Creative and highly organised multi-product designer with 15+ years of experience across licensed products and high-street fashion. Proven track record delivering trend-driven, commercially successful ranges across apparel, stationery and accessories, from concept through to production. Known for efficient workflow, strong technical knowledge, and adaptable design solutions across multiple product categories. Experienced working within brand guidelines, fast-paced retail environments and cross-functional teams, collaborating with buyers, factories and print partners to deliver ready-to-produce artwork.

Smitha Takac

Creative and highly organised multi-product designer with 15+ years of experience across licensed products and high-street fashion. Proven track record delivering trend-driven, commercially successful ranges across apparel, stationery and accessories, from concept through to production. Known for efficient workflow, strong technical knowledge, and adaptable design solutions across multiple product categories. Experienced working within brand guidelines, fast-paced retail environments and cross-functional teams, collaborating with buyers, factories and print partners to deliver ready-to-produce artwork.

Available to hire

Creative and highly organised multi-product designer with 15+ years of experience across licensed products and high-street fashion. Proven track record delivering trend-driven, commercially successful ranges across apparel, stationery and accessories, from concept through to production.

Known for efficient workflow, strong technical knowledge, and adaptable design solutions across multiple product categories. Experienced working within brand guidelines, fast-paced retail environments and cross-functional teams, collaborating with buyers, factories and print partners to deliver ready-to-produce artwork.

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Work Experience

Freelance Licensed Product Designer at Pyramid International
January 1, 2025 - Present
Developed licensed character product ranges across multiple categories. Designed keychains, badges, wiro notebooks, wall art, and location tags, delivering concepts and final artwork aligned with brand guidelines.
Freelance Multi-Product Designer (Licensed, Apparel, Stationery & Accessories) at Soulsara Ltd
January 1, 2020 - Present
Leads a freelance design agency providing end-to-end creative services for apparel, licensed stationery and accessories. Oversees client strategy, concept development and execution, ensuring designs align with brand identity, licensing requirements and market trends. Manages client relationships, creative direction and project delivery from brief through production-ready artwork. Works across briefs to artwork with a commercial, cost-conscious approach. Clients include Pyramid International and Danilo Promotions.
Freelance Multi Product Designer (Agency Lead) at Soulsara Ltd
January 1, 2020 - Present
Leads a freelance design agency providing end-to-end creative services for apparel, licensed stationery, and accessories markets. Oversees client strategy, concept development, and execution from brief through production-ready artwork, ensuring designs align with brand identity, licensing requirements, and market trends. Manages client relationships and delivers commercially focused ranges across multiple product categories.
Freelance Multi-Product Designer (Freelance design agency lead) at Soulsara Ltd
January 1, 2020 - Present
Leads end-to-end creative services for apparel, licensed stationery and accessories clients, managing client strategy, concept development and delivery from brief through to production-ready artwork. Ensures designs align with brand identity, licensing requirements and market trends. Handles client relationships, creative direction and project delivery; supports technically sound artwork for manufacturing with cost-conscious, commercial design decisions.
Freelance Licensed Product Designer at Danilo Promotions Ltd
January 1, 2020 - Present
Trend research and product development for licensed ranges. Designed calendars, diaries, and greeting cards for major licensors including Disney and Warner Bros. Produced concepts through to final production artwork. Attended client presentations and product development meetings. Liaised with licensors for approvals and submissions.
Ladies Sleepwear Designer at Debenhams
August 1, 2019 - November 1, 2019
Designed and developed ranges for in-house sleepwear labels. Worked across jersey, woven, and fleece products. Conducted market research and competitor shopping. Attended fit sessions and sourcing meetings. Collaborated with buying, merchandising, and print teams.
Ladies & Children’swear Designer at Sommerbond, London
January 1, 2016 - January 1, 2019
Designed licensed and non-licensed ranges for major high-street retailers and managed product accounts. Produced trend reports and prints, built full product ranges, and created detailed technical packs and specifications. Presented concepts and ranges directly to clients and worked across teams to deliver production-ready assets.
Ladies & Childrenswear Designer at Sommerbond, London
January 1, 2016 - January 1, 2019
Designed licensed and non-licensed ranges for major high-street retailers. Managed product accounts. Produced trend reports, prints, and full product ranges. Created detailed technical packs and specifications. Presented concepts and ranges directly to clients.
Multi-Product Designer at Award Apparel, London
January 1, 2014 - December 31, 2016
Managed licensed and non-licensed product accounts and developed prints and ranges to meet target price points. Liaised daily with factories on samples and materials, created technical packs, and approved production samples. Attended fit sessions and overseas factory visits to ensure product quality and adherence to specifications.
Multi-Product Designer at Award Apparel
January 1, 2014 - January 1, 2016
Managed licensed and non-licensed product accounts and developed prints/ranges to meet target price points. Liaised daily with factories on samples and materials, created technical packs and approved production samples, and attended fit sessions and overseas factory visits to support smooth production outcomes.
Multi - Product Designer at Award Apparel, London
January 1, 2014 - January 1, 2016
Managed licensed and non-licensed product accounts. Developed prints and ranges to meet target price points. Liaised daily with factories on samples and materials. Created technical packs and approved production samples. Attended fit sessions and overseas factory visits.
Multi-Product Designer at Yik Yue, Watford
January 1, 2011 - December 31, 2014
Designed jersey and woven garments across multiple categories. Created packaging artwork and care labels, developed all-over and placement prints for production, and presented ranges to clients while attending trade shows. Coordinated with Hong Kong factories on technical artwork to support production-ready delivery.
Multi-Product Designer at Yik Yue
January 1, 2011 - January 1, 2014
Designed jersey and woven garments across multiple categories. Created packaging artwork and care labels, and developed all-over and placement prints for production. Presented ranges at trade shows and coordinated technical artwork with Hong Kong factories for manufacturing readiness.
Multi - Product Designer at Yik Yue, Watford
January 1, 2011 - January 1, 2014
Designed jersey and woven garments across multiple categories. Created packaging artwork and care labels. Developed all-over and placement prints for production. Presented ranges to clients and attended trade shows. Coordinated with Hong Kong factories on technical artwork.
Design Assistant & Studio Manager at Fash Addict, London
January 1, 2010 - January 1, 2011
Assisted creative director with design and trend research. Prepared tech packs and sampling documentation. Managed studio operations and sampling room. Supported fittings, sourcing, and quality control.

Education

MA Fashion Design at University of Southampton – Winchester School of Art
January 1, 2009 - January 1, 2010
MA Fashion Design (postgraduate degree) at University of Southampton – Winchester School of Art
January 1, 2009 - January 1, 2010
MA Fashion Design (2:1 postgraduate degree) at University of Southampton – Winchester School of Art
January 1, 2009 - January 1, 2010
MA Fashion Design (2:1) at University of Southampton – Winchester School of Art
January 1, 2009 - January 1, 2010
MA Fashion Design (2:1) at University of Southampton – Winchester School of Art
January 1, 2009 - January 1, 2010

Qualifications

2:1 postgraduate degree
January 1, 2010 - July 15, 2026

Industry Experience

Retail, Manufacturing, Media & Entertainment, Consumer Goods, Education, Professional Services