Available to hire
I am a results- and data-driven growth and brand marketer with a career-long record of developing creative digital marketing campaigns that drive revenue for leading organizations.
I excel at uniting sales and marketing to win in competitive markets, building scalable programs—from ABM and email nurture to paid search and social—that increase brand awareness, drive lead generation, and accelerate top-line growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Work Experience
Director of Growth Marketing at CuraLinc Healthcare
December 1, 2024 - PresentLead marketing strategy with the CMO/CGO to accelerate revenue, establish KPIs/OKRs, and oversee ABM, email, paid search, social, website, and thought leadership. Manage vendor relationships (HubSpot, Oktopost, ZoomInfo, Vidyard, LinkedIn Sales Navigator) and the marketing/ sales tech stack. Lead a small SDR team, created a scalable outreach program, and implemented the first growth marketing and sales reporting system.
Director of Growth Marketing at Marquee Health
October 1, 2023 - PresentDirected growth marketing strategy to raise brand awareness and customer acquisition; refreshed brand positioning; expanded content and email programs; launched a monthly prospect newsletter and led a team of marketers.
Director of Marketing at Jellyvision
January 1, 2023 - PresentManaged events marketing, created the company’s first events strategy across 30+ conferences, and built an events program with multi-channel tactics. Led generation of 500+ SQLs and reduced CPL by 25%, establishing an events reporting system and KPIs to measure success.
Senior Director of Marketing at Picwell
May 1, 2020 - January 1, 2023Led company-wide marketing initiatives, developed multichannel content and social plans, generated 6,000+ MQLs in the first cycle, and contributed to marketing-attributed revenue of 54% of new business. Managed budget and a small team, collaborating with sales and product.
Director of Marketing at ORS Partners
February 1, 2019 - March 1, 2020Oversee internal, external, and client marketing; launched integrated campaigns across social, SEO/SEM/PPC; redesigned website and content strategy; produced 30+ HR-focused blogs and strengthened inbound lead generation.
Senior Digital Marketing Manager at Recovery Centers of America
June 1, 2018 - February 1, 2019Created paid search copy that boosted CTR by 96% in 3 weeks, launched native advertising to double traffic in the first week, and implemented geotargeting to increase online visibility within a $250k monthly budget.
Director of Digital Marketing at InsightPRM
May 1, 2017 - June 1, 2018Implemented multichannel marketing including social, email, webinars, PPC/SEO; improved sales scripts and templates; launched PPC/LinkedIn ads; increased website visits (160% in 3 weeks) and blog readership (200%).
Digital Marketing Manager / Events and Sponsorship Manager at Linode
June 1, 2014 - May 1, 2017Pioneered the first event marketing plan, expanded events from 12 to 40+ annually, boosted event ROI by 75%, and improved email metrics through A/B testing; managed a mid-size events budget and led two direct reports.
Field Marketing Manager at Resource Residential
November 1, 2012 - June 1, 2014Directed marketing for 12 multifamily communities with $100M+ in assets; developed integrated plans across social, online, print, media, and events to drive occupancy and asset value.
Director of Digital Marketing at PRG Real Estate
March 1, 2011 - November 1, 2012Led daily marketing activities, launched integrated campaigns, oversaw website redesign, and improved inbound lead generation; delivered multiple RFPs and collaborated with design to reduce bounce and increase traffic.
Brand Manager at Green Books N Binders
February 1, 2010 - January 1, 2011Brand management and campaign development; supported RFPs and website launches; drove marketing initiatives to improve visibility.
Marketing Manager / Events and Tradeshow Manager at Smarter Agent
June 1, 2008 - February 1, 2010Managed marketing activities and events; enhanced event ROI and lead generation; supported sales enablement and trade show activities.
Marketing Coordinator at G.W. Lippincott's Supply
May 1, 2004 - June 1, 2008Assisted with marketing campaigns, events, and sales support; contributed to communications and promotional activities.
Event and Trade Show Salesperson (Seasonal) at ETA Worldwide
April 1, 2004 - July 1, 2004Supported events and trade shows; assisted with on-site activations and lead capture.
Education
Master of Business Administration (MBA) in Marketing Management at Temple University, Fox School of Business
January 11, 2030 - February 1, 2026Bachelor of Business Administration (BBA) in Marketing at Temple University, Fox School of Business
January 11, 2030 - February 1, 2026Qualifications
National Council for Mental Wellbeing: Adult Mental Health First Aid USA
April 1, 2025 - February 1, 2026HubSpot Academy: HubSpot Inbound Marketing
October 1, 2025 - February 1, 2026ZoomInfo: ZoomInfo Marketing
October 1, 2025 - February 1, 2026Emergency Care and Safety Institute: Adult CPR/AED
December 1, 2025 - February 1, 2026Industry Experience
Healthcare, Software & Internet, Professional Services, Media & Entertainment, Education, Retail, Real Estate & Construction
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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