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Hi, I'm Sofía, and I create brands that adapt and thrive in the digital world :) I'm a multidisciplinary designer with a strong focus on branding and digital design. Over the years, I’ve specialized in developing scalable visual systems and adapting brands to digital environments. I enjoy transforming ideas into cohesive, flexible, and expressive visual identities. I thrive in dynamic teams and value continuous learning as a core part of my design approach.…Hi, I'm Sofía, and I create brands that adapt and thrive in the digital world :) I'm a multidisciplinary designer with a strong focus on branding and digital design. Over the years, I’ve specialized in developing scalable visual systems and adapting brands to digital environments. I enjoy transforming ideas into cohesive, flexible, and expressive visual identities. I thrive in dynamic teams and value continuous learning as a core part of my design approach.

Sofía Martínez

Brand Designer, Designer, Graphic Designer, +4

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Hi, I'm Sofía, and I create brands that adapt and thrive in the digital world :) I'm a multidisciplinary designer with a strong focus on branding and digital design. Over the years, I’ve specialized in developing scalable visual systems and adapting brands to digital environments. I enjoy transforming ideas into cohesive, flexible, and expressive visual identities. I thrive in dynamic teams and value continuous learning as a core part of my design approach.…Hi, I'm Sofía, and I create brands that adapt and thrive in the digital world :) I'm a multidisciplinary designer with a strong focus on branding and digital design. Over the years, I’ve specialized in developing scalable visual systems and adapting brands to digital environments. I enjoy transforming ideas into cohesive, flexible, and expressive visual identities. I thrive in dynamic teams and value continuous learning as a core part of my design approach.

Available to hire

Hi, I’m Sofía, and I create brands that adapt and thrive in the digital world :)
I’m a multidisciplinary designer with a strong focus on branding and digital design. Over the years, I’ve specialized in developing scalable visual systems and adapting brands to digital environments. I enjoy transforming ideas into cohesive, flexible, and expressive visual identities. I thrive in dynamic teams and value continuous learning as a core part of my design approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Intermediate

Catalan; Valencian

Beginner

German

Beginner

Work Experience

Design System Consultant at ClassDojo

December 31, 2021 - July 18, 2025

Led a project focused on design system optimization and branding alignment for digital products.

Art Director at Living Crowdsand

December 31, 2021 - July 18, 2025

Oversaw the visual direction of digital products and brand strategy. Led design system development and interface consistency. Managed a cross-functional team of designers and developers.

Freelance Designer at Basico Foods

December 31, 2020 - July 18, 2025

Created brand identity from scratch including packaging and visual tone.

Graphic Designer at Onion Agency

December 31, 2020 - July 18, 2025

Executed branding and digital assets for client campaigns.

Freelance Designer at Tinkle and Lateral Thinking Agency

December 31, 2018 - July 18, 2025

Developed creative content and social campaigns.

Art Director at Platanomesn

December 31, 2019 - July 18, 2025

Led brand revamp across platforms. Produced packaging design.