Campaigns & Content Assistant (International Marketing) at L'Oréal Paris

Worked on all POS and product creatives—science, packaging, aesthetics, mock-ups, flatlays; assisted in development of 360 marketing assets for local and international markets. Monitored market trends, innovations, competitor benchmarks, and social media activations. Coordinated shoots and influencer activations; prepared briefs for agencies; liaised with cross-functional teams. Analyzed project performance across five countries using qualitative and quantitative market analysis. France National Winner – L’Oréal Brandstorm: Link Merch – Product Catalog Management, PDP/PLP Optimization, 360 Animation, Core Media, Shopify, CMS.

EMEA Assistant (Women’s Leather Goods) at Louis Vuitton

Led online product catalog management, translated global brand strategy into EMEA 360 marketing activations & commercial recommendations. Managed online product catalog while curating and improving product presentation on Landing Pages and PDPs. Executed innovative digital projects, competitive monitoring, and coordination with internal departments (studio/photography, communications & marketing). Ensured product allocation, timely replenishment & forecasting across European markets via planning tools. Collaborated with Merch, PLM, and CMS systems for product information and orders; supported showrooms and seasonal campaigns.

Global Digital Merchandiser (RTW/Gifting) at Louis Vuitton

Led the end-to-end 360 creation & execution of new product launches on the e-commerce site; aligned across digital, client service, and retail. Analyzed digital business: collection performance, KPIs, sell-through; collaborated with Merch, Social Media & CRM teams to ensure consistency across touchpoints. Strategized showroom and launch calendars; coordinated with Core Media, PLM, and CMS systems for product information and orders; contributed to the overall digital transformation strategy in collaboration with Marketing and cross-functional teams.

Creative Strategy & Client Consultant at Louis Vuitton (Freelance / In-House Engagements)

Current/forthcoming engagements in creative strategy, brand storytelling, and cross-functional coordination for luxury clients (including VIP events and exclusive programs). Driving digital transformation and omnichannel initiatives.

Campaigns & Content Assistant (International Marketing) at L'Oréal Paris

Led global digital campaigns including Paid Search, Paid Social, SEO/SEM. Analyzed campaign and collection performance; improved KPIs and recommended optimizations. Prepared briefs and assets for international teams and project management. Coordinated global asset localization and drafted copies for media creatives and social media. Strategized and managed digital calendar, loyalty programs and best practices.

EMA Assistant (Women’s Leather Goods) at Louis Vuitton

Led the launch of new collections on LouisVuitton.com; managed EMEA sites & Apps and delivered 100% on-time launches. Translated global brand strategy into EMA 360° marketing activations and commercial recommendations. Managed online product catalog, curated & improved product presentation on landing pages and PDPs. Coordinated digital projects, competitive monitoring and liaised with internal departments (studio/photography, communications, marketing). Ensured product allocation, replenishment planning and forecasting across European markets (via Anaplan, BI).

Global Digital Merchandiser (RTW / Gifting) at Louis Vuitton

Led the 360 creation and execution of new product launches on the e-commerce site; aligned across digital, client services and retail. Analyzed digital business: collection performance, site KPIs, sell-through, CRM/newsletter actions. Collaborated with Merch, Social Media and CRM teams to ensure consistency across touchpoints. Planned showroom calendars, collection coordination, launch calendars and seasonal campaigns. Worked with Core Media, PLM and CMS systems for product information and orders, plus project management.