I’m Shrey Aa Kapoor, a Content and Brand Strategist and TEDx Speaker with a track record of building engaged audiences and delivering high-impact campaigns across LinkedIn, Instagram, TikTok, YouTube, and emerging platforms. I’ve grown two Instagram pages to 600K+ organic followers and generated 20M+ views from scratch with zero paid promotion, while delivering 100+ end-to-end brand campaigns for fintech and consumer brands such as Visa, Groww, ICICI Prudential, and Kotak, among others. I’m daily enabled by AI tools like Claude and ChatGPT to optimize the full content workflow and analytics, and I bring analytical rigor from my Bain & Company experience to every creative decision. I specialize in organic social media strategy, content calendar management, scripting, and performance analytics, with a strong emphasis on building online communities and aligning brand voice across channels. I collaborate with brand marketing, design, and product teams to ensure content supports broader campaign objectives, while growing local nich es in Canadian and Indian markets. My multi-channel approach is data-driven, and I’m recognized for making complex topics human, clear, and worth sharing in public-speaking and advisory roles.

SHREYAA KAPOOR

I’m Shrey Aa Kapoor, a Content and Brand Strategist and TEDx Speaker with a track record of building engaged audiences and delivering high-impact campaigns across LinkedIn, Instagram, TikTok, YouTube, and emerging platforms. I’ve grown two Instagram pages to 600K+ organic followers and generated 20M+ views from scratch with zero paid promotion, while delivering 100+ end-to-end brand campaigns for fintech and consumer brands such as Visa, Groww, ICICI Prudential, and Kotak, among others. I’m daily enabled by AI tools like Claude and ChatGPT to optimize the full content workflow and analytics, and I bring analytical rigor from my Bain & Company experience to every creative decision. I specialize in organic social media strategy, content calendar management, scripting, and performance analytics, with a strong emphasis on building online communities and aligning brand voice across channels. I collaborate with brand marketing, design, and product teams to ensure content supports broader campaign objectives, while growing local nich es in Canadian and Indian markets. My multi-channel approach is data-driven, and I’m recognized for making complex topics human, clear, and worth sharing in public-speaking and advisory roles.

Available to hire

I’m Shrey Aa Kapoor, a Content and Brand Strategist and TEDx Speaker with a track record of building engaged audiences and delivering high-impact campaigns across LinkedIn, Instagram, TikTok, YouTube, and emerging platforms. I’ve grown two Instagram pages to 600K+ organic followers and generated 20M+ views from scratch with zero paid promotion, while delivering 100+ end-to-end brand campaigns for fintech and consumer brands such as Visa, Groww, ICICI Prudential, and Kotak, among others. I’m daily enabled by AI tools like Claude and ChatGPT to optimize the full content workflow and analytics, and I bring analytical rigor from my Bain & Company experience to every creative decision.

I specialize in organic social media strategy, content calendar management, scripting, and performance analytics, with a strong emphasis on building online communities and aligning brand voice across channels. I collaborate with brand marketing, design, and product teams to ensure content supports broader campaign objectives, while growing local nich es in Canadian and Indian markets. My multi-channel approach is data-driven, and I’m recognized for making complex topics human, clear, and worth sharing in public-speaking and advisory roles.

See more

Work Experience

Senior Analyst at Bain & Company
January 1, 2018 - January 1, 2020
Led due diligence on a 20M acquisition of the largest pet retailer in India, covering customer segmentation, growth drivers, and competitive benchmarking. Conducted channel and brand analyses on a 2B acquisition of a leading sports equipment manufacturer, assessing retail vs DTC mix and brand equity across key markets. Built structured analytical frameworks and client-ready presentations for senior stakeholders across cross-functional teams, driving actionable insights for strategy and integration planning.
Content and Brand Strategist at Self-Employed / Independent
January 1, 2020 - Present
Delivered 100+ end-to-end brand campaigns across fintech and consumer categories for clients including Visa, Groww, ICICI Prudential, and Kotak Flexible. Grew two Instagram pages to 600K+ organic followers and 20M+ views from scratch with zero paid promotion. Managed full content lifecycle: customer research, briefs, scripting, production, and performance analytics. Built and managed content calendars across LinkedIn, Instagram, TikTok, and YouTube, ensuring consistent publishing cadence and platform-specific brand voice. Fostered online communities and engaged audiences in Canadian and Indian markets through active participation in comments and collaborations. Daily utilized AI tools Claude and ChatGPT across the entire content workflow to optimize planning and outcomes.

Education

Bachelor of Management Studies at Delhi University
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Consumer Goods, Software & Internet, Media & Entertainment, Professional Services