I am a digital marketing specialist with a sharp attention to detail and a creative edge. I am passionate about accomplishing goals through content marketing, strategic communications, and compelling branding. I enjoy developing and managing strategic marketing campaigns across social media and email newsletters while creating brand-informed digital assets and merchandise signage. With experience in product design, brand kit development, and community building, I focus on sustaining a strong and authentic brand voice. My goal is to help businesses and brands connect with their audiences effectively through well-crafted marketing strategies and creative content.

Sofia Marinucci

I am a digital marketing specialist with a sharp attention to detail and a creative edge. I am passionate about accomplishing goals through content marketing, strategic communications, and compelling branding. I enjoy developing and managing strategic marketing campaigns across social media and email newsletters while creating brand-informed digital assets and merchandise signage. With experience in product design, brand kit development, and community building, I focus on sustaining a strong and authentic brand voice. My goal is to help businesses and brands connect with their audiences effectively through well-crafted marketing strategies and creative content.

Available to hire

I am a digital marketing specialist with a sharp attention to detail and a creative edge. I am passionate about accomplishing goals through content marketing, strategic communications, and compelling branding. I enjoy developing and managing strategic marketing campaigns across social media and email newsletters while creating brand-informed digital assets and merchandise signage.

With experience in product design, brand kit development, and community building, I focus on sustaining a strong and authentic brand voice. My goal is to help businesses and brands connect with their audiences effectively through well-crafted marketing strategies and creative content.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Marketing & Brand Specialist at Sunrise Records
November 1, 2022 - Present
Development and management of strategic marketing campaigns across social media and email newsletters. Managing paid and standard email campaign development and distribution to a national audience of 60,000+ subscribers. Social media and content management including creative asset development, content scheduling, KPI analysis, and audience engagement across all major social media platforms. Creation of brand-informed digital assets and merchandise signage for in-store use. Optimizing communications and copywriting through social listening and SEO keywords. Development of professional brand kit and templates to protect a cohesive visual identity across digital and traditional spaces. Product photography and videography used across various social channels, email, website, and merchandise signage.
Creator and Owner at Granola Fairy
December 31, 2024 - July 17, 2025
Original product design, creation, and project planning. Brand kit development, digital marketing, and social media management. Sustaining a strong community through a trusted, authentic brand voice and quality products. Development of curated merchandise displays in 30+ community markets to uphold brand standards.
Marketing and Accounts Assistant at Ehm & Co
March 31, 2020 - July 17, 2025
Administration organization and email correspondence. Collaborative communication with influencers to develop user-generated content (UGC) for a variety of marketing campaigns. Navigating campaign leads through CRM technology.

Education

Bachelor of Arts at University of Guelph
January 1, 2017 - December 31, 2021
Art Fundamentals at Sheridan College
January 1, 2021 - December 31, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services