Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Urdu
Fluent
French
Beginner
Work Experience
Media Director at Get Community Inc.
January 1, 2020 - June 30, 2025Led the development and execution of digital advertising strategies, managing cross-platform client campaigns to drive performance and meet business objectives. Analyzed campaign data to deliver actionable insights, optimize budget allocation, and enhance overall campaign effectiveness. Oversaw budget management for paid search and media campaigns, ensuring financial targets were met and client expectations aligned with outcomes. Collaborated closely with Account Managers and clients, providing strategic guidance, timely updates, and comprehensive reporting to ensure successful campaign delivery.
Digital Media Strategist at Get Community Inc.
February 1, 2017 - January 31, 2020Managed end-to-end paid media campaigns across multiple digital platforms, including budgeting, strategic development, and execution. Conducted in-depth market research and performance analysis to identify trends and optimize campaign outcomes, driving improved results. Diagnosed and resolved conversion tracking issues, providing data-driven recommendations to clients for enhancing campaign performance.
Business Operations Coordinator at Odience Media FZ LLC
February 1, 2015 - March 31, 2016Led and managed a high-performing team overseeing operations for the largest Arabic YouTube Multi-Channel Network, driving strategic growth and content optimization. Developed and implemented SEO strategies that resulted in significant growth in subscribers, views, and watch time across 200+ YouTube channels. Managed key brand and music accounts, ensuring content optimization, performance tracking, and alignment with financial objectives. Collaborated with Google to resolve CMS-related issues, optimizing YouTube channel management and enhancing overall operational efficiency.
Business Operations Manager at CNS Technologies
November 1, 2012 - February 28, 2015Developed and executed comprehensive marketing strategies to drive brand awareness and revenue growth, aligning initiatives with business objectives. Managed end-to-end logistics, material sourcing, and vendor relationships, ensuring seamless project execution and on-time delivery. Oversaw financial operations, including budgeting, financial reporting, and variance analysis, ensuring alignment with organizational goals and maintaining fiscal responsibility.
Executive Assistant (Internship) at CNS Technologies
June 1, 2008 - September 30, 2008Delivered administrative support, managing payroll functions and assisting with HR and accounting tasks to ensure efficient office operations.
Commercial Executive at CNS Technologies, FZC
September 1, 2010 - November 30, 2012Supported the sales team with contract administration, order processing, and documentation management. Managed vendor relationships, coordinated logistics, and handled financial reporting for accurate record-keeping.
Business Operations Manager at CNS Technologies, FZC
November 1, 2012 - February 28, 2015Developed and executed marketing strategies to drive brand awareness and revenue growth across B2B client accounts. Oversaw financial operations, including budgeting, reporting, and variance analysis, maintaining alignment with organizational goals. Managed logistics, material sourcing, and vendor relationships to ensure seamless project delivery.
Business Operations Coordinator/ Team Leader at Odience Media FZ LLC
February 1, 2015 - March 31, 2016Managed operations for one of the largest Arabic YouTube Multi-Channel Networks, overseeing 200+ channels and driving strategic content growth. Developed and implemented processes for overall operations and SEO strategies that drove quarter-over-quarter growth in subscribers, views, and watch time.
2D Digital Media Strategist at Get Community Inc.
February 1, 2017 - January 31, 2020Managed end-to-end paid media campaigns, including budget planning, strategy development, and execution across paid search and paid social platforms, contributing to portfolio growth that later exceeded $100K in monthly managed spend. Conducted market research and performance analysis to inform strategy adjustments; diagnosed and resolved conversion tracking issues, improving campaign performance.
Freelance Digital Media Consultant at Self-Employed
June 1, 2025 - PresentProvide paid media strategy and campaign consulting to small businesses across diverse industries, including food & beverage, fashion/apparel, education, and non-profit. Conduct account audits and deliver actionable performance recommendations across paid search, social, programmatic ads, and platforms, improving targeting, budget efficiency, and ROAS for each client. Develop social media content strategies and ad copy tailored to each client’s brand voice, audience, and platform strengths.
Commercial Executive at CNS Technologies
September 1, 2010 - November 1, 2012Provided comprehensive back-office support to the sales team, including contract administration, order processing, and documentation management. Managed vendor relationships, coordinated logistics, and handled financial reporting to ensure smooth operations and accurate record-keeping.
Business Operations Coordinator at Odience Media FZ L.L.C.
February 1, 2015 - March 1, 2016Led a high-performing team overseeing operations for the largest Arabic YouTube Multi-Channel Network; developed and implemented SEO strategies that resulted in significant growth in subscribers, views, and watch time across 200+ YouTube channels. Managed key brand accounts, ensuring content optimization, performance tracking, and alignment with financial objectives.
Education
Bachelor's Degree in Business/Management Economics at University of California, Santa Cruz
September 1, 2006 - August 31, 2010High School Diploma at American School of Dubai
August 1, 2003 - June 30, 2006Bachelor of Arts – Business/Managerial Economics at University of California, Santa Cruz
September 1, 2006 - August 31, 2010Bachelor's Degree in Business/Managerial Economics at University of California, Santa Cruz
September 1, 2006 - August 1, 2010High School Diploma at American School of Dubai
August 1, 2003 - June 1, 2006Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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