I am an award-winning graphic artist and illustrator with over 18 years of experience in design, branding, gaming and apparel. My work spans licensing-heavy apparel, in-store branding, and digital campaigns for major retailers and entertainment brands. I specialize in turning creative concepts into market-ready silhouettes, textiles, logos, and packaging while managing teams and mentoring junior designers.

Holly Truong

I am an award-winning graphic artist and illustrator with over 18 years of experience in design, branding, gaming and apparel. My work spans licensing-heavy apparel, in-store branding, and digital campaigns for major retailers and entertainment brands. I specialize in turning creative concepts into market-ready silhouettes, textiles, logos, and packaging while managing teams and mentoring junior designers.

Available to hire

I am an award-winning graphic artist and illustrator with over 18 years of experience in design, branding, gaming and apparel. My work spans licensing-heavy apparel, in-store branding, and digital campaigns for major retailers and entertainment brands.

I specialize in turning creative concepts into market-ready silhouettes, textiles, logos, and packaging while managing teams and mentoring junior designers.

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Language

English
Fluent

Work Experience

Senior Apparel Designer at Bioworld Merchandising
August 1, 2023 - August 25, 2025
Created and managed on-trend men’s and juniors’ sleep/lounge apparel for major retailers. Designed apparel for over 150+ licenses including anime, movies, video games, comic books, horror titles, consumer brands, and music. Developed original apparel silhouettes and textile patterns within tight cost structures while understanding retailer demographics and consumer trends. Researched competitor and global markets for present and future trends. Trained and managed new employees. Key clients included Hot Topic, Box Lunch, Spencers, Urban Outfitters, Old Navy, GameStop, Target, JCPenney, Walmart, Macy's, Amazon, and more.
Senior Graphic Designer at GameStop Corporate
October 1, 2015 - August 25, 2025
Designed in-store signage, POP, flyers, weekly and seasonal ads, logos, and promotions for brands under the GameStop umbrella. Collaborated with vendors from Microsoft, Sony, Nintendo, Pokemon, Activision, Ubisoft, EA, Bethesda, Warner Brothers, Rockstar, GearBox and others. Created wrap designs for company-sponsored NASCAR vehicles. Managed experiential design for trade shows, expos, and conferences. Clients included GameStop, Buy My Tronics, Aio Wireless/Cricket, Spring Mobile, Simply Mac.
Senior Art Director at Uproar!
August 1, 2011 - August 25, 2025
Managed and created logos, print and POP for iconic youth entertainment brands including Star Wars, Transformers, GI Joe, Harry Potter, Monopoly and other Hasbro game titles. Designed numerous web campaigns including banners, animation, and full web pages. Created dynamic animated presentation decks for client pitches. Collaborated with creative teams for print and broadcast. Directed off-site photoshoots. Clients included Hasbro, EA, Dr. Pepper/Snapple, Marvel, Topps, Discovery Kids, Blockbuster, Community Coffee, Borden, Taco Bueno.
Senior Apparel Designer at Bioworld Merchandising
October 1, 2015 - August 1, 2023
Created and managed on-trend men's and juniors’ sleep/lounge apparel for major retailers; designed apparel for 150+ licenses including anime titles, movie properties, video games, comics, horror titles, consumer brands and music. Illustrated original apparel silhouettes and textile patterns within tight cost structures while maintaining a deep understanding of retailer demographics, consumer trends and pop culture. Researched competitors and global markets for present, seasonal and future trends. Trained, nurtured and managed new employees. Client list included Hot Topic, Box Lunch, Spencers, Urban Outfitters, Old Navy, GameStop, Target, JCPenney, Walmart, Macy's, Amazon and more.
Senior Graphic Designer at GameStop Corporate
June 1, 2013 - October 1, 2015
In-house designer for in-store signage, POP, flyers, weekly and seasonal ads, plus logo work and promotions for multiple brands under the GameStop umbrella. Collaborated with vendors including Microsoft, Sony, Nintendo, Pokemon, Activision, Ubisoft, EA, Bethesda, Warner Brothers, Rockstar, GearBox and more. Created wrap designs for company-sponsored NASCAR vehicles. Managed experiential design for trade shows, expos and conferences.
Senior Art Director at Uproar!
May 1, 2008 - August 1, 2011
Managed and created logos, print and POP for Hasbro brands (Star Wars, Transformers, GI Joe, Harry Potter, Monopoly) and other youth entertainment properties; designed web campaigns, including banner ads, animation, and full web pages. Created dynamic animated presentation decks in Keynote for client pitches. Collaborated closely with print and broadcast teams and directed off-site photoshoots.

Education

Graphic Design/Illustration at The Art Institute of Dallas, TX
January 1, 2004 - January 1, 2004
Associate of Applied Arts (Graphic Design/Illustration) at The Art Institute of Dallas, TX
January 1, 2004 - December 31, 2004
Associate of Applied Arts in Graphic Design/Illustration at The Art Institute of Dallas, TX
January 11, 2030 - January 1, 2004

Qualifications

Associate of Applied Arts in Graphic Design/Illustration
January 11, 2030 - January 1, 2004
Associate of Applied Arts in Graphic Design/Illustration
January 11, 2030 - January 1, 2004
P.A.C. Member Program Advisory Committee
January 11, 2030 - April 24, 2026
Outstanding Portfolio Award (Best Advertising Design, Best Booklet, Best Logo, Best Packaging)
January 11, 2030 - April 24, 2026
P.A.C. Member Program Advisory Committee
January 11, 2030 - May 18, 2026

Industry Experience

Retail, Gaming, Media & Entertainment, Consumer Goods, Other, Professional Services