Available to hire
Hi, I’m Stella Ladizhinsky, an award-winning marketing leader with 20+ years of experience driving revenue growth, brand transformations, and digital innovation for B2C and B2B environments. I’ve consistently scaled marketing organizations, built high-performing teams, and delivered integrated go-to-market strategies that align with enterprise objectives and maximize ROI. I’m known for turning insights into action, optimizing spend across channels, and delivering measurable outcomes across full-funnel initiatives.
Throughout my career I’ve led multi-disciplinary teams, forged strong cross-functional partnerships, and steered brand health, equity, and storytelling to the forefront of business strategy. I thrive in fast-paced transformations, build internal agency capabilities, and influence stakeholders at the executive level to fuel sustainable growth and long-term value.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Managing Director, Brand & Marketing Strategy at Questrade Financial Group
May 1, 2025 - September 5, 2025Redefined brand strategy and target audience segmentation, improving brand differentiation and boosting top-of-funnel acquisition metrics by 18%. Built in-house marketing agency, reducing external costs by 40% and accelerating campaign production by 60%. Reorganized team structure to improve cross-functional alignment and reduce campaign delivery time by 30%. Led GTM strategy and execution for product launches, resulting in a 22% YoY increase in accounts and improved CLTV.
Interim CMO at Questrade Financial Group
February 1, 2024 - September 5, 2025Served on the executive steering committee to architect and align the marketing organizational structure during a critical enterprise-wide transformation, ensuring strategic integration and long-term scalability. Led a 150+ person marketing organization through a strategic transformation, unlocking new revenue opportunities and optimizing team structure to drive growth in priority segments. Reallocated digital marketing budgets, increasing marketing ROI and prioritizing high-performing, revenue-generating initiatives. Developed senior marketing leaders to improve go-to-market execution and accelerate segment penetration.
Director, Brand & Marketing Strategy at Questrade Financial Group
July 1, 2023 - September 5, 2025Built a 5-year enterprise-wide customer value framework, contributing to 35% growth in revenue. Led acquisition strategy that drove 515% increase in accounts and 756% growth in assets under administration through refined positioning and market segmentation. Created brand architecture to support multi-entity integration, boosting brand clarity and increasing cross-sell opportunities by 20%.
Director, Brand & Marketing Communications at Questrade Financial Group
December 1, 2020 - September 5, 2025Built and executed a comprehensive communications strategy, elevating the brand to a top financial name in Canada. Increased awareness by 33%, consideration by 22%, and tripled market share within four years. Scaled paid and owned media operations, increasing CTR by 45% and improving conversions across digital campaigns. Led a high-performing team with the highest employee satisfaction scores across the organization.
Senior Manager, Advertising & Promotions at Questrade Financial Group
December 1, 2016 - September 5, 2025Launched a national brand campaign based on insights from Questra de’s first nationwide focus groups, improving aided brand recall by 25%. Onboarded key agency partners to scale campaign reach, contributing to a 30% YoY increase in AUA and 20% increase in accounts.
Manager, Advertising & Promotions at Questrade Financial Group
December 1, 2015 - September 5, 2025Developed acquisition strategies that drove 50% growth in account openings over three years. Negotiated $2.5M in media value for $1.3M spend, improving media ROI by 185%. Delivered GTM campaigns that expanded into new product lines and resulted in 55% account growth.
Channel Marketing Manager at Synnex
November 1, 2005 - September 5, 2025Launched OEM partner programs, resulting in a 15% lift in partner-driven sales in under six months. Built targeted campaigns that elevated Tier 1 IT vendor visibility and sales engagement.
Marketing Supervisor at Synnex
December 1, 2012 - September 5, 2025Launched a national brand campaign based on insights from Questra de’s first nationwide focus groups, improving aided brand recall by 25%. Onboarded key agency partners to scale campaign reach, contributing to a 30% YoY increase in AUA and 20% increase in accounts.
