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Hi, I’m Sofía Hurtado, an industrial designer specialized in Strategic Marketing Management. I have a passion for graphic and packaging design, and I love bringing brands to life through visual storytelling and creative concepts. Over the years, I’ve gained experience working on print materials, visual identity development, and supporting production processes in various teams. I’m highly organized and detail-oriented, always eager to learn and adapt. I enjoy collaborating with others and following brand guidelines closely to deliver compelling and consistent designs that resonate with consumers.…Hi, I’m Sofía Hurtado, an industrial designer specialized in Strategic Marketing Management. I have a passion for graphic and packaging design, and I love bringing brands to life through visual storytelling and creative concepts. Over the years, I’ve gained experience working on print materials, visual identity development, and supporting production processes in various teams. I’m highly organized and detail-oriented, always eager to learn and adapt. I enjoy collaborating with others and following brand guidelines closely to deliver compelling and consistent designs that resonate with consumers.

Sofía Hurtado

Designer, Graphic Designer, Creative Director, +2

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Hi, I’m Sofía Hurtado, an industrial designer specialized in Strategic Marketing Management. I have a passion for graphic and packaging design, and I love bringing brands to life through visual storytelling and creative concepts. Over the years, I’ve gained experience working on print materials, visual identity development, and supporting production processes in various teams. I’m highly organized and detail-oriented, always eager to learn and adapt. I enjoy collaborating with others and following brand guidelines closely to deliver compelling and consistent designs that resonate with consumers.…Hi, I’m Sofía Hurtado, an industrial designer specialized in Strategic Marketing Management. I have a passion for graphic and packaging design, and I love bringing brands to life through visual storytelling and creative concepts. Over the years, I’ve gained experience working on print materials, visual identity development, and supporting production processes in various teams. I’m highly organized and detail-oriented, always eager to learn and adapt. I enjoy collaborating with others and following brand guidelines closely to deliver compelling and consistent designs that resonate with consumers.

Available to hire

Hi, I’m Sofía Hurtado, an industrial designer specialized in Strategic Marketing Management. I have a passion for graphic and packaging design, and I love bringing brands to life through visual storytelling and creative concepts. Over the years, I’ve gained experience working on print materials, visual identity development, and supporting production processes in various teams.

I’m highly organized and detail-oriented, always eager to learn and adapt. I enjoy collaborating with others and following brand guidelines closely to deliver compelling and consistent designs that resonate with consumers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Designer at Inside Agency

February 1, 2025 - June 19, 2024

Designed Integrated Sustainability Report visually interpreting ESG data, created infographics and data visualizations, and aligned visual storytelling with brand identity and sustainability strategy.

Junior Designer at Bioparque Ukumarí

January 1, 2023 - June 30, 2023

Created educational and informative signage, designed print visuals for physical environments.

Content Creator & Graphic Designer at FACU Political Marketing Agency

March 1, 2024 - May 31, 2024

Designed print materials, logos, and social media content, created visual pieces aligned with campaign guidelines and content for social media.

Creative Strategist & Designer at Artesanías de Risaralda

June 1, 2024 - December 31, 2024

Developed creative and visual concepts for fairs and artisan products, designed branding and packaging for physical stores and product lines, coordinated with interdisciplinary teams and supported visual production.