"Everything we do is made from ideas." I make ideas seem simpler, so that people can find, understand and use them. Our time is valuable and rare. Studies show that customers are willing to pay more for simpler experiences, and they’ll recommend simpler brands to friends. I have decades of experience. I am a Certified Member of the Association of Registered Graphic Designers (RGD) with a career focus on financial and professional services. I understand human centred design principles, interactive experiences, visual design and integrated branding. Let's talk about your next project!…

Sally Hewson

"Everything we do is made from ideas." I make ideas seem simpler, so that people can find, understand and use them. Our time is valuable and rare. Studies show that customers are willing to pay more for simpler experiences, and they’ll recommend simpler brands to friends. I have decades of experience. I am a Certified Member of the Association of Registered Graphic Designers (RGD) with a career focus on financial and professional services. I understand human centred design principles, interactive experiences, visual design and integrated branding. Let's talk about your next project!…

Available to hire

“Everything we do is made from ideas.”
I make ideas seem simpler, so that people can find, understand and use them.
Our time is valuable and rare. Studies show that customers are willing to pay more for simpler experiences, and they’ll recommend simpler brands to friends.
I have decades of experience. I am a Certified Member of the Association of Registered Graphic Designers (RGD) with a career focus on financial and professional services. I understand human centred design principles, interactive experiences, visual design and integrated branding.
Let’s talk about your next project!

See more

Language

English
Fluent
French
Intermediate

Work Experience

Design Consultant at Sally Hewson Design
January 1, 2023 - Present
Consultancy delivering design services to marketing communications leaders. Focus on SaaS, financial and professional services sectors. Past clients include Valeyo, Teranet, IBI Group, Foresters Financial, CIBC, Arrow Capital. Leading brand and visual storytelling, design systems, and deliverables across multiple channels.
Senior Designer at Strategyzer
November 1, 2021 - September 30, 2022
Every idea made as visual, simple and practical as possible. Managed deliverables end-to-end, collaborating asynchronously with a global team. Designed content for multiple media including video, slides and social channels. Rebranded asset library of reusable components that explain the Strategyzer innovation framework. Strategyzer helps entrepreneurs and Fortune 500 companies understand customers and find the right business model.
Design Consultant, Simplified Communications Team at Manulife
February 1, 2018 - February 28, 2021
Made it easier for sponsors, advisors, and members to understand the value of group benefits and retirement products. Supported digital transformation projects. Created clear communications that resulted in better experiences. Gave practical advice about accessibility. Trained others on simplified communications principles. Redesigned member benefit guides to align with a new global brand system; automated updates; enabled mass customization of information across hundreds of plan guides. Simplified an overview of different types of group retirement savings plans to help consultants tailor information for sponsors.
Creative Services Specialist at Law Society of Ontario
April 1, 2011 - March 31, 2017
Delivered design solutions to enhance the organization’s reputation with the public, legal professionals, and employees. Wireframed content delivery and functionality for new intranet, saving three months and reducing development costs by almost 20 percent. Collaborated with Communications team to transform members’ magazine from print to mobile-optimized website, achieving nearly 80,000 page views in its first eight months. Led the development of an app for mobile devices that enables users to take an interpretive tour of the Osgoode Hall portrait collection.

Education

Diploma Graphic Design at Red River College Polytechnic
September 1, 1978 - June 30, 1980
Majors: Graphic Design, Photography

Qualifications

Certified Member of the Association of Registered Graphic Designers (RGD)
January 11, 2030 - December 3, 2025
Manulife Agile Certification
January 11, 2030 - December 3, 2025
AODA Certification
January 1, 2016 - December 3, 2025
Canadian Marketing Association Certification
January 1, 2016 - December 3, 2025
Interaction Design Foundation – Professional Development
December 1, 2021 - December 31, 2023
Interaction Design Foundation – Professional Development
January 1, 2021 - December 31, 2023

Industry Experience

Software & Internet, Financial Services, Professional Services, Government
    uniE621 Publication design and graphic production of accessible report
    The Annual Report is published by the Technical Standards and Safety Authority in Ontario Canada. The report shares strategy and major achievements from the past fiscal year. It includes messages from leadership, program highlights, accomplishments, financial statements, and corporate policies. annualreport publicationdesign accessiblePDF…