I’m a Social Media & Campaign marketer with 14+ years’ experience growing digital brands in the consumer and retail space. For the past 9+ years I’ve managed the European social media presence for Rapoo (consumer electronics & gaming), building channels from 0 to tens of thousands of followers across Instagram, Facebook, LinkedIn and gaming communities. I’m used to owning the full social media cycle: defining strategy and content pillars, planning and scheduling posts, writing copy, briefing and coordinating designers/creators, and handling daily community management. I also work heavily with analytics to understand what resonates and to continuously optimise content and posting strategy. Alongside in-house roles, I'm a co-owner of a small agency (Social Brand Partners) where we support clients with social media and Meta ad campaigns. Recent campaigns for MediaMarkt drove 5,000–7,000+ product-page visits in a week at €0.09–0.11 CPC and 3.7–4.1% CTR, and a Dutch service brand campaign delivered 36 leads at €10.74 per conversion. I’m comfortable working on a freelance basis and fully remotely, working with international teams, and I love ongoing, long-term collaborations. I’d be excited to help your watch brand build a consistent, engaging social presence that tells a strong visual story and grows both community and sales.

Gergana Valcheva

I’m a Social Media & Campaign marketer with 14+ years’ experience growing digital brands in the consumer and retail space. For the past 9+ years I’ve managed the European social media presence for Rapoo (consumer electronics & gaming), building channels from 0 to tens of thousands of followers across Instagram, Facebook, LinkedIn and gaming communities. I’m used to owning the full social media cycle: defining strategy and content pillars, planning and scheduling posts, writing copy, briefing and coordinating designers/creators, and handling daily community management. I also work heavily with analytics to understand what resonates and to continuously optimise content and posting strategy. Alongside in-house roles, I'm a co-owner of a small agency (Social Brand Partners) where we support clients with social media and Meta ad campaigns. Recent campaigns for MediaMarkt drove 5,000–7,000+ product-page visits in a week at €0.09–0.11 CPC and 3.7–4.1% CTR, and a Dutch service brand campaign delivered 36 leads at €10.74 per conversion. I’m comfortable working on a freelance basis and fully remotely, working with international teams, and I love ongoing, long-term collaborations. I’d be excited to help your watch brand build a consistent, engaging social presence that tells a strong visual story and grows both community and sales.

Available to hire

I’m a Social Media & Campaign marketer with 14+ years’ experience growing digital brands in the consumer and retail space. For the past 9+ years I’ve managed the European social media presence for Rapoo (consumer electronics & gaming), building channels from 0 to tens of thousands of followers across Instagram, Facebook, LinkedIn and gaming communities.

I’m used to owning the full social media cycle: defining strategy and content pillars, planning and scheduling posts, writing copy, briefing and coordinating designers/creators, and handling daily community management. I also work heavily with analytics to understand what resonates and to continuously optimise content and posting strategy.

Alongside in-house roles, I’m a co-owner of a small agency (Social Brand Partners) where we support clients with social media and Meta ad campaigns. Recent campaigns for MediaMarkt drove 5,000–7,000+ product-page visits in a week at €0.09–0.11 CPC and 3.7–4.1% CTR, and a Dutch service brand campaign delivered 36 leads at €10.74 per conversion.

I’m comfortable working on a freelance basis and fully remotely, working with international teams, and I love ongoing, long-term collaborations. I’d be excited to help your watch brand build a consistent, engaging social presence that tells a strong visual story and grows both community and sales.

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Language

Bulgarian
Fluent
English
Fluent
Russian
Intermediate
Dutch
Beginner
German
Beginner

Work Experience

Co-owner (Partner), Social Media & Paid Ads at SBP Social Brand Partners
July 1, 2020 - Present
Created a pet-focused brand concept (ProudTails) rooted in community and storytelling. Defined brand positioning, identity and tone-of-voice; developed social content ideas and community angles to connect pet parents around everyday stories and product use.
Marketing & Communications Manager, Europe at RAPOO Europe (now Kolibri360)
July 1, 2015 - Present
Built and managed day-to-day European social media presence; led social strategy and paid campaigns across Meta, LinkedIn, Twitter/X, TikTok, and Pinterest; coordinated content calendars; collaborated with product, design and external partners; utilized analytics tools (Meta Insights, Google Analytics, Looker Studio, Data Studio) to optimize performance.
Marketing Specialist, EMEA – Innergie at Delta Electronics Europe
August 1, 2012 - June 1, 2015
Coordinated marketing activities and content for Innergie across European markets; managed digital campaigns and in-store communications to support consumer power brand initiatives.

Education

BA in International Business and Management at The Hague University of Applied Sciences
January 11, 2030 - January 1, 2012

Qualifications

Meta Certified Media Buying Professional
January 11, 2030 - December 12, 2025
HubSpot Academy Certification
January 11, 2030 - December 12, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Software & Internet