I'm Jelena Rašić, and I run Social Media Sugar Fairy studio boutique. I've spent over 12 years working in social media marketing, from the early days when Instagram didn't even have Stories, through every algorithm change, trend cycle, and platform shift since. I've worked with over 100 businesses across the world. What I do: I help purpose-driven businesses grow with social media that actually works. Not vanity metrics. Not posting for the sake of posting. Real strategies that book clients and generate revenue. I handle everything from strategy, content creation, to ads and conversions.…

Jelena Rasic

I'm Jelena Rašić, and I run Social Media Sugar Fairy studio boutique. I've spent over 12 years working in social media marketing, from the early days when Instagram didn't even have Stories, through every algorithm change, trend cycle, and platform shift since. I've worked with over 100 businesses across the world. What I do: I help purpose-driven businesses grow with social media that actually works. Not vanity metrics. Not posting for the sake of posting. Real strategies that book clients and generate revenue. I handle everything from strategy, content creation, to ads and conversions.…

Available to hire

I’m Jelena Rašić, and I run Social Media Sugar Fairy studio boutique.
I’ve spent over 12 years working in social media marketing, from the early days when Instagram didn’t even have Stories, through every algorithm change, trend cycle, and platform shift since. I’ve worked with over 100 businesses across the world.
What I do: I help purpose-driven businesses grow with social media that actually works. Not vanity metrics. Not posting for the sake of posting. Real strategies that book clients and generate revenue.
I handle everything from strategy, content creation, to ads and conversions.

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Skills

Experience Level

Language

Serbian
Fluent
English
Fluent
Croatian
Fluent
Bosnian
Fluent
Macedonian
Fluent
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

CEO
May 1, 2019 - May 1, 2022
Leading the company; creating marketing strategies, and managing social media channels. Educating and consulting various businesses in digital marketing field.
Social Media Specialist
August 1, 2016 - May 1, 2019
Freelancer role as Social Media Specialist and Coach for Facebook, Instagram, Twitter, and LinkedIn. Graphic Design.
Sales and Marketing Representative at Sportnetwork Agency
February 1, 2015 - October 1, 2015
Sales and marketing representative for their online TV and selling space on their online TV.
Marketing Manager at Inter Holidays Travel Agency
March 1, 2016 - September 1, 2016
Managing all marketing activities in both classical and digital marketing; coordinating campaigns and branding.
Co-Founder at Play The Marketing Game
July 1, 2024 - Present
Co-Founder focusing on social media management, strategy, ads creation, branding.
Lecturer / Workshop Organizer at Regional Agency for Development and European Integration Belgrade
June 1, 2019 - June 2, 2019
Two-day startup workshop 'Tell your digital story' organized and taught.
Lecturer / Workshop Organizer at Share Square
July 1, 2018 - July 31, 2019
Lecturer and organizer of workshops on social media marketing; held workshops twice a month.
Lecturer / Workshop Organizer at Green Voice of Youth in Media
August 1, 2018 - Present
Lecturer at international training on innovations and environmentally responsible consumer behavior.
Lecturer / Workshop Organizer at Share Square
November 1, 2017 - December 31, 2017
Workshop 'Sell the product, keep your soul'.
Lecturer / Workshop Organizer at Self-Organized
July 24, 2022 - July 24, 2022
Workshop 'How to sell on Instagram?'
Lecturer / Workshop Organizer at Self-Organized
August 13, 2022 - August 13, 2022
Workshop 'How to sell on Instagram?'
Lecturer / Workshop Organizer at Self-Organized
December 14, 2023 - December 14, 2023
Workshop 'How to sell on Instagram?'

Education

BA in Public Relations at Megatrend University
January 1, 2009 - January 1, 2013
High School Diploma at Saint Sava High School
January 1, 2005 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality

Skills

Experience Level