Hi, I'm Melissa Astaiza, a creative and results-driven Communication professional with over three years of experience in content creation and social media management. I hold a Bachelor's Degree in Communication and have a passion for digital storytelling and brand identity. I design, create, and execute content strategies that connect brands with people. With 3 years of experience, I develop stories, videos, designs, and reels that drive engagement, build communities, and reflect each project's identity. I specialize in adapting messages for different audiences, turning ideas into relevant content, and building strong digital presence with creativity and purpose. I aim to keep growing and delivering valuable, inspiring content , and I enjoy working with tools like Adobe Suite, Canva and CapCut to bring ideas to life.…

Melissa Astaiza

Hi, I'm Melissa Astaiza, a creative and results-driven Communication professional with over three years of experience in content creation and social media management. I hold a Bachelor's Degree in Communication and have a passion for digital storytelling and brand identity. I design, create, and execute content strategies that connect brands with people. With 3 years of experience, I develop stories, videos, designs, and reels that drive engagement, build communities, and reflect each project's identity. I specialize in adapting messages for different audiences, turning ideas into relevant content, and building strong digital presence with creativity and purpose. I aim to keep growing and delivering valuable, inspiring content , and I enjoy working with tools like Adobe Suite, Canva and CapCut to bring ideas to life.…

Available to hire

Hi, I’m Melissa Astaiza, a creative and results-driven Communication professional with over three years of experience in content creation and social media management. I hold a Bachelor’s Degree in Communication and have a passion for digital storytelling and brand identity.

I design, create, and execute content strategies that connect brands with people. With 3 years of experience, I develop stories, videos, designs, and reels that drive engagement, build communities, and reflect each project’s identity. I specialize in adapting messages for different audiences, turning ideas into relevant content, and building strong digital presence with creativity and purpose. I aim to keep growing and delivering valuable, inspiring content , and I enjoy working with tools like Adobe Suite, Canva and CapCut to bring ideas to life.

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Language

English
Intermediate
Spanish; Castilian
Fluent

Work Experience

Content Creator at Mockingbird Café Restaurant
December 31, 2025 - July 21, 2025
Produced visual content (photos, videos, graphics) for social media, boosting the restaurant’s digital presence. Optimised the restaurant’s digital profile, increasing customer loyalty and engagement.
Social Media Strategist at Political Campaign – House of Representatives
December 31, 2022 - July 21, 2025
Managed content for Instagram and Facebook, achieving a 30% increase in engagement during the electoral campaign. Implemented audience segmentation strategies to maximise the impact of the political message.
Content Creator at Santa Clara Shopping Centre
December 31, 2022 - July 21, 2025
Increased social media engagement by 40% through the production of Reels, Stories, and promotional videos. Developed content strategies for live events, enhancing attendance rates and strengthening community engagement.

Education

Bachelor’s Degree in Communication at Fundación Universitaria, Popayán, Colombia
January 1, 2014 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Government, Travel & Hospitality, Professional Services
    portfolio
    I'm Melissa, a Social Communicator passionate about social media and innovative content creation.Throughout my career, I’ve had the opportunity to work as a Territorial Communicator in Cauca, where I strengthened the narratives of community groups and supported the implementation of peace agreements. This experience allowed me to witness the power of communication in action and its ability to inspire change. I’ve also worked as a Content Creator for a shopping centre, where I crafted stories, videos, and reels that not only captured attention but also fostered meaningful connections with the audience. Additionally, I’ve collaborated on political campaigns, adapting messages and strategies to resonate with different audiences, always with the goal of creating lasting impact.…