I partnered with Pixie Wing to elevate their brand presence through a cohesive, strategy-led approach to marketing and content creation. Working closely with the team, I developed a tailored marketing strategy that aligned with their luxury, feminine aesthetic and growth goals. I produced high-end videography and premium product photography from my own in-house studio setup, ensuring every visual asset reflected the brand’s elevated feel and attention to detail. From concepting creative ideas to shooting, editing, and delivering fully polished campaigns, I shaped a consistent visual identity across social media and paid channels. My role also included ongoing content planning, establishing content buckets, analysing performance data, and optimising creative direction based on audience behaviour and engagement insights.

Key responsibilities included:

Developing a tailored marketing strategy aligned with Pixie Wing’s brand positioning and growth goals

Creating consistent content pillars and buckets to guide storytelling and output

Producing luxury videography and premium product photography using my in-house studio setup

Shooting high-quality content with the Sony ZV-E10 to showcase products with clarity and elegance

Managing the full creative process — concepting, scripting, shooting, and editing

Ensuring brand consistency across social, website, and paid media

Analysing content performance and optimising strategy using audience and engagement data

I worked extensively with Letz Live to build their marketing function from the ground up, creating a structured, data-driven strategy that aligned with their growth goals. Starting from scratch, I developed a full end-to-end marketing framework — including monthly, weekly, and quarterly performance reviews — to ensure consistent optimisation and clear visibility across all campaigns. I introduced defined content buckets to streamline ideation and maintain brand consistency, and produced a wide range of creative assets across channels. My role spanned both strategy and execution: scripting and filming ads (often appearing on camera myself), flying the DJI Mini 4 for high-quality aerial shots, shooting additional content on the Sony ZV-E10, and editing all assets into polished, conversion-focused deliverables. Alongside this, I managed content sourcing and licensing, audience research, and data analysis to ensure every decision was insight-led and measurable.

Key responsibilities included:

Building Letz Live’s entire marketing strategy from scratch, including structure, processes, and long-term planning

Establishing monthly, weekly, and quarterly performance reviews to ensure consistent optimisation and accountability

Creating data-driven content buckets and a full content ecosystem aligned to target audiences

Scripting, filming, and editing ad content — including on-camera performance

Shooting high-quality footage using the Sony ZV-E10 and capturing aerial content with the DJI Mini 4 drone

Managing asset sourcing and licensing for campaigns

Conducting ongoing audience insights and market research to guide content and campaign direction

Delivering polished, scalable creative designed to enhance brand awareness and drive conversions