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I am Sefer Mujić, a senior leader in marketing, CX, and data-driven transformation. I have a track record of delivering high-impact commercial strategies, building enterprise-wide insights and analytics capabilities, and elevating CX, digital, and marketing performance in complex, high-visibility environments. I thrive on leading cross-functional teams, influencing executive stakeholders, and delivering measurable uplift across revenue, margins, digital adoption, and customer satisfaction. My experience spans Marketing Leadership, Strategy & Transformation, CX/UX, Data & Insights, and Public Sector Engagement, with a strong track record in retail, consumer goods, and software-enabled services.…I am Sefer Mujić, a senior leader in marketing, CX, and data-driven transformation. I have a track record of delivering high-impact commercial strategies, building enterprise-wide insights and analytics capabilities, and elevating CX, digital, and marketing performance in complex, high-visibility environments. I thrive on leading cross-functional teams, influencing executive stakeholders, and delivering measurable uplift across revenue, margins, digital adoption, and customer satisfaction. My experience spans Marketing Leadership, Strategy & Transformation, CX/UX, Data & Insights, and Public Sector Engagement, with a strong track record in retail, consumer goods, and software-enabled services.

Sefer Mujić

Marketing Strategist, Creative Director, Brand Designer, +2

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I am Sefer Mujić, a senior leader in marketing, CX, and data-driven transformation. I have a track record of delivering high-impact commercial strategies, building enterprise-wide insights and analytics capabilities, and elevating CX, digital, and marketing performance in complex, high-visibility environments. I thrive on leading cross-functional teams, influencing executive stakeholders, and delivering measurable uplift across revenue, margins, digital adoption, and customer satisfaction. My experience spans Marketing Leadership, Strategy & Transformation, CX/UX, Data & Insights, and Public Sector Engagement, with a strong track record in retail, consumer goods, and software-enabled services.…I am Sefer Mujić, a senior leader in marketing, CX, and data-driven transformation. I have a track record of delivering high-impact commercial strategies, building enterprise-wide insights and analytics capabilities, and elevating CX, digital, and marketing performance in complex, high-visibility environments. I thrive on leading cross-functional teams, influencing executive stakeholders, and delivering measurable uplift across revenue, margins, digital adoption, and customer satisfaction. My experience spans Marketing Leadership, Strategy & Transformation, CX/UX, Data & Insights, and Public Sector Engagement, with a strong track record in retail, consumer goods, and software-enabled services.

Available to hire

I am Sefer Mujić, a senior leader in marketing, CX, and data-driven transformation. I have a track record of delivering high-impact commercial strategies, building enterprise-wide insights and analytics capabilities, and elevating CX, digital, and marketing performance in complex, high-visibility environments.

I thrive on leading cross-functional teams, influencing executive stakeholders, and delivering measurable uplift across revenue, margins, digital adoption, and customer satisfaction. My experience spans Marketing Leadership, Strategy & Transformation, CX/UX, Data & Insights, and Public Sector Engagement, with a strong track record in retail, consumer goods, and software-enabled services.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

Croatian

Fluent

Work Experience

Head of Marketing at Criterion Industries (Contract)

January 1, 2023 - Present

Leading national marketing, brand, digital, and customer strategy for one of Australia’s largest interior fit-out manufacturers. Overseeing multi-channel marketing, lead acquisition, product strategy, research, commercial planning, transformation and execution of major programs including the Criterion Living residential launch, Silencio acoustic launch, and brand-modernisation initiatives.

Strategy Director at Mercedes-Benz Team X Omnicom (Contract)

January 1, 2022 - December 31, 2023

Primary strategy lead for Mercedes-Benz Australia & New Zealand CX, digital, and marketing transformation, supporting the shift from a wholesaler model to a direct-to-consumer retail organisation. Led CX strategy, customer journey design, segmentation, and contact-strategy optimisation across all markets. Developed enterprise analytics capability by centralising GA, Adobe, SFMC, CRM, DMP into unified reporting. Led product launches, campaigns, eCommerce, omnichannel retailing, digital experience, and service innovation. Built PowerBI dashboards to drive real-time visibility and decision-making.

Senior Manager Customer Research & Insights at SA Water (Contract)

January 1, 2021 - December 31, 2022

Led the organisation’s enterprise insights, research, and Voice-of-Customer function, shaping customer-driven decision-making for service standards, infrastructure investment, and economic regulatory submissions. Directed marketing customer engagement and research strategy across quantitative, qualitative, regulatory, pricing, community, and behavioural research. Modernised the VoC ecosystem, consolidating data sources into a single warehouse connecting CRM, operational, and survey inputs.

Group Account Director Retail & FMCG at Bastion (Contract)

January 1, 2019 - Present

Partner to major FMCG, retail, construction, digital, and eCommerce clients delivering high-impact marketing solutions, research, analytics, CX/UX enhancements, conjoint modelling, brand studies, and VOC transformations. Achieved commercial growth and major revenue uplift by proactively identifying opportunities for key client accounts; led UX and VOC transformation that helped a major grocery retailer launch its online shopping service; strengthened Bastion’s brand equity through high-quality project delivery.

Customer Solutions Analyst at Coles Online

January 1, 2016 - December 31, 2019

Designed and implemented a new enterprise VOC program for Coles Online. Produced executive reporting across customer satisfaction, CRM outputs, operational performance, and commercial metrics. Led resource optimisation, financial management, regulatory compliance, and call-centre operations. Managed partnerships supporting the Coles – Ocado automated fulfilment transformation. Achievements included a $2 million EBIT uplift in FY19, contribution to the Ocado CFC business case, and improvements in AHT, GOS, and service-level metrics.