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Hi, I’m Sofia Jimenez Ávila, a product designer with hands-on experience designing AI-powered features in production — from Bancolombia’s banking AI assistant to a consumer travel app with AI suggestions. I translate complex logic into simple, intuitive mobile experiences and have strong Figma craft (components, auto-layout, prototyping). I work autonomously, communicate clearly with stakeholders, and ship high-fidelity work fast. I have international experience across Colombia, Denmark, and Canada, and I speak English (C1), Spanish (native), and French (B1).…Hi, I’m Sofia Jimenez Ávila, a product designer with hands-on experience designing AI-powered features in production — from Bancolombia’s banking AI assistant to a consumer travel app with AI suggestions. I translate complex logic into simple, intuitive mobile experiences and have strong Figma craft (components, auto-layout, prototyping). I work autonomously, communicate clearly with stakeholders, and ship high-fidelity work fast. I have international experience across Colombia, Denmark, and Canada, and I speak English (C1), Spanish (native), and French (B1).

Sofia Jimenez Ávila

Product Designer, UX Designer, UI Designer, +2

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Hi, I’m Sofia Jimenez Ávila, a product designer with hands-on experience designing AI-powered features in production — from Bancolombia’s banking AI assistant to a consumer travel app with AI suggestions. I translate complex logic into simple, intuitive mobile experiences and have strong Figma craft (components, auto-layout, prototyping). I work autonomously, communicate clearly with stakeholders, and ship high-fidelity work fast. I have international experience across Colombia, Denmark, and Canada, and I speak English (C1), Spanish (native), and French (B1).…Hi, I’m Sofia Jimenez Ávila, a product designer with hands-on experience designing AI-powered features in production — from Bancolombia’s banking AI assistant to a consumer travel app with AI suggestions. I translate complex logic into simple, intuitive mobile experiences and have strong Figma craft (components, auto-layout, prototyping). I work autonomously, communicate clearly with stakeholders, and ship high-fidelity work fast. I have international experience across Colombia, Denmark, and Canada, and I speak English (C1), Spanish (native), and French (B1).

Available to hire

Hi, I’m Sofia Jimenez Ávila, a product designer with hands-on experience designing AI-powered features in production — from Bancolombia’s banking AI assistant to a consumer travel app with AI suggestions. I translate complex logic into simple, intuitive mobile experiences and have strong Figma craft (components, auto-layout, prototyping).

I work autonomously, communicate clearly with stakeholders, and ship high-fidelity work fast. I have international experience across Colombia, Denmark, and Canada, and I speak English (C1), Spanish (native), and French (B1).

Skills

Figma

Product Design

Experience Level

Figma

Expert

Product Design

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

French

Intermediate

Work Experience

Sole UX/UI Designer (Intern) at Bancolombia

January 1, 2025 - July 1, 2025

Sole UX/UI Designer on the redesign of an internal platform serving 10,000+ non-technical users; delivered 60+ Figma screens, contributed to the bank's Atomic Design system, and ran usability + accessibility testing.

Product Designer — Freelance at Clever Equity (Financial Consultancy)

January 1, 2024 - Present

Owned end-to-end design of a B2B product: 65-page UX research deliverable, Figma prototypes, usability testing, and developer handoff documentation; client returned for a second engagement.

Product & Marketing Lead at Vicrabs

August 1, 2025 - January 1, 2026

Led end-to-end design of a product-sales web platform and built an Atomic Design system from scratch for scalable consistency.

Freelance Designer at Branding, Web & Social Media (Freelance)

January 1, 2022 - January 1, 2024

Brand identities, logos, landing pages; managed projects end-to-end with direct client communication.