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I’m a strategic, people-first community and social media leader who blends creativity with clarity to lift brand narratives across internal and external audiences. I’ve built and activated global programs that connect employees, ambassadors, and customers, driving engagement, inclusion, and measurable impact at scale. I’m passionate about empowering teams, mentoring rising talent, and delivering storytelling and campaigns that resonate across platforms and cultures. With more than a decade of experience managing social media accounts across various industries (Discovery Channel, Singapore Prison Service, The HEINEKEN Company), I've decided to go freelance to work on new and exciting projects beyond industries I've been used to.…I’m a strategic, people-first community and social media leader who blends creativity with clarity to lift brand narratives across internal and external audiences. I’ve built and activated global programs that connect employees, ambassadors, and customers, driving engagement, inclusion, and measurable impact at scale. I’m passionate about empowering teams, mentoring rising talent, and delivering storytelling and campaigns that resonate across platforms and cultures. With more than a decade of experience managing social media accounts across various industries (Discovery Channel, Singapore Prison Service, The HEINEKEN Company), I've decided to go freelance to work on new and exciting projects beyond industries I've been used to.

Sonam Sadhnani

Social Media Manager, Community Manager, Digital Marketer, +4

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I’m a strategic, people-first community and social media leader who blends creativity with clarity to lift brand narratives across internal and external audiences. I’ve built and activated global programs that connect employees, ambassadors, and customers, driving engagement, inclusion, and measurable impact at scale. I’m passionate about empowering teams, mentoring rising talent, and delivering storytelling and campaigns that resonate across platforms and cultures. With more than a decade of experience managing social media accounts across various industries (Discovery Channel, Singapore Prison Service, The HEINEKEN Company), I've decided to go freelance to work on new and exciting projects beyond industries I've been used to.…I’m a strategic, people-first community and social media leader who blends creativity with clarity to lift brand narratives across internal and external audiences. I’ve built and activated global programs that connect employees, ambassadors, and customers, driving engagement, inclusion, and measurable impact at scale. I’m passionate about empowering teams, mentoring rising talent, and delivering storytelling and campaigns that resonate across platforms and cultures. With more than a decade of experience managing social media accounts across various industries (Discovery Channel, Singapore Prison Service, The HEINEKEN Company), I've decided to go freelance to work on new and exciting projects beyond industries I've been used to.

Available to hire

I’m a strategic, people-first community and social media leader who blends creativity with clarity to lift brand narratives across internal and external audiences. I’ve built and activated global programs that connect employees, ambassadors, and customers, driving engagement, inclusion, and measurable impact at scale.

I’m passionate about empowering teams, mentoring rising talent, and delivering storytelling and campaigns that resonate across platforms and cultures. With more than a decade of experience managing social media accounts across various industries (Discovery Channel, Singapore Prison Service, The HEINEKEN Company), I’ve decided to go freelance to work on new and exciting projects beyond industries I’ve been used to.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Global Community Lead at The Heineken Company

January 1, 2022 - November 1, 2025

Led global community engagement and integrated communications across internal and external platforms—driving employee connection and brand affinity for over 90,000 colleagues worldwide. Own strategy and activation for Workplace by Meta and corporate social media channels (LinkedIn, Instagram, Threads), aligning storytelling to amplify culture, purpose, and people. Built and activated a network of employee ambassadors—including senior leaders—to elevate executive presence and amplify authentic storytelling across global channels. Drive campaign integration for global DE&I activation (e.g., PRIDE, Women’s Day), internal events (Commerce Week), and platform transitions, with strong cross-functional collaboration. Developed content toolkits, best practices, and creative frameworks to unify messaging and empower local teams, while championing internal voices and recognition.

Senior Social Media Specialist at Storio group - formerly known as Albelli

October 1, 2019 - December 31, 2021

Regional lead for Europe: built the first community engagement, influencer, and content strategy across key social and paid platforms. Shifted the brand narrative from product-centric to people-focused, introducing UGC campaigns and behind-the-scenes storytelling that increased organic engagement. Mentored junior team members and aligned with marketing and customer experience teams to integrate social feedback loops into campaign development.

Social Media Community Manager at honestbee

January 1, 2018 - January 1, 2019

Led social media and community management for both honestbee Singapore and habitat by honestbee - homegrown, fast-scaling tech brands in the food and grocery delivery space. Regional social media lead for APAC, aligning strategy and execution across key markets to support brand consistency and cultural relevance. Collaborated closely with marketing, CRM, and category teams to drive performance across KPIs such as app downloads, orders, retention, and footfall to the habitat flagship store. Created localized content, community activations, and influencer campaigns that engaged core audiences and fueled growth in a competitive market. Remained one of the last team members until the company wound down operations

Social Media Manager at Isobar (Dentsu)

January 1, 2016 - January 1, 2018

Managed social, PR and influencer campaigns for Discovery Channel SEA, National Environment Agency (NEA), and Tiger Balm, leading end-to-end content planning and execution, creating video and static assets rooted in behavioral insights to support environmental, educational, and wellness campaigns.

Social Media Executive at McCann Worldwide

October 24, 2025 - Present

Managed social strategy for the Singapore Prison Service and Yellow Ribbon Project, including campaigns that challenged stigma and championed second chances.