PIXIE WING JEWELLERY (FREELANCE SEPT 25 - PRESENT)

I partnered with Pixie Wing to elevate their brand presence through a cohesive, strategy-led approach to marketing and content creation. Working closely with the team, I developed a tailored marketing strategy that aligned with their luxury, feminine aesthetic and growth goals. I produced high-end videography and premium product photography from my own in-house studio setup, ensuring every visual asset reflected the brand’s elevated feel and attention to detail. From concepting creative ideas to shooting, editing, and delivering fully polished campaigns, I shaped a consistent visual identity across social media and paid channels. My role also included ongoing content planning, establishing content buckets, analysing performance data, and optimising creative direction based on audience behaviour and engagement insights.

Key responsibilities included:

Developing a tailored marketing strategy aligned with Pixie Wing’s brand positioning and growth goals

Creating consistent content pillars and buckets to guide storytelling and output

Producing luxury videography and premium product photography using my in-house studio setup

Shooting high-quality content with the Sony ZV-E10 to showcase products with clarity and elegance

Managing the full creative process — concepting, scripting, shooting, and editing

Ensuring brand consistency across social, website, and paid media

Analysing content performance and optimising strategy using audience and engagement data