Award-winning graphic artist and pop culture specialist with over 18 years of experience in apparel, branding, food/alcohol, gaming, and youth marketing. My passion for art and design has fueled my journey across various creative fields, allowing me to develop a diverse skill-set and a rich portfolio. My specialties include creating on-trend apparel designs, original illustrations, product/surface design, logo/branding and managing creative projects for top retail brands and entertainment properties. Throughout my career, I have worked extensively with major licenses spanning anime, movies, video games, comics, and music across leading companies. I have a strong understanding of retailer demographics, consumer trends, and pop culture which I incorporate into innovative designs. I enjoy mentoring new talent and collaborating closely with clients and vendors to deliver remarkable creative solutions.

Holly Truong

Award-winning graphic artist and pop culture specialist with over 18 years of experience in apparel, branding, food/alcohol, gaming, and youth marketing. My passion for art and design has fueled my journey across various creative fields, allowing me to develop a diverse skill-set and a rich portfolio. My specialties include creating on-trend apparel designs, original illustrations, product/surface design, logo/branding and managing creative projects for top retail brands and entertainment properties. Throughout my career, I have worked extensively with major licenses spanning anime, movies, video games, comics, and music across leading companies. I have a strong understanding of retailer demographics, consumer trends, and pop culture which I incorporate into innovative designs. I enjoy mentoring new talent and collaborating closely with clients and vendors to deliver remarkable creative solutions.

Available to hire

Award-winning graphic artist and pop culture specialist with over 18 years of experience in apparel, branding, food/alcohol, gaming, and youth marketing. My passion for art and design has fueled my journey across various creative fields, allowing me to develop a diverse skill-set and a rich portfolio. My specialties include creating on-trend apparel designs, original illustrations, product/surface design, logo/branding and managing creative projects for top retail brands and entertainment properties.

Throughout my career, I have worked extensively with major licenses spanning anime, movies, video games, comics, and music across leading companies. I have a strong understanding of retailer demographics, consumer trends, and pop culture which I incorporate into innovative designs. I enjoy mentoring new talent and collaborating closely with clients and vendors to deliver remarkable creative solutions.

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Work Experience

Senior Apparel Designer at Bioworld Merchandising
August 1, 2023 - August 25, 2025
Created and managed on-trend men’s and juniors’ sleep/lounge apparel for major retailers. Designed apparel for over 150+ licenses including anime, movies, video games, comic books, horror titles, consumer brands, and music. Developed original apparel silhouettes and textile patterns within tight cost structures while understanding retailer demographics and consumer trends. Researched competitor and global markets for present and future trends. Trained and managed new employees. Key clients included Hot Topic, Box Lunch, Spencers, Urban Outfitters, Old Navy, GameStop, Target, JCPenney, Walmart, Macy's, Amazon, and more.
Senior Graphic Designer at GameStop Corporate
October 1, 2015 - August 25, 2025
Designed in-store signage, POP, flyers, weekly and seasonal ads, logos, and promotions for brands under the GameStop umbrella. Collaborated with vendors from Microsoft, Sony, Nintendo, Pokemon, Activision, Ubisoft, EA, Bethesda, Warner Brothers, Rockstar, GearBox and others. Created wrap designs for company-sponsored NASCAR vehicles. Managed experiential design for trade shows, expos, and conferences. Clients included GameStop, Buy My Tronics, Aio Wireless/Cricket, Spring Mobile, Simply Mac.
Senior Art Director at Uproar!
August 1, 2011 - August 25, 2025
Managed and created logos, print and POP for iconic youth entertainment brands including Star Wars, Transformers, GI Joe, Harry Potter, Monopoly and other Hasbro game titles. Designed numerous web campaigns including banners, animation, and full web pages. Created dynamic animated presentation decks for client pitches. Collaborated with creative teams for print and broadcast. Directed off-site photoshoots. Clients included Hasbro, EA, Dr. Pepper/Snapple, Marvel, Topps, Discovery Kids, Blockbuster, Community Coffee, Borden, Taco Bueno.

Education

Graphic Design/Illustration at The Art Institute of Dallas, TX
January 1, 2004 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Gaming, Media & Entertainment, Consumer Goods, Other