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Hi, I’m Smrithi Subramanian, a visual and brand designer focused on creating cohesive brand identities and engaging visual systems. I have a Bachelors in Design degree from IIT Guwahati, and have since worked with global brands (SLB) and startups (Hempverse, Pazcare, and WayWiz), in shaping and maintaining their visual identities, graphics, and illustration systems. I enjoy translating ideas into practical design language—colors, typography, imagery, and illustrations—that teams can use even if they don’t have a dedicated designer. I love collaborating with founders to sharpen brand voice and storytelling, and I’m especially drawn to sustainable visual systems that scale across digital and print. When I’m not crafting brand assets, I explore motion graphics and character illustration to add personality and clarity to complex ideas.…Hi, I’m Smrithi Subramanian, a visual and brand designer focused on creating cohesive brand identities and engaging visual systems. I have a Bachelors in Design degree from IIT Guwahati, and have since worked with global brands (SLB) and startups (Hempverse, Pazcare, and WayWiz), in shaping and maintaining their visual identities, graphics, and illustration systems. I enjoy translating ideas into practical design language—colors, typography, imagery, and illustrations—that teams can use even if they don’t have a dedicated designer. I love collaborating with founders to sharpen brand voice and storytelling, and I’m especially drawn to sustainable visual systems that scale across digital and print. When I’m not crafting brand assets, I explore motion graphics and character illustration to add personality and clarity to complex ideas.

Smrithi Subramanian

Brand Designer, Graphic Designer, Illustrator, +3

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Hi, I’m Smrithi Subramanian, a visual and brand designer focused on creating cohesive brand identities and engaging visual systems. I have a Bachelors in Design degree from IIT Guwahati, and have since worked with global brands (SLB) and startups (Hempverse, Pazcare, and WayWiz), in shaping and maintaining their visual identities, graphics, and illustration systems. I enjoy translating ideas into practical design language—colors, typography, imagery, and illustrations—that teams can use even if they don’t have a dedicated designer. I love collaborating with founders to sharpen brand voice and storytelling, and I’m especially drawn to sustainable visual systems that scale across digital and print. When I’m not crafting brand assets, I explore motion graphics and character illustration to add personality and clarity to complex ideas.…Hi, I’m Smrithi Subramanian, a visual and brand designer focused on creating cohesive brand identities and engaging visual systems. I have a Bachelors in Design degree from IIT Guwahati, and have since worked with global brands (SLB) and startups (Hempverse, Pazcare, and WayWiz), in shaping and maintaining their visual identities, graphics, and illustration systems. I enjoy translating ideas into practical design language—colors, typography, imagery, and illustrations—that teams can use even if they don’t have a dedicated designer. I love collaborating with founders to sharpen brand voice and storytelling, and I’m especially drawn to sustainable visual systems that scale across digital and print. When I’m not crafting brand assets, I explore motion graphics and character illustration to add personality and clarity to complex ideas.

Available to hire

Hi, I’m Smrithi Subramanian, a visual and brand designer focused on creating cohesive brand identities and engaging visual systems. I have a Bachelors in Design degree from IIT Guwahati, and have since worked with global brands (SLB) and startups (Hempverse, Pazcare, and WayWiz), in shaping and maintaining their visual identities, graphics, and illustration systems. I enjoy translating ideas into practical design language—colors, typography, imagery, and illustrations—that teams can use even if they don’t have a dedicated designer.

I love collaborating with founders to sharpen brand voice and storytelling, and I’m especially drawn to sustainable visual systems that scale across digital and print. When I’m not crafting brand assets, I explore motion graphics and character illustration to add personality and clarity to complex ideas.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Tamil

Fluent

Malayalam

Intermediate

Hindi

Intermediate

Work Experience

Strategic Brand Designer (Freelance) at Waywiz

May 1, 2025 - Present

Led end-to-end brand design from 0 to 1: conducted competitive and brand analysis in collaboration with the founder to establish and distinguish Waywiz among visa concierge startups. Created the complete visual language, including art direction, color palette, typography, imagery, and illustrations, assembled into a modular, sustainable system usable by non-designers to produce cohesive brand assets. Designed print and digital collaterals (business cards, letterheads, social media, Google Business Ads, emailers), increasing engagement and reach by 140%. Partnered with the website designer to develop multiple pages adhering to brand guidelines and visual principles, improving retention and reducing bounce rate.

Visual Designer at Pazcare

December 1, 2024 - April 1, 2025

Created and strategized branding and illustration system for the company; ideated a weekly workplace comic series for social media; designed social posts, blog covers, decks, emailers, and offline event collateral. Worked independently to edit videos and create motion graphics for YouTube and LinkedIn. Contributed to the redesign of the company website, ensuring consistency with brand guidelines to drive retention and engagement.

Technical Communications at Schlumberger India Technology Centre Ltd

January 1, 2024 - November 1, 2024

Animated a full-length promotional video for the Pune Technical Communications team to attract new projects and clients. Built the video from storyboard to animation and post-production within 10 days. Currently redesigning internal websites for the branch with a focus on accessibility, user-friendliness, and seamless access to resources for employees.

Visual Media Intern at Schlumberger India Technology Centre Ltd

July 1, 2024 - July 15, 2024

Turned over 2 full-length educational animation videos developed from scratch (scriptwriting, storyboarding, and animation) to communicate technical concepts across Schlumberger branches worldwide (15 days). Independently created videos and graphics, incorporating client feedback for a high-profile company event; used After Effects, Photoshop, and Illustrator; ensured adherence to brand guidelines and integrated brand elements into storytelling and visuals.

Branding and Marketing Design Intern at Hemp Verse Private Ltd.

July 1, 2023 - July 1, 2023

Planned and created marketing collateral for Hemp Verse for an audience of >1k, including social media posts, print materials, packaging and event assets. Conducted competitor and market analysis to sharpen the brand’s edge, presenting recommendations to founders; increased website traffic by 12% and improved user retention by 18%, contributing to increased sales. Helped form an authentic brand persona and voice with a comprehensive brand guideline booklet.

Visual Development (Semester Thesis Project) at IIT Guwahati

January 1, 2023 - May 1, 2023

Semester thesis project focused on visual development for an animated movie adaptation of Paulo Coelho’s The Alchemist. Conceptualized and visualized original characters, props, and sets, and pre-production assets.

Core Team Member at Alcheringa 2023 (Annual cultural fest of IIT Guwahati)

January 1, 2023 - December 31, 2023

Helped lead a team of executives, mentoring design assets for the fest, including social media posts, posters, campaigns, and theme. Contributed to merchandise design and festival installations.