Sofia Zeltser

I’m a multidisciplinary designer from Brazil with 5+ years of experience creating visual identities, social media content, and e-commerce assets.

I specialize in Amazon Storefronts, marketplace design, and conversion-focused creatives, helping brands build strong digital presence through cohesive and performance-driven visuals. My work combines branding, creative direction, and strategic thinking, with a focus on turning ideas into engaging and effective customer experiences.

Alongside my freelance work, I co-founded a fashion brand where I led the full creative direction — from brand identity and campaign visuals to product design, textile patterns, and e-commerce execution. This hands-on experience gives me a holistic understanding of both brand building and digital commerce.

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Employment and project experience

Freelance Graphic Designer – Brainlabs
2024 – Present

• Amazon Storefronts, product listings, and ad creatives for multiple brands, with a focus on conversion, brand consistency, and campaign performance.

Creative Director & Co-Founder – Mulher Dilua
2020 – 2025

• Led end-to-end creative direction, including branding, social media, product design, textile patterns, and e-commerce website design.

Graphic Designer (Packaging) – Speedmais Printshop
2020 – 2021

• Designed packaging and prepared print-ready files, ensuring color accuracy and production quality for offset and digital printing.