Available to hire
I’m a marketing executive focused on luxury fashion and lifestyle brands, delivering digital-first campaigns that blend storytelling with measurable results.
My strengths span content creation, influencer partnerships, brand storytelling, PR, and event-driven experiences, all aimed at elevating premium brands and driving revenue.
Experience Level
Work Experience
Marketing Executive at Habtor Hospitality
June 1, 2024 - November 1, 2025Supported tourism marketing at Arabian Travel Market 2024; coordinated content calendars & partner deliverables; compiled detailed campaign performance reports.
Marketing Executive at Aviareps
February 1, 2024 - May 1, 2024Delivered 360° marketing for premium F&B venues including Neera Members Club, il Pastaio, Babiole; aligned with brand tone & revenue targets; created luxury storytelling content; drove 28% YoY footfall growth and 20% revenue uplift; managed PR, creators, media, newsletters & brand storytelling; led influencer visits generating 1.5M+ impressions & 250+ content pieces; produced performance reports; managed budgets; organized luxury dining events & VIP experiences.
Marketing Executive at The Jewels Jar
October 1, 2023 - January 1, 2024Directed digital campaigns and product-focused storytelling; managed influencer collaborations & press gifting; coordinated shoots, lookbooks, and product placements; boosted online engagement through paid social optimization; drafted press releases, bios & media pitches; built relationships with editors, stylists & influencers; supported boutique events and launches.
PR Assistant | Internship at Katch International
July 1, 2023 - September 1, 2023Events & Marketing Assistant (Part-Time); ran Google Ads & SEO-driven campaigns; led influencer outreach & email marketing for hospitality clients; updated website with new content; managed social media calendar.
Content & Marketing Specialist | Internship at Welcome to the World
July 1, 2020 - February 1, 2022Content & Marketing Specialist (Internship); developed content strategies and digital marketing; LinkedIn presence; contributed to brand growth.
Education
Master of Arts in International Business Management with Marketing at Heriot-Watt University
January 1, 2020 - December 31, 2023Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Retail, Professional Services
Experience Level
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