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Hi, I’m Erik Skoglund—a designer with two decades of experience helping brands communicate clearly through thoughtful visuals and accessible digital experiences. I enjoy collaborating with cross-functional teams to solve complex design challenges, from branding and print to web and interaction design. I’m curious, adaptable, and constantly learning new tools and methods to improve efficiency and outcomes. Outside work I love typography, lettering, and exploring how strong visuals can tell a story and welcome people into a brand.…Hi, I’m Erik Skoglund—a designer with two decades of experience helping brands communicate clearly through thoughtful visuals and accessible digital experiences. I enjoy collaborating with cross-functional teams to solve complex design challenges, from branding and print to web and interaction design. I’m curious, adaptable, and constantly learning new tools and methods to improve efficiency and outcomes. Outside work I love typography, lettering, and exploring how strong visuals can tell a story and welcome people into a brand.

Erik Skoglund

Designer, Graphic Designer, Web Designer, +2

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Hi, I’m Erik Skoglund—a designer with two decades of experience helping brands communicate clearly through thoughtful visuals and accessible digital experiences. I enjoy collaborating with cross-functional teams to solve complex design challenges, from branding and print to web and interaction design. I’m curious, adaptable, and constantly learning new tools and methods to improve efficiency and outcomes. Outside work I love typography, lettering, and exploring how strong visuals can tell a story and welcome people into a brand.…Hi, I’m Erik Skoglund—a designer with two decades of experience helping brands communicate clearly through thoughtful visuals and accessible digital experiences. I enjoy collaborating with cross-functional teams to solve complex design challenges, from branding and print to web and interaction design. I’m curious, adaptable, and constantly learning new tools and methods to improve efficiency and outcomes. Outside work I love typography, lettering, and exploring how strong visuals can tell a story and welcome people into a brand.

Available to hire

Hi, I’m Erik Skoglund—a designer with two decades of experience helping brands communicate clearly through thoughtful visuals and accessible digital experiences. I enjoy collaborating with cross-functional teams to solve complex design challenges, from branding and print to web and interaction design.

I’m curious, adaptable, and constantly learning new tools and methods to improve efficiency and outcomes. Outside work I love typography, lettering, and exploring how strong visuals can tell a story and welcome people into a brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Work Experience

Lead Digital Designer at Watermark Retirement Communities

February 1, 2021 - March 1, 2026

Led national email marketing programs and digital ads for dozens of senior living communities, oversaw email design, web updates, and photo retouching. Coordinated with cross-functional teams to tailor messaging and built scalable processes across media. Created a centralized repository of key community information to reduce material errors and automated template generation to streamline email and digital ad production, saving days of work.

Freelance Graphic Designer at Self-Employed

February 1, 2004 - Present

Logo design, business cards, event collateral, web design, and custom lettering for diverse clients. Notable projects include a 100+ page photo book for Virginia Theological Seminary, updated logos for math and science curriculum, and bespoke invitations for weddings.

Senior Graphic Designer at CRAFT Media/Digital

August 1, 2018 - February 1, 2021

Conceptualized and designed graphics for national brands, including Verizon, Expedia, International Paper, and more. Produced print collateral, integrated ad campaigns, event materials, and apparel. Improved team proficiency, aided in pursuing new opportunities, and helped transition the agency to a fully responsive web design process with HTML5 banner ads, replacing Flash to boost reach.

Graphic/UI Designer at Miracle Systems

April 1, 2017 - June 1, 2018

Brand standards for Dynos mobile app and Miracle Systems; produced brochures, flyers, social media content; designed mobile app UI and web materials; coordinated with federal clients to improve emergency management communications through educational visuals.

Senior Digital Designer at AFFIRM

February 1, 2012 - July 1, 2016

Creative direction, vendor oversight, brochures, posters, billboards, web design & front-end development, mobile app design, email, digital & print ads. Designed two ADDY award-winning mobile apps and helped expand opportunities with existing clients, transitioning the agency to a fully responsive web design process.