Managing Director, Brand & Marketing Strategy at Questrade Financial Group
May 1, 2025 - September 5, 2025Redefined brand strategy and target audience segmentation, improving brand differentiation and boosting top-of-funnel acquisition metrics by 18%. Built in-house marketing agency, reducing external costs by 40% and accelerating campaign production by 60%. Reorganized team structure to improve cross-functional alignment and reduce campaign delivery time by 30%. Led GTM strategy and execution for product launches, resulting in a 22% YoY increase in accounts and improved CLTV.
Interim CMO at Questrade Financial Group
February 1, 2024 - September 5, 2025Served on the executive steering committee to architect and align the marketing organizational structure during a critical enterprise-wide transformation, ensuring strategic integration and long-term scalability. Led a 150+ person marketing organization through a strategic transformation, unlocking new revenue opportunities and optimizing team structure to drive growth in priority segments. Reallocated digital marketing budgets, increasing marketing ROI and prioritizing high-performing, revenue-generating initiatives. Developed senior marketing leaders to improve go-to-market execution and accelerate segment penetration.
Director, Brand & Marketing Strategy at Questrade Financial Group
July 1, 2023 - September 5, 2025Built an enterprise-wide customer value framework, contributing to 35% growth in revenue. Led acquisition strategy that drove 515% increase in accounts and 756% growth in assets under administration through refined positioning and market segmentation. Created brand architecture to support multi-entity integration, boosting brand clarity and increasing cross-sell opportunities by 20%.
Director, Brand & Marketing Communications at Questrade Financial Group
December 1, 2020 - September 5, 2025Built a comprehensive communications strategy, elevating the brand to a top financial name in Canada. Increased awareness by 33%, consideration by 22%, and tripled market share within 4 years. Scaled paid and owned media operations, increasing CTR by 45% and improving conversions across digital campaigns. Led a high-performing team with strong employee satisfaction scores across the organization.
Senior Manager, Advertising & Promotions at Questrade Financial Group
December 1, 2016 - September 5, 2025Launched a national brand campaign based on insights from Questrade’s first nationwide focus groups, improving aided brand recall by 25%. Onboarded key agency partners to scale campaign reach, contributing to a 30% YoY increase in AUA and 20% increase in accounts.
Manager, Advertising & Promotions at Questrade Financial Group
December 1, 2015 - September 5, 2025Developed acquisition strategies that drove 50% growth in account openings over three years. Negotiated $2.5M in media value for $1.3M spend, improving media ROI by 185%. Delivered GTM campaigns that expanded into new product lines and resulted in 55% account growth.
Marketing Supervisor at Questrade Financial Group
December 1, 2012 - September 5, 2025Managed performance marketing and direct acquisition campaigns, increasing conversions by 30% and improving CPA. Grew affiliate marketing into a top acquisition channel within 12 months.
Channel Marketing Manager at Synnex
November 1, 2005 - September 5, 2025Launched OEM partner programs, resulting in a 15% lift in partner-driven sales in under six months. Built targeted campaigns that elevated Tier-1 IT vendor visibility and sales engagement.
Managing Director, Brand & Marketing Strategy at Questrade Financial Group
May 1, 2025 - September 5, 2025Redefined brand strategy and audience segmentation, improving brand differentiation and boosting top-of-funnel acquisition metrics by 18%. Built an in-house marketing agency, reducing external costs by 40% and accelerating campaign production by 60%. Reorganized team structure to improve cross-functional alignment and cut campaign delivery time by 30%. Led GTM strategy for product launches, contributing to a 22% YoY increase in key accounts and improved CLTV.
Interim CMO at Questrade Financial Group
February 1, 2024 - September 5, 2025Served on the executive steering committee to architect and align the marketing function during a critical enterprise-wide transformation, ensuring strategic integration and long-term scalability. Led a 150+ person marketing organization through the transformation, unlocking new revenue opportunities and optimizing team structure to drive growth in priority segments. Reallocated digital marketing budgets to increase ROI and prioritized high-performing, revenue-generating initiatives; developed senior leaders to accelerate GTM execution and segment penetration.
