Skander Bouricha
Marketer & Brand Builder | Turning Ideas into Culture Creative mind with a passion for blending marketing strategy and cultural impact.
About
Marketer & Brand Builder | Turning Ideas into Culture
Creative mind with a passion for blending marketing strategy and cultural impact. Skilled in building brands from the ground up, crafting campaigns that resonate both online and offline, and turning ideas into movements.
- 6 years' experience
- Joined July 2025
Skills· 11
Languages
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Non-Profit Organization
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Work experience· 6 roles
Develop and execute comprehensive marketing strategies for campaigns, events, and student outreach, tailored to target audiences in education. Oversee social media content creation and engagement to strengthen brand presence and increase follower growth. Coordinate with cross-functional teams for campaign planning and management, ensuring alignment with business objectives and regional goals. Analyze market trends, customer insights, and campaign performance metrics to optimize ongoing initiatives. Manage partnerships with educational institutions, influencers, and external organizations to enhance brand reach and collaboration opportunities. Organize promotional events, fairs, and seminars to effectively communicate Education First's mission and value.
Provide mentorship and professional development opportunities for team members to enhance their design skills and career growth. Manage multiple projects simultaneously, adhering to deadlines and maintaining efficient workflows. Review and approve final designs, layouts, and artwork before production or publication. Work closely with clients, understanding their creative needs, and presenting design concepts and solutions effectively. Collaborate with copywriters, marketers, and other stakeholders to ensure integration of visuals and messaging in marketing campaigns. Stay up-to-date with design trends, industry best practices, and emerging technologies to incorporate innovative ideas into design projects.
Plan and deliver comprehensive Photoshop training sessions to individuals or groups, covering various skill levels from beginner to advanced. Assess and evaluate students’ progress through assignments, projects, o2os, and practical exams. Provide additional resources and references to enhance students’ learning beyond the formal training sessions. Demonstrate and guide students through the use of advanced features and functionalities, including layers, masks, filters, and blending modes.
Education
Certifications and awards
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