I am a multi-disciplinary artist living out of Atlanta, GA, USA, specializing in both traditional and digital design and often merging the two. I have worked with a number of companies on their marketing, outreach and social media presence, offering my unique creative experience to facilitate ‘out of the box’ approaches for engaging with audiences. I have a BA in Interaction Design (UI/UX) as well as a long history of Illustration, Graphic Design work, and Photography-- and on occasion, producing video content as well. ---------------------------------- I have worked on the development of a website that reflected a real art exhibition surrounding art as a means to process trauma for people who have been affected by the United States prison system. I managed a team of 19 and was the lead for designing the graphics and UI related content. Supported a nonprofit organization dedicated to using yoga for trauma processing in underserved areas of Chicago by bringing instructors to the Chicago Public School system. In this role, I created all the graphic and marketing materials as well as maintained brand guidelines while developing and implementing efficient processes and procedures to optimize organizational performance and effectiveness. Established Visual Branding and created branding materials such as logos, business cards, letterheads, and style guides, and designed website graphics, social media channels, and email marketing campaigns for a company designed to bring foot traffic to local businesses by gamifying the experience of exploring your local neighborhood, incentivized by a weekly cash prize. I was also point for producing print materials, including brochures, flyers, posters, and promotional materials, when necessary. ------------------------------------- Personal projects include: -Illustrating a series of informative and artistic self-published Zines. -Creating artistic flash cards for English speakers learning Korean. -Designing major arcana tarot cards in my own artistic style with tradition pen and ink and digitizing them.

Sarah McDonald

I am a multi-disciplinary artist living out of Atlanta, GA, USA, specializing in both traditional and digital design and often merging the two. I have worked with a number of companies on their marketing, outreach and social media presence, offering my unique creative experience to facilitate ‘out of the box’ approaches for engaging with audiences. I have a BA in Interaction Design (UI/UX) as well as a long history of Illustration, Graphic Design work, and Photography-- and on occasion, producing video content as well. ---------------------------------- I have worked on the development of a website that reflected a real art exhibition surrounding art as a means to process trauma for people who have been affected by the United States prison system. I managed a team of 19 and was the lead for designing the graphics and UI related content. Supported a nonprofit organization dedicated to using yoga for trauma processing in underserved areas of Chicago by bringing instructors to the Chicago Public School system. In this role, I created all the graphic and marketing materials as well as maintained brand guidelines while developing and implementing efficient processes and procedures to optimize organizational performance and effectiveness. Established Visual Branding and created branding materials such as logos, business cards, letterheads, and style guides, and designed website graphics, social media channels, and email marketing campaigns for a company designed to bring foot traffic to local businesses by gamifying the experience of exploring your local neighborhood, incentivized by a weekly cash prize. I was also point for producing print materials, including brochures, flyers, posters, and promotional materials, when necessary. ------------------------------------- Personal projects include: -Illustrating a series of informative and artistic self-published Zines. -Creating artistic flash cards for English speakers learning Korean. -Designing major arcana tarot cards in my own artistic style with tradition pen and ink and digitizing them.

Available to hire

I am a multi-disciplinary artist living out of Atlanta, GA, USA, specializing in both traditional and digital design and often merging the two.

I have worked with a number of companies on their marketing, outreach and social media presence, offering my unique creative experience to facilitate ‘out of the box’ approaches for engaging with audiences.

I have a BA in Interaction Design (UI/UX) as well as a long history of Illustration, Graphic Design work, and Photography-- and on occasion, producing video content as well.


I have worked on the development of a website that reflected a real art exhibition surrounding art as a means to process trauma for people who have been affected by the United States prison system. I managed a team of 19 and was the lead for designing the graphics and UI related content.

Supported a nonprofit organization dedicated to using yoga for trauma processing in underserved areas of Chicago by bringing instructors to the Chicago Public School system. In this role, I created all the graphic and marketing materials as well as maintained brand guidelines while developing and implementing efficient processes and procedures to optimize organizational performance and effectiveness.

Established Visual Branding and created branding materials such as logos, business cards, letterheads, and style guides, and designed website graphics, social media channels, and email marketing campaigns for a company designed to bring foot traffic to local businesses by gamifying the experience of exploring your local neighborhood, incentivized by a weekly cash prize. I was also point for producing print materials, including brochures, flyers, posters, and promotional materials, when necessary.


Personal projects include:
-Illustrating a series of informative and artistic self-published Zines.
-Creating artistic flash cards for English speakers learning Korean.
-Designing major arcana tarot cards in my own artistic style with tradition pen and ink and digitizing them.

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Language

English
Fluent

Work Experience

Graphic Designer at Freelance
August 1, 2017 - Present
Designed various elements such as logos, websites, social media graphics, album covers, stickers, posters, and more. Collaborated with clients to understand goals, vision, and expectations while setting milestones. Self-published zines to share personal perspective and showcase illustration skills, engaging in creative experimentation and connecting with a wider audience.
Fashion Photographer at Freelance
August 1, 2016 - Present
Worked with models from agencies including Wilhelmina, Ford, One Management, and Select Model Management to create visually impactful images for editorials, campaigns, and look-books. Directed and collaborated with models, stylists, makeup artists, and creative professionals. Used advanced post-processing software like Adobe Photoshop and Lightroom for retouching and enhancing images.
Web Designer at Grey Matter Partners
December 31, 2023 - August 5, 2025
Created and maintained the company website using Wix. Documented design decisions, materials, and project progress to communicate clearly with the client. Conducted research into industry trends, competitors, and design best practices to develop detailed design plans including sketches and digital renderings. Collaborated with clients to define direction and visual language.
Graphic Designer at Social Change Technologies
January 31, 2024 - August 5, 2025
Utilized Adobe Creative Suite including Illustrator, Photoshop, and InDesign to produce print and digital marketing materials such as brochures, flyers, posters, and promotional content under tight deadlines. Maintained visual branding, developing and ensuring a cohesive visual identity across all platforms by managing design elements, color schemes, and typography.
Graphic Designer at WOKE Chicago, NPO
August 31, 2021 - August 5, 2025
Created graphic marketing materials and maintained brand guidelines while developing and executing strategic initiatives to achieve organizational goals and drive growth. Implemented efficient processes to optimize marketing performance and effectiveness. Maintained relationships with donors, partners, and community stakeholders to foster collaboration and support for the organization’s mission.

Education

B.A. in UI/UX Interaction Design at Columbia College Chicago
August 1, 2017 - May 1, 2020
4.0

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Retail, Education, Travel & Hospitality
    uniE621 English Speaking Language Learning Flashcards for Korean
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    uniE621 Informative Zine : "Fem in a Black Leather Jacket"
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