Gabriela Cardoso

Goal The objective of this project was not lead generation, but to strengthen Eldora’s brand visibility and showcase the diversity of its cuisine, food culture and values across social media. The focus was on creating a consistent, high quality and brand compliant presence that authentically represents Eldora’s culinary world.

[Case Study Link](https://www.twine.net/signin

Implementation

• Built a consistent visual content system to present food, menus and culinary concepts across platforms
• Created Reels, Stories, posts and videos focused on dishes, regional cuisine and food culture
• Developed a cross platform visual identity to improve brand recognition
• Applied storytelling around sustainability, Blue Zones and culinary craftsmanship
• Ensured a coherent brand appearance across Instagram and Facebook through structured content planning

Achievements

• Strengthened Eldora’s visual brand presence and recognisability across social media channels
• Increased overall visibility and reach through consistent, high quality organic content
• Successfully positioned Eldora’s food offerings and culinary culture in an authentic and appealing way
• Improved audience interaction and brand perception without a performance or lead driven approach
• Established a sustainable content foundation for long term brand communication

For BEAUTYCLINIC, the objective was to build a scalable organic social media system that not only increased visibility and trust, but also consistently generated qualified clients. My role covered strategy, content creation, performance optimisation and system building across Instagram, TikTok, Facebook, LinkedIn and YouTube. I developed a structured content and funnel system designed to educate, build medical authority and convert attention into enquiries and booked consultations. This included planning, filming and editing video content, designing brand compliant visuals, writing conversion focused copy and implementing automation workflows for lead nurturing. One of the main challenges was combining strong growth and client acquisition with strict medical advertising guidelines. By building clear processes, repeatable content systems and a consistent visual identity, I enabled sustainable growth while maintaining compliance, trust and long term performance.

[Case Study Link](https://www.twine.net/signin

Achievements

• Achieved +1,269% overall organic growth across reach, engagement and audience within 7 months
• Generated 3,700,000+ total views and reached 444,000+ people across all platforms
• Built and implemented a structured organic lead generation system, resulting in 500+ qualified client enquiries
• Scaled Instagram organically to 2.3M views, 433,678 accounts reached and +5,643 new followers
• Established repeatable content, funnel and reporting systems enabling consistent client acquisition and long term scalability