I’m a multidisciplinary designer with a background in communication and industrial design, working at the intersection of strategy, visual identity, and storytelling. I help brands translate ideas into clear, engaging visual systems from brand identity and art direction to social media strategy and content creation. My approach is research-driven and human-centered: I believe strong design doesn’t just look good, it connects, communicates, and creates impact. As a freelance graphic and communication designer, I collaborate with agencies and brands to build cohesive visual narratives across digital and print , combining strategic thinking with aesthetic sensitivity. I’m particularly drawn to projects where concept, identity, and audience experience come together to shape meaningful brand presence.

Sofia Maso

I’m a multidisciplinary designer with a background in communication and industrial design, working at the intersection of strategy, visual identity, and storytelling. I help brands translate ideas into clear, engaging visual systems from brand identity and art direction to social media strategy and content creation. My approach is research-driven and human-centered: I believe strong design doesn’t just look good, it connects, communicates, and creates impact. As a freelance graphic and communication designer, I collaborate with agencies and brands to build cohesive visual narratives across digital and print , combining strategic thinking with aesthetic sensitivity. I’m particularly drawn to projects where concept, identity, and audience experience come together to shape meaningful brand presence.

Available to hire

I’m a multidisciplinary designer with a background in communication and industrial design, working at the intersection of strategy, visual identity, and storytelling.

I help brands translate ideas into clear, engaging visual systems from brand identity and art direction to social media strategy and content creation. My approach is research-driven and human-centered: I believe strong design doesn’t just look good, it connects, communicates, and creates impact.

As a freelance graphic and communication designer, I collaborate with agencies and brands to build cohesive visual narratives across digital and print , combining strategic thinking with aesthetic sensitivity.

I’m particularly drawn to projects where concept, identity, and audience experience come together to shape meaningful brand presence.

See more

Language

Italian
Fluent
English
Advanced
Portuguese
Beginner

Work Experience

Junior Art Director at Play Think Creative srl
January 1, 2023 - February 1, 2024
I handle ideation, creation, and implementation of social media strategies, as well as the design and production of visual content. My main areas of expertise include social media management and strategy development; content creation for digital platforms; graphic design for social media posts and advertising campaigns (Meta ADS); design of printable materials and branded documents; brand identity creation; landing page design and layout.
Visual Designer at United Colors of Benetton, Treviso Headquarters
September 1, 2022 - January 1, 2023
Developed guidelines for the layout and setup of commercial areas and store windows, ensuring brand consistency across locations. Created graphic concepts for store windows and campaigns; conducted on-site inspections to ensure displays aligned with brand guidelines.
Graphic and Communication Designer (Freelance) at Freelance
February 1, 2024 - Present
Currently collaborating with StaffMillennium srl (media-agency), Title Production (UK-based agency), and ENDI, focusing on graphic design and social media management, including strategy development and content creation for digital platforms; design of printable materials and branded documents; brand identity creation; landing page design and layout.

Education

Bachelor Degree in Product Design and Communication at Scuola Italiana Design, Padova, Italy
January 1, 2019 - January 1, 2022
Industrial Design Graduation at Liceo Artistico G. De Fabbris, Nove, Italy
January 1, 2013 - January 1, 2018

Qualifications

Verallia Design Awards - Design Category
January 1, 2022 - February 11, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Other