Available to hire
Hi, I’m Smitha Takac, a creative and highly organised multi-product designer with over 15 years’ experience across high-street fashion and licensed products.
I have a proven track record delivering trend-driven, commercially successful ranges across apparel, stationery and accessories. I’m experienced in working within brand guidelines, fast-paced retail environments, and cross-functional teams, from initial concept through to production. I’m known for efficient workflow, strong technical knowledge, and adaptable design solutions across multiple product categories.
Experience Level
Work Experience
Freelance Licensed Product Designer at Danilo Promotions Ltd
January 1, 2020 - PresentTrend research and product development for licensed ranges. Designed calendars, diaries, and greeting cards for major licensors including Disney and Warner Bros. Produced concepts through to final production artwork. Attended client presentations and product development meetings. Liaised with licensors for approvals and submissions.
Ladies Sleepwear Designer at Debenhams
August 1, 2019 - November 1, 2019Designed and developed ranges for in-house sleepwear labels. Worked across jersey, woven, and fleece products. Conducted market research and competitor shopping. Attended fit sessions and sourcing meetings. Collaborated with buying, merchandising, and print teams.
Ladies & Childrenswear Designer at Sommerbond, London
January 1, 2016 - January 1, 2019Designed licensed and non-licensed ranges for major high-street retailers. Managed product accounts. Produced trend reports, prints, and full product ranges. Created detailed technical packs and specifications. Presented concepts and ranges directly to clients.
Multi - Product Designer at Award Apparel, London
January 1, 2014 - January 1, 2016Managed licensed and non-licensed product accounts. Developed prints and ranges to meet target price points. Liaised daily with factories on samples and materials. Created technical packs and approved production samples. Attended fit sessions and overseas factory visits.
Multi - Product Designer at Yik Yue, Watford
January 1, 2011 - January 1, 2014Designed jersey and woven garments across multiple categories. Created packaging artwork and care labels. Developed all-over and placement prints for production. Presented ranges to clients and attended trade shows. Coordinated with Hong Kong factories on technical artwork.
Design Assistant & Studio Manager at Fash Addict, London
January 1, 2010 - January 1, 2011Assisted creative director with design and trend research. Prepared tech packs and sampling documentation. Managed studio operations and sampling room. Supported fittings, sourcing, and quality control.
Education
MA Fashion Design at University of Southampton – Winchester School of Art
January 1, 2009 - January 1, 2010Qualifications
Industry Experience
Retail, Manufacturing, Media & Entertainment, Consumer Goods
Experience Level
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