Sonam Sadhhani

Led global community engagement and integrated communications across internal and external platforms—driving employee connection and brand affinity for over 90,000 colleagues worldwide. Own strategy and activation for Workplace by Meta and corporate social media channels (LinkedIn, Instagram, Threads), aligning storytelling to amplify culture, purpose, and people. Built and activated a network of employee ambassadors—including senior leaders—to elevate executive presence and amplify authentic storytelling across global channels. Drive campaign integration for global DE&I activation (e.g., PRIDE, Women’s Day), internal events (Commerce Week), and platform transitions, with strong cross-functional collaboration. Developed content toolkits, best practices, and creative frameworks to unify messaging and empower local teams, while championing internal voices and recognition.

Regional lead for Europe: built the first community engagement, influencer, and content strategy across key social and paid platforms. Shifted the brand narrative from product-centric to people-focused, introducing UGC campaigns and behind-the-scenes storytelling that increased organic engagement. Mentored junior team members and aligned with marketing and customer experience teams to integrate social feedback loops into campaign development.

Led social media and community management for both honestbee Singapore and habitat by honestbee - homegrown, fast-scaling tech brands in the food and grocery delivery space. Regional social media lead for APAC, aligning strategy and execution across key markets to support brand consistency and cultural relevance. Collaborated closely with marketing, CRM, and category teams to drive performance across KPIs such as app downloads, orders, retention, and footfall to the habitat flagship store. Created localized content, community activations, and influencer campaigns that engaged core audiences and fueled growth in a competitive market. Remained one of the last team members until the company wound down operations