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Hi, I’m Saj Louinder, a UX/UI designer and full-stack developer who turns detailed scripts, storyboards and specifications into engaging, interactive digital experiences. I design and build end-to-end solutions—from branching, decision-driven flows and rewards-based engagement mechanics to responsive, accessible interfaces—working closely with subject-matter experts to bring their vision to life. I’ve shipped digital products that real users adopt and return to, including a discovery-and-rewards platform recognised by the NSW Government as highly innovative and creative, and an internal engagement platform with 5,000+ active users. I work fluently in React, Next.js, TypeScript, Node.js and Python, pick up new platforms quickly (Power Platform, Copilot Studio and similar gamified tools), and care deeply about inclusive design. I can work independently or collaborate remotely on focused engagements.…Hi, I’m Saj Louinder, a UX/UI designer and full-stack developer who turns detailed scripts, storyboards and specifications into engaging, interactive digital experiences. I design and build end-to-end solutions—from branching, decision-driven flows and rewards-based engagement mechanics to responsive, accessible interfaces—working closely with subject-matter experts to bring their vision to life. I’ve shipped digital products that real users adopt and return to, including a discovery-and-rewards platform recognised by the NSW Government as highly innovative and creative, and an internal engagement platform with 5,000+ active users. I work fluently in React, Next.js, TypeScript, Node.js and Python, pick up new platforms quickly (Power Platform, Copilot Studio and similar gamified tools), and care deeply about inclusive design. I can work independently or collaborate remotely on focused engagements.

Saj Louinder

UX Designer, UI Designer, Full Stack Developer, +2

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Hi, I’m Saj Louinder, a UX/UI designer and full-stack developer who turns detailed scripts, storyboards and specifications into engaging, interactive digital experiences. I design and build end-to-end solutions—from branching, decision-driven flows and rewards-based engagement mechanics to responsive, accessible interfaces—working closely with subject-matter experts to bring their vision to life. I’ve shipped digital products that real users adopt and return to, including a discovery-and-rewards platform recognised by the NSW Government as highly innovative and creative, and an internal engagement platform with 5,000+ active users. I work fluently in React, Next.js, TypeScript, Node.js and Python, pick up new platforms quickly (Power Platform, Copilot Studio and similar gamified tools), and care deeply about inclusive design. I can work independently or collaborate remotely on focused engagements.…Hi, I’m Saj Louinder, a UX/UI designer and full-stack developer who turns detailed scripts, storyboards and specifications into engaging, interactive digital experiences. I design and build end-to-end solutions—from branching, decision-driven flows and rewards-based engagement mechanics to responsive, accessible interfaces—working closely with subject-matter experts to bring their vision to life. I’ve shipped digital products that real users adopt and return to, including a discovery-and-rewards platform recognised by the NSW Government as highly innovative and creative, and an internal engagement platform with 5,000+ active users. I work fluently in React, Next.js, TypeScript, Node.js and Python, pick up new platforms quickly (Power Platform, Copilot Studio and similar gamified tools), and care deeply about inclusive design. I can work independently or collaborate remotely on focused engagements.

Available to hire

Hi, I’m Saj Louinder, a UX/UI designer and full-stack developer who turns detailed scripts, storyboards and specifications into engaging, interactive digital experiences. I design and build end-to-end solutions—from branching, decision-driven flows and rewards-based engagement mechanics to responsive, accessible interfaces—working closely with subject-matter experts to bring their vision to life.

I’ve shipped digital products that real users adopt and return to, including a discovery-and-rewards platform recognised by the NSW Government as highly innovative and creative, and an internal engagement platform with 5,000+ active users. I work fluently in React, Next.js, TypeScript, Node.js and Python, pick up new platforms quickly (Power Platform, Copilot Studio and similar gamified tools), and care deeply about inclusive design. I can work independently or collaborate remotely on focused engagements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior UX Designer & Technical Delivery at Telstra

October 1, 2023 - Present

Designed and built interactive app experiences within Telstra's CX platform, defining UX and technical product architecture across assessment flows, submission moments, PDF and email outputs, and reporting. Built a branching, decision-driven 'known and unknown path' flow for the Freddie AI assistant used by multiple teams. Led structured testing, defect triage and navigation fixes across devices to improve reliability and release confidence. Designed a Power BI engagement and progress-tracking ecosystem to replace manual reporting with self-service dashboards.

Senior UX Designer at NSW Department of Customer Service

March 1, 2023 - October 31, 2023

Led the end-to-end redesign and delivery of the NSW Pet Registration platform, including onboarding, messaging, alerts, transfers and payments; integrated with a legacy registry database. Shipped version 2 into beta and iterated on pilot feedback across user cohorts.

UX / Service Design Lead at Flight Centre Travel Group (FCTG)

September 1, 2022 - March 31, 2023

Mapped friction across customer and employee journeys to launch a program of product and experience redesigns, competing with Booking.com and Expedia. Led the OMNI program to merge separate online and retail experiences into one, using service blueprints to align stakeholders on system and process change.

Experience (UX) Designer at AGL

April 1, 2022 - August 31, 2022

Designed journey maps and UX artefacts supporting AGL's platform migration from SAP to Salesforce. Drove strongly positive agent feedback on the new platform, with measurable time saved on calls.

Strategic Designer at gPED

October 1, 2021 - April 30, 2022

Built business cases and ran end-to-end investment analysis (due diligence, financial modelling and market sizing) to prioritise and commercialise products across Southeast Asian markets.

Senior Designer, Experience & Service Design at Insurance Australia Group (IAG)

November 1, 2017 - September 30, 2021

Designed and launched an internal innovation platform where staff submit and improve ideas — still in use today, with 5,000+ engaged users and over $500k saved by one business unit in a single quarter. Recognised by Good Design Australia with the Design Strategy award two years running (2019 and 2020), including work to rethink the NRMA Customer Value Proposition.

Product Manager (secondment) & IT Platform Product Owner at Insurance Australia Group (IAG)

October 1, 2015 - November 30, 2017

Owned internal IAG platforms and led a team of specialists to deliver projects and continuously improve platform capability based on user needs. Helped launch a cyber-security insurance product under the CGU brand (grown into a ~1m portfolio) and repositioned the Insurance 4 That proposition for a younger demographic, driving 180% YoY growth and 10k+ policies sold.