-intent lead generation through technical SEO, GBP optimization, and localized content strategy.

SEO Specialist I at Cars Commerce

June 1, 2023 - March 31, 2024

Performed on-page SEO tasks, metadata creation, and site content optimization. Increased Google Business Profile discovery and call leads by up to 27% through structured posting strategies and localized optimization; monitored site performance and resolved technical crawlability issues.

Digital Marketing Performance Manager at Cars Commerce

December 1, 2021 - June 30, 2023

Delivered monthly performance analytics and strategic insights to dealership clients, analyzing paid and organic search data to improve website health and lead generation.

Sr. Administrative Business Partner at Google (via Magnit Global)

April 1, 2022 - November 30, 2023

Provided strategic support to Directors and VPs across global teams; managed complex, multi-time-zone calendars and global travel logistics; cross-team coordination, executive communication, and operational scaling for executives.

Sr. Executive Assistant & Project Manager, Business Systems Development at Moodys Information Technology

November 1, 2013 - November 30, 2020

Served as a product liaison, managed resource allocation and project timelines; authored executive-level communications including board memos and data-driven presentations for global Town Halls; managed departmental budgets and AP/AR, coordinating high-profile global employee events; transitioned outsourced HR and accounting functions in-house to improve efficiency and cost-control.

Operations Manager / Chief of Staff at Crumpton Group LLC

January 1, 2010 - January 31, 2013

Managed business operations and vendor relations for a global strategic risk management firm; oversaw a digital strategy and logistics for a national media tour, including keynote coordination and media placement for a New York Times best-selling author; transitioned outsourced HR and accounting functions to internal to improve efficiency and reduce costs.