Director, Brand & Marketing Strategy at Questrade Financial Group
July 1, 2023 - September 5, 2025Built and executed a five-year enterprise-wide customer value framework, contributing to 35% growth in revenue. Led acquisition strategy that drove 515% increase in accounts and 756% growth in assets under administration through refined positioning and market segmentation. Created brand architecture to support multi-entity integration, boosting cross-sell opportunities by 20%.
Director, Brand & Marketing Communications at Questrade Financial Group
December 1, 2020 - September 5, 2025Developed a comprehensive communications strategy that elevated the brand to a top financial name in Canada. Increased awareness by 33%, consideration by 22%, and tripled market share within four years. Scaled paid and owned media operations, increasing CTR by 45% and improving conversions across digital campaigns. Led a high-performing team with top employee satisfaction scores.
Senior Manager, Advertising & Promotions at Questrade Financial Group
December 1, 2016 - September 5, 2025Built and executed a national brand campaign baseline based on insights from Questra de’s first nationwide focus groups, improving aided brand recall by 25%. Onboarded key agency partners to scale campaign reach, contributing to YoY increases in AUAs and accounts.
Manager, Advertising & Promotions at Questrade Financial Group
December 1, 2015 - September 5, 2025Developed acquisition strategies that drove 50% growth in account openings over three years. Negotiated $2.5M in media value for $1.3M spend, improving media ROI by 185%. Delivered GTM campaigns that expanded into new product lines and increased account growth.
Marketing Supervisor at Questrade Financial Group
December 1, 2012 - September 5, 2025Managed performance marketing and direct acquisition campaigns, increasing conversions and improving CPA. Grew affiliate marketing into a top acquisition channel within 12 months. Led a high-performing team with the organization’s highest employee satisfaction scores.
Channel Marketing Manager at SYNNEX
November 1, 2005 - September 5, 2025Launched OEM partner programs, resulting in a 15% lift in partner-driven sales within six months. Built targeted campaigns that elevated Tier 1 IT vendor visibility and sales engagement.
Education
Bachelor of Commerce in Marketing Management at Ryerson University
January 11, 2030 - September 5, 2025B.Comm: Marketing Management at Ryerson University
January 11, 2030 - September 5, 2025B.Comm: Marketing Management at Ryerson University
January 11, 2030 - September 5, 2025Qualifications
Bronze Effie Award – Sustained Success (Take Hold of Tomorrow Campaign)
September 1, 2021 - September 5, 2025Bronze Effie Award – Tough Questions Campaign
June 1, 2019 - September 5, 2025Silver Strategy Award – Challenger Strategy
January 1, 2017 - September 5, 2025CMA Award – Promo Financial (Online Trading Academy Launch)
June 1, 2007 - September 5, 2025One Show Short List – Global Stage (Take Hold of Tomorrow Campaign)
April 1, 2023 - September 5, 2025Bronze Effie Award – Sustained Success
September 1, 2021 - September 5, 2025Bronze Effie Award – Tough Questions Campaign
September 1, 2021 - September 5, 2025Silver Strategy Award – Challenger Strategy
January 1, 2017 - September 5, 2025CMA Award – Promo Financial
June 1, 2007 - September 5, 2025Bronze Effie Award – Sustained Success (Tough Questions Campaign)
September 1, 2021 - September 5, 2025Bronze Effie Award – Tough Questions Campaign
June 1, 2019 - September 5, 2025Silver Strategy Award – Challenger Strategy (Tough Questions Campaign)
January 1, 2017 - September 5, 2025CMA Award – Promo Financial (Online Trading Academy Launch)
June 1, 2007 - September 5, 2025One Show Short List – Global Stage (Take Hold of Tomorrow Campaign)
April 1, 2023 - September 5, 2025Industry Experience
Financial Services, Professional Services, Media & Entertainment, Other, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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