Sarah Moxham

Available to hire

Language

English
Fluent

Work Experience

Senior Copywriter at URBN
August 31, 2024 - October 13, 2025
Craft brand-voice and copy for URBN brands across campaigns, product, and digital channels; collaborate with design and marketing teams to ensure consistency and impact.
Senior Copywriter at Brooks Running
September 27, 2021 - August 5, 2024
Develop brand storytelling and product copy; support multi-channel campaigns; partner with design and creative teams to maintain brand voice.
Brand Copywriter at Jean Fait Design
July 31, 2022 - Present
Create brand copy and messaging for design client work; collaborate with designers and clients to ensure cohesive voice across projects.
Senior Strategist, Copy at Athena Global Advisors
December 10, 2024 - Present
Own copy and creative strategy development for in-house brand socials, resulting in +375% engagement growth YoY.
Brand Copywriter at Brooks Running
September 1, 2023 - October 18, 2025
Developed educational B2B marketing materials leveraging SME product knowledge and technical writing skills; collaborated with multi-department stakeholders and outside agency creatives to create global campaign assets for video, social, web, and print media.
Social Media Manager at Philadelphia Runner Track Club
September 1, 2025 - October 18, 2025
Own brand and asset design for social and email channels; facilitate virtual and in-person brand activations through local influencer engagement and sponsor-hosted events.
Senior Copywriter at URBN
August 1, 2024 - October 18, 2025
Led end-to-end creative development, including research, strategy and concept development to deliver on-brand content across multiple social media platforms. Developed and wrote copy for product descriptions, website content, social media posts, and email campaigns. Collaborated with the design team to create cohesive marketing campaigns from concept development through final execution.
Freelance Graphic Designer at Jean Fait Design
August 1, 2024 - Present
Operate a self-run design studio serving small businesses throughout the Philadelphia area. Deliver a range of custom design solutions across print and digital media, including logos, marketing materials, and web assets. Manage all aspects of client work, including creative direction, project timelines, and communication.
Senior Strategist, Copy at Athena Global Advisors
December 1, 2024 - Present
Created copy for clients ranging from telecommunications, healthcare, professional sports, and automotive sectors. Owned social media strategy, copy, and design for the Athena brand; developed brand guidelines and identity for Athena and clients, demonstrating command of messaging hierarchy, design systems, and creative strategy.

Education

Bachelor of Arts at Villanova University
January 1, 2015 - January 1, 2019
Graphic Design at Pratt Institute
January 1, 2023 - October 13, 2025

Qualifications

Certificate in Classical Studies
December 2, 2024 - October 13, 2025
Branding: Business and Design (Pratt Institute)
January 1, 2023 - October 18, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other, Education
    uniE608 Subaru of America National Business Conference 2025
    This is part of a larger collection of agency-based work I've done for Subaru. For their National Business Conference, I wrote copy for signage, wayfinding, and touchpoints for Subaru employees who attended. The key here was to integrate the Boston location of the event throughout each activation. copywriting wayfinding eventactivation…
    paper Brooks Running - Rebrand

    Brooks initiated their brand refresh in 2021. I was part of the creative sprint team that defined the new brand identity, tagline, personality, and expression. We landed on “Let’s Run There”, a break from Brooks’ historic “Run Happy”, adding some much needed edge to the brand.

    paper Brooks Running - Believe the Hype

    Created a campaign to refresh the elite, performance arm of the Brooks brand that tells the story of the innovation and athlete-lead testing that went into developing Brooks new race shoe lineup — the Hyperion Elite.

    Wrote script and storyboarded promotional video and wrote copy for social posts and even activations associated with the campaign.

    Fun fact: thought of this campaign title and tagline in an Uber to the airport at 4:30am. Texted my creative director obscenely early in the morning to share. Definitely worth waking him up.


    paper Philadelphia Runner Track Club - Social Media Manager

    Responsible for creative development, posting, community management and interaction for the Philadelphia Runner Track Club Instagram page for the past 3 years. Have used their social channels to leverage sponsorships with brands like Asics, Diadora, and On Running.