I’m a Registered Nurse turned social media strategist and creative director. My background is in healthcare and home health, which gives me a real edge when working with medical, wellness, and aesthetics brands. I understand the industry, the audience, and how to communicate in a way that builds trust. I help brands grow on Instagram through strategy, Reels production, creative direction, content creation, and profile optimization. I’m analytical by nature and creative by practice, which means I approach every account with both the data and the aesthetic in mind. I’m hands-on, easy to work with, and I take the guesswork out of what to post, when, and why. If you want someone who genuinely understands your industry and knows how to translate that into content that converts, let’s talk.

RJ Lyn Tuan

I’m a Registered Nurse turned social media strategist and creative director. My background is in healthcare and home health, which gives me a real edge when working with medical, wellness, and aesthetics brands. I understand the industry, the audience, and how to communicate in a way that builds trust. I help brands grow on Instagram through strategy, Reels production, creative direction, content creation, and profile optimization. I’m analytical by nature and creative by practice, which means I approach every account with both the data and the aesthetic in mind. I’m hands-on, easy to work with, and I take the guesswork out of what to post, when, and why. If you want someone who genuinely understands your industry and knows how to translate that into content that converts, let’s talk.

Available to hire

I’m a Registered Nurse turned social media strategist and creative director. My background is in healthcare and home health, which gives me a real edge when working with medical, wellness, and aesthetics brands. I understand the industry, the audience, and how to communicate in a way that builds trust.

I help brands grow on Instagram through strategy, Reels production, creative direction, content creation, and profile optimization. I’m analytical by nature and creative by practice, which means I approach every account with both the data and the aesthetic in mind.

I’m hands-on, easy to work with, and I take the guesswork out of what to post, when, and why.

If you want someone who genuinely understands your industry and knows how to translate that into content that converts, let’s talk.

See more

Language

English
Fluent

Work Experience

Social Media Specialist & SEO Associate at The Wound Pros
October 1, 2021 - November 1, 2025
Managed social media across Facebook, Instagram, LinkedIn and Pinterest; set up and optimized social media ads; produced monthly in-house marketing reports; performed competitor and content audits; conducted keyword research and monitored engagement metrics; helped improve search rankings and social presence.
SEO Writer, Content and Social Media Manager at Self-Employed / Freelance
January 1, 2011 - Present
Developed content and SEO strategies, created content calendars, engaged audiences, performed performance analysis and trend monitoring; wrote and edited copy for multiple social channels; supported clients with social media management and digital storytelling.
Social Media Manager & Analyst, Writer, SEO Associate, and Social Media & Content Manager at Talk Agency
June 1, 2018 - February 1, 2020
Led social media strategy, content creation, and SEO for multiple clients. Performed audience analytics, developed and executed campaigns across platforms, and produced monthly performance reports. Collaborated with clients to align content with brand voice and goals, and leveraged feedback to refine digital campaigns and strategies.

Education

Bachelor of Science in Nursing at Father Saturnino University
January 11, 2030 - January 1, 2010
Science High School at Agusan National High School - Science High
January 11, 2030 - January 1, 2006
Bachelor of Science in Nursing at Father Saturnino Urios University
January 1, 2006 - January 1, 2010
Science High School Diploma at Agusan National High School - Science High
January 1, 2002 - January 1, 2006

Qualifications

Registered Nurse (RN) License
January 11, 2030 - May 30, 2026

Industry Experience

Media & Entertainment, Healthcare, Education, Professional Services, Software & Internet