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_Website not available. Sign in: https://www.twine.net/signup_ Hi, I’m Sofía, and I create brands that adapt and thrive in the digital world :) I’m a multidisciplinary designer with a strong focus on branding and digital design. Over the years, I’ve specialized in developing scalable visual systems and adapting brands to digital environments. I enjoy transforming ideas into cohesive, flexible, and expressive visual identities. I thrive in dynamic teams and value continuous learning as a core part of my design approach.…_Website not available. Sign in: https://www.twine.net/signup_ Hi, I’m Sofía, and I create brands that adapt and thrive in the digital world :) I’m a multidisciplinary designer with a strong focus on branding and digital design. Over the years, I’ve specialized in developing scalable visual systems and adapting brands to digital environments. I enjoy transforming ideas into cohesive, flexible, and expressive visual identities. I thrive in dynamic teams and value continuous learning as a core part of my design approach.

Sofía Martínez

Brand Designer, Designer, Graphic Designer, +5

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_Website not available. Sign in: https://www.twine.net/signup_ Hi, I’m Sofía, and I create brands that adapt and thrive in the digital world :) I’m a multidisciplinary designer with a strong focus on branding and digital design. Over the years, I’ve specialized in developing scalable visual systems and adapting brands to digital environments. I enjoy transforming ideas into cohesive, flexible, and expressive visual identities. I thrive in dynamic teams and value continuous learning as a core part of my design approach.…_Website not available. Sign in: https://www.twine.net/signup_ Hi, I’m Sofía, and I create brands that adapt and thrive in the digital world :) I’m a multidisciplinary designer with a strong focus on branding and digital design. Over the years, I’ve specialized in developing scalable visual systems and adapting brands to digital environments. I enjoy transforming ideas into cohesive, flexible, and expressive visual identities. I thrive in dynamic teams and value continuous learning as a core part of my design approach.

Available to hire

Barcelona, Spain

Website not available. Sign in: https://www.twine.net/signup

Hi, I’m Sofía, and I create brands that adapt and thrive in the digital world :) I’m a multidisciplinary designer with a strong focus on branding and digital design.

Over the years, I’ve specialized in developing scalable visual systems and adapting brands to digital environments. I enjoy transforming ideas into cohesive, flexible, and expressive visual identities. I thrive in dynamic teams and value continuous learning as a core part of my design approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Intermediate

Catalan; Valencian

Beginner

German

Beginner

Work Experience

Design System Consultant at ClassDojo

December 31, 2021 - July 18, 2025

Led a project focused on design system optimization and branding alignment for digital products.

Art Director at Living Crowdsand

December 31, 2021 - July 18, 2025

Oversaw the visual direction of digital products and brand strategy. Led design system development and interface consistency. Managed a cross-functional team of designers and developers.

Freelance Designer at Basico Foods

December 31, 2020 - July 18, 2025

Created brand identity from scratch including packaging and visual tone.

Graphic Designer at Onion Agency

December 31, 2020 - July 18, 2025

Executed branding and digital assets for client campaigns.

Freelance Designer at Tinkle and Lateral Thinking Agency

December 31, 2018 - July 18, 2025

Developed creative content and social campaigns.

Art Director at Platanomesn

December 31, 2019 - July 18, 2025

Led brand revamp across platforms. Produced packaging design.

Marketing Manager at FreeWay Turismo

December 31, 2016 - July 18, 2025

Oversaw branding and digital marketing strategy for tourism services.

Designer at Up! Studio, Control Zeta

December 31, 2015 - July 18, 2025

Designed graphics and illustrations for print and web projects.

Art Director at Apolox Creative Minds

January 1, 2025 - January 1, 2026

Led art direction for branding, web design, and audiovisual publicity projects, contributing to new brand identity and digital experiences.

Design System Consultant at ClassDojo

January 1, 2023 - January 1, 2023

Led design system optimization and branding alignment for digital products.

Art Director at Living Crowdland

January 1, 2020 - January 1, 2024

Directed visual design and brand strategy for digital products; built and maintained design system, ensuring interface consistency; led a cross-functional team of designers and developers.

Graphic Designer at Onion Agency

January 1, 2019 - January 1, 2020

Executed branding and digital assets for client campaigns across platforms.

Freelance Designer at Tinkle and Lateral Thinking Agency

January 1, 2019 - January 1, 2019

Developed creative content and social media campaigns.

Art Director at Platanomelón

January 1, 2017 - January 1, 2018

Led brand revamp across platforms and packaging design for products.

Marketing Manager at FreeWay Turismo

January 1, 2015 - January 1, 2016

Oversaw branding and digital marketing strategy for tourism services.