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I am Sofia Prieto Gomez, a brand strategist and social media creative with 6+ years building audience-first brands across Europe and Latin America. I specialize in social media strategy, content ecosystems, community growth, and brand storytelling to drive organic growth and equity across 50+ organizations. I founded Clo Journals, an independent digital content brand, and I am AI-native, fluent in generative tools for content production, SEO, and workflow automation. I collaborate with global, cross-cultural audiences as an independent consultant.…I am Sofia Prieto Gomez, a brand strategist and social media creative with 6+ years building audience-first brands across Europe and Latin America. I specialize in social media strategy, content ecosystems, community growth, and brand storytelling to drive organic growth and equity across 50+ organizations. I founded Clo Journals, an independent digital content brand, and I am AI-native, fluent in generative tools for content production, SEO, and workflow automation. I collaborate with global, cross-cultural audiences as an independent consultant.

Sofia Prieto Gomez

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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I am Sofia Prieto Gomez, a brand strategist and social media creative with 6+ years building audience-first brands across Europe and Latin America. I specialize in social media strategy, content ecosystems, community growth, and brand storytelling to drive organic growth and equity across 50+ organizations. I founded Clo Journals, an independent digital content brand, and I am AI-native, fluent in generative tools for content production, SEO, and workflow automation. I collaborate with global, cross-cultural audiences as an independent consultant.…I am Sofia Prieto Gomez, a brand strategist and social media creative with 6+ years building audience-first brands across Europe and Latin America. I specialize in social media strategy, content ecosystems, community growth, and brand storytelling to drive organic growth and equity across 50+ organizations. I founded Clo Journals, an independent digital content brand, and I am AI-native, fluent in generative tools for content production, SEO, and workflow automation. I collaborate with global, cross-cultural audiences as an independent consultant.

Available to hire

I am Sofia Prieto Gomez, a brand strategist and social media creative with 6+ years building audience-first brands across Europe and Latin America. I specialize in social media strategy, content ecosystems, community growth, and brand storytelling to drive organic growth and equity across 50+ organizations.

I founded Clo Journals, an independent digital content brand, and I am AI-native, fluent in generative tools for content production, SEO, and workflow automation. I collaborate with global, cross-cultural audiences as an independent consultant.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Beginner

French

Intermediate

Portuguese

Beginner

Work Experience

Freelance Brand Strategist & Social Media Creative at Self-Employed

March 1, 2024 - Present

Brand strategy, social media content ecosystems, and community growth for clients in beauty, self-care, consumer goods, and creative tech — delivering organic audience growth and brand equity development. Human-centered brand narratives and AI-powered content systems (70% production time reduction) for clients across Spain, Colombia, and Portugal.

Marketing & Communications Lead at CultTech Accelerator

June 1, 2023 - Present

200% social media and community growth via multi-platform content strategy, social listening, and trend-driven campaigns across Instagram, LinkedIn, and YouTube. Led full rebranding — brand voice, visual identity, and messaging deployed across 50+ global partner organizations. Managed brand calendar, agencies, and performance reporting.

Marketing Lead at Watson (Foodtech SaaS)

February 1, 2023 - December 31, 2024

+25% social engagement, +18% web conversion via omnichannel brand and content strategy. Consumer research, focus groups, and UX insights informing positioning. Led team of 7.

Brand & Marketing Manager at Home Burgers

December 1, 2021 - July 31, 2022

+43% brand visibility across 35 locations. Built video-first social content strategy; co-marketing with Coca-Cola, Stella Artois, NotCo; festival brand activations at Estereo Picnic.

Marketing PM & Brand Manager at Rappi / Sancho BBDO

July 1, 2019 - December 31, 2020

+12% sales growth via social-led CPG campaigns; Rappi Prime x HBO Max alliance (+18% users); Grupo Exito rebranding (+35% brand reach).