I am a multi-disciplinary artist living out of Atlanta, GA, USA, specializing in both traditional and digital design and often merging the two. I have worked with a number of companies on their marketing, outreach and social media presence, offering my unique creative experience to facilitate ‘out of the box’ approaches for engaging with audiences. I have a BA in Interaction Design (UI/UX) as well as a long history of Illustration, Graphic Design work, and Photography-- and on occasion, producing video content as well.

Sarah McDonald

I am a multi-disciplinary artist living out of Atlanta, GA, USA, specializing in both traditional and digital design and often merging the two. I have worked with a number of companies on their marketing, outreach and social media presence, offering my unique creative experience to facilitate ‘out of the box’ approaches for engaging with audiences. I have a BA in Interaction Design (UI/UX) as well as a long history of Illustration, Graphic Design work, and Photography-- and on occasion, producing video content as well.

Available to hire

I am a multi-disciplinary artist living out of Atlanta, GA, USA, specializing in both traditional and digital design and often merging the two.

I have worked with a number of companies on their marketing, outreach and social media presence, offering my unique creative experience to facilitate ‘out of the box’ approaches for engaging with audiences.

I have a BA in Interaction Design (UI/UX) as well as a long history of Illustration, Graphic Design work, and Photography-- and on occasion, producing video content as well.

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Language

English
Fluent

Work Experience

Graphic Designer at Freelance
August 1, 2017 - Present
Designed various elements such as logos, websites, social media graphics, album covers, stickers, posters, and more. Collaborated with clients to understand goals, vision, and expectations while setting milestones. Self-published zines to share personal perspective and showcase illustration skills, engaging in creative experimentation and connecting with a wider audience.
Fashion Photographer at Freelance
August 1, 2016 - Present
Worked with models from agencies including Wilhelmina, Ford, One Management, and Select Model Management to create visually impactful images for editorials, campaigns, and look-books. Directed and collaborated with models, stylists, makeup artists, and creative professionals. Used advanced post-processing software like Adobe Photoshop and Lightroom for retouching and enhancing images.
Web Designer at Grey Matter Partners
December 31, 2023 - August 5, 2025
Created and maintained the company website using Wix. Documented design decisions, materials, and project progress to communicate clearly with the client. Conducted research into industry trends, competitors, and design best practices to develop detailed design plans including sketches and digital renderings. Collaborated with clients to define direction and visual language.
Shopper at Whole Foods Market
May 1, 2023 - August 1, 2023
Responsible for selecting and packing groceries for customer orders placed through online platforms. Ensure efficiency while following store policies and food safety standards. Worked in a fast-paced environment, packing items based on customer preferences and preparing orders for pickup or delivery.
Bridal Stylist at BHLDN
August 1, 2021 - January 1, 2022
Provided personalized, high-end styling services to brides and bridal parties, ensuring a memorable shopping experience. Assisted clients in selecting wedding dresses and accessories, while offering expert advice on fit, alterations, and styling. Maintained brand aesthetic through visual merchandising and store organization.
Graphic Designer at WOKE Chicago
September 1, 2020 - August 1, 2021
Created graphic marketing materials and maintained brand guidelines while developing and executing strategic initiatives to achieve organizational goals. Implemented efficient processes to optimize marketing performance and effectiveness while maintaining relationships with donors, partners, and community stakeholders to foster collaboration and support for the organization’s mission.
Graphic Designer at Social Change Technologies
January 1, 2021 - December 31, 2023
Produced print and digital materials using the Adobe Creative Suite; crafted visuals for brochures, flyers, posters, and social media; maintained cohesive branding across channels and supported organizational campaigns.
Interactive Guide at Sloomoo Institute
May 20, 2024 - August 20, 2024
Created an engaging experience for a high-volume audience at the interactive slime museum; assisted visitors with hands-on activities, guided through exhibits, and ensured a clean, safe environment; maintained customer service and supported store operations.

Education

B.A. in UI/UX Interaction Design at Columbia College Chicago
August 1, 2017 - May 1, 2020
4.0

Qualifications

Google Foundations of User Experience (UX) Design Certification
February 23, 2026 - March 2, 2023

Industry Experience

Media & Entertainment, Non-Profit Organization, Retail, Education, Professional Services, Software & Internet
    uniE621 English Speaking Language Learning Flashcards for Korean
    In an effort to engage with learning the Korean language, I began creating flashcards digitally to help with word association and language absorption. graphicdesigner illustrator
    uniE621 Informative Zine : "Fem in a Black Leather Jacket"
    This is a zine I made during Pride month that goes into detail about my own relationship with punk music as a queer person and how punk has its roots in queer culture. I have created a series of zines, but this is the one I am most proud of. I have also created promotional zines for corporate businesses, but I am not able to feature those here. illustrator designer
    uniE621 Sustainability Badger Mobile App
    This app was spawned out of a desire to help college age students practice more sustainable behavior. The idea of The Sustainability Badger came to exist after a few collaboration sessions with a design team, ultimately deciding to gamify the distribution of sustainable information by turning the app into a scavenger hunt. The gamification was increased by not only implementing a scavenger hunt, but also rewarding unique badges for each of the stickers that is scanned by a person logo graphicdesigner branding illustrator designer
    uniE621 Grey Matter Partners Website Redesign
    Grey Matter Partners hired me to re-evaluate their website architecture and to design a new website for them based on my findings. They were specific about wanting one long scrolling website, with a blog and another page for their interview series, "Inside Leadership." I evaluated the necessary information and created the website you see to the right, based on their requirements. photo logo graphicdesigner branding webdesigner
    uniE621 World of Cryptids Leaflet
    This informative leaflet serves as a guide to "Cryptids" and showcases a selection of different kinds of legendary creatures throughout the world of folk-lore, organized in a table by type and habitat. logo graphicdesigner illustrator designer
    uniE621 A.M. Cassandre Tribute Poster
    AM Cassandre had a huge influence over design and typography, famous for his work with Harper's Bazaar and his travel poster designs. I wanted to capture his style in a poster that is more informative of who he was and his work, rather than a poster that advertised the kinds of things he worked on. graphicdesigner
    uniE621 Harbor Mobile School Design Guide
    This converted school bus will act as a safe space and temporary summer school for underprivileged children in low income, urban neighborhoods in the Chicago Metropolitan Area, providing a place to learn and explore the world, hence the name “Harbor,” which is synonymous with coming to safety. logo graphicdesigner branding
    uniE621 Marketing Collateral for Social Change Technologies, Inc.
    In charge of Visual Branding, developing and maintaining a cohesive visual identity for Social Change Inc., ensuring consistency in design elements, color schemes, and typography across all platforms. logo graphicdesigner illustrator branding webdesigner designer