I’m Shrey Aa Kapoor, a Content and Brand Strategist and TEDx Speaker with a track record of building engaged audiences and delivering high-impact campaigns across LinkedIn, Instagram, TikTok, YouTube, and emerging platforms. I’ve grown two Instagram pages to 600K+ organic followers and generated 20M+ views from scratch with zero paid promotion, while delivering 100+ end-to-end brand campaigns for fintech and consumer brands such as Visa, Groww, ICICI Prudential, and Kotak, among others. I’m daily enabled by AI tools like Claude and ChatGPT to optimize the full content workflow and analytics, and I bring analytical rigor from my Bain & Company experience to every creative decision.
I specialize in organic social media strategy, content calendar management, scripting, and performance analytics, with a strong emphasis on building online communities and aligning brand voice across channels. I collaborate with brand marketing, design, and product teams to ensure content supports broader campaign objectives, while growing local nich es in Canadian and Indian markets. My multi-channel approach is data-driven, and I’m recognized for making complex topics human, clear, and worth sharing in public-speaking and advisory roles.
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