I’m a Social Media & Campaign marketer with 14+ years’ experience growing digital brands in the consumer and retail space. For the past 9+ years I’ve managed the European social media presence for Rapoo (consumer electronics & gaming), building channels from 0 to tens of thousands of followers across Instagram, Facebook, LinkedIn and gaming communities.
I’m used to owning the full social media cycle: defining strategy and content pillars, planning and scheduling posts, writing copy, briefing and coordinating designers/creators, and handling daily community management. I also work heavily with analytics to understand what resonates and to continuously optimise content and posting strategy.
Alongside in-house roles, I’m a co-owner of a small agency (Social Brand Partners) where we support clients with social media and Meta ad campaigns. Recent campaigns for MediaMarkt drove 5,000–7,000+ product-page visits in a week at €0.09–0.11 CPC and 3.7–4.1% CTR, and a Dutch service brand campaign delivered 36 leads at €10.74 per conversion.
I’m comfortable working on a freelance basis and fully remotely, working with international teams, and I love ongoing, long-term collaborations. I’d be excited to help your watch brand build a consistent, engaging social presence that tells a strong visual story and grows both community and sales.
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