✈️ LETZ LIVE TRAVEL (FREELANCE, SEPT - DEC 25)

I worked extensively with Letz Live to build their marketing function from the ground up, creating a structured, data-driven strategy that aligned with their growth goals. Starting from scratch, I developed a full end-to-end marketing framework — including monthly, weekly, and quarterly performance reviews — to ensure consistent optimisation and clear visibility across all campaigns. I introduced defined content buckets to streamline ideation and maintain brand consistency, and produced a wide range of creative assets across channels. My role spanned both strategy and execution: scripting and filming ads (often appearing on camera myself), flying the DJI Mini 4 for high-quality aerial shots, shooting additional content on the Sony ZV-E10, and editing all assets into polished, conversion-focused deliverables. Alongside this, I managed content sourcing and licensing, audience research, and data analysis to ensure every decision was insight-led and measurable.

Key responsibilities included:

Building Letz Live’s entire marketing strategy from scratch, including structure, processes, and long-term planning

Establishing monthly, weekly, and quarterly performance reviews to ensure consistent optimisation and accountability

Creating data-driven content buckets and a full content ecosystem aligned to target audiences

Scripting, filming, and editing ad content — including on-camera performance

Shooting high-quality footage using the Sony ZV-E10 and capturing aerial content with the DJI Mini 4 drone

Managing asset sourcing and licensing for campaigns

Conducting ongoing audience insights and market research to guide content and campaign direction

Delivering polished, scalable creative designed to enhance brand awareness and drive conversions