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I am a senior UI/UX designer specializing in conversion-focused design and user-centric experiences. With over 8 years of experience in eCommerce and SaaS, I am passionate about creating high-performing, visually appealing user interfaces. My journey has been enriched by hands-on work with leading brands, where I focus on optimizing design to improve engagement and conversion rates. I believe in a collaborative approach, working closely with developers and stakeholders to bring concepts to life and ensure seamless implementation. My goal is to not just meet user expectations but exceed them, delivering intuitive and impactful digital experiences.…I am a senior UI/UX designer specializing in conversion-focused design and user-centric experiences. With over 8 years of experience in eCommerce and SaaS, I am passionate about creating high-performing, visually appealing user interfaces. My journey has been enriched by hands-on work with leading brands, where I focus on optimizing design to improve engagement and conversion rates. I believe in a collaborative approach, working closely with developers and stakeholders to bring concepts to life and ensure seamless implementation. My goal is to not just meet user expectations but exceed them, delivering intuitive and impactful digital experiences.

Soban Haider

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I am a senior UI/UX designer specializing in conversion-focused design and user-centric experiences. With over 8 years of experience in eCommerce and SaaS, I am passionate about creating high-performing, visually appealing user interfaces. My journey has been enriched by hands-on work with leading brands, where I focus on optimizing design to improve engagement and conversion rates. I believe in a collaborative approach, working closely with developers and stakeholders to bring concepts to life and ensure seamless implementation. My goal is to not just meet user expectations but exceed them, delivering intuitive and impactful digital experiences.…I am a senior UI/UX designer specializing in conversion-focused design and user-centric experiences. With over 8 years of experience in eCommerce and SaaS, I am passionate about creating high-performing, visually appealing user interfaces. My journey has been enriched by hands-on work with leading brands, where I focus on optimizing design to improve engagement and conversion rates. I believe in a collaborative approach, working closely with developers and stakeholders to bring concepts to life and ensure seamless implementation. My goal is to not just meet user expectations but exceed them, delivering intuitive and impactful digital experiences.

Available to hire

I am a senior UI/UX designer specializing in conversion-focused design and user-centric experiences. With over 8 years of experience in eCommerce and SaaS, I am passionate about creating high-performing, visually appealing user interfaces. My journey has been enriched by hands-on work with leading brands, where I focus on optimizing design to improve engagement and conversion rates. I believe in a collaborative approach, working closely with developers and stakeholders to bring concepts to life and ensure seamless implementation. My goal is to not just meet user expectations but exceed them, delivering intuitive and impactful digital experiences.

Skills

Figma

CSS

Experience Level

Figma

Expert

CSS

Expert

Language

English

Advanced

Work Experience

Senior CRO UI/UX Designer at EY Digital Marketing — TGP Brand

January 1, 2021 - Present

Led UX and CRO initiatives for high-revenue eCommerce and lead generation brands. Designed and optimized landing pages and funnels, increasing conversion rates from 0.2% to 7.2%, while improving AOV and ROAS. Developed and implemented high-converting WordPress landing pages for real estate and service-based businesses, improving lead generation performance.

Senior UI/UX Designer & CRO Consultant (Freelance) at h street digital

January 1, 2019 - June 1, 2020

Optimized UX for eCommerce and SaaS platforms, improving conversions and engagement. Conducted A/B testing and usability testing to refine user journeys. Designed and developed Shopify stores and conversion-focused landing pages.

Senior UI/UX Designer & CRO Consultant (Contract) at Nuzzle

June 1, 2021 - November 1, 2021

Designed end-to-end UX for DTC and SaaS products, including landing pages and product flows. Built scalable UI systems and mobile-first responsive designs. Delivered CRO audits and user flow optimizations.

UI/UX Designer (Contract) at Fernifyx

January 1, 2020 - January 1, 2021

Designed and optimized eCommerce and SaaS product pages and landing pages. Worked concurrently on freelance CRO projects.

UI/UX Designer & CRO Web Designer (Freelance) at ConversionWise

January 1, 2017 - January 1, 2020

Optimized landing pages and product pages for multiple eCommerce brands. Delivered CRO-focused UI/UX solutions that improved conversion rates.