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Creative marketing leader with 10+ years of experience driving brand growth through integrated marketing, creative direction, and strategic storytelling. Led cross-functional teams and creative operations to deliver campaigns across digital, print, email, video, social, and events.…

Sophia Loughry

Creative Director, Brand Strategist, Marketing Strategist, +2

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Creative marketing leader with 10+ years of experience driving brand growth through integrated marketing, creative direction, and strategic storytelling. Led cross-functional teams and creative operations to deliver campaigns across digital, print, email, video, social, and events.…

Available to hire

Creative marketing leader with 10+ years of experience driving brand growth through integrated marketing, creative direction, and strategic storytelling. Led cross-functional teams and creative operations to deliver campaigns across digital, print, email, video, social, and events.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Creative Director at Neal Communities

May 1, 2024 - Present

Lead creative strategy and brand execution across 20+ residential communities, directing integrated marketing initiatives supporting $574M+ in annual home sales. Oversee a $13M marketing budget, manage 120+ creative projects annually, and direct agency partnerships to deliver integrated campaigns across digital, print, email, social, web, and events. Increased qualified leads by 37% while streamlining AI-powered creative workflows that reduced project turnaround by 45% and production costs by 20% year over year. Partner with executive leadership and sales teams to launch new communities, strengthen brand positioning, and align marketing strategy with business objectives.

Marketing Manager at Jones Lang LaSalle (JLL)

March 1, 2021 - April 1, 2024

Led a cross-functional marketing team delivering strategic campaigns, sales enablement, and brand marketing for commercial real estate clients and brokerage teams.

Project Manager, Marketing at Michael Salove Company (MSC)

April 1, 2018 - April 1, 2021

Oversaw creative project management, marketing operations, and campaign execution, ensuring projects were delivered on time, on brand, and aligned with business objectives.