I’m a multidisciplinary designer from Brazil with 5+ years of experience creating visual identities, social media content, and e-commerce assets. I specialize in Amazon Storefronts, marketplace design, and conversion-focused creatives, helping brands build strong digital presence through cohesive and performance-driven visuals. My work combines branding, creative direction, and strategic thinking, with a focus on turning ideas into engaging and effective customer experiences. Alongside my freelance work, I co-founded a fashion brand where I led the full creative direction — from brand identity and campaign visuals to product design, textile patterns, and e-commerce execution. This hands-on experience gives me a holistic understanding of both brand building and digital commerce. ⸻ Employment and project experience Freelance Graphic Designer – Brainlabs 2024 – Present • Amazon Storefronts, product listings, and ad creatives for multiple brands, with a focus on conversion, brand consistency, and campaign performance. Creative Director & Co-Founder – Mulher Dilua 2020 – 2025 • Led end-to-end creative direction, including branding, social media, product design, textile patterns, and e-commerce website design. Graphic Designer (Packaging) – Speedmais Printshop 2020 – 2021 • Designed packaging and prepared print-ready files, ensuring color accuracy and production quality for offset and digital printing.

Sofia Zeltser

I’m a multidisciplinary designer from Brazil with 5+ years of experience creating visual identities, social media content, and e-commerce assets. I specialize in Amazon Storefronts, marketplace design, and conversion-focused creatives, helping brands build strong digital presence through cohesive and performance-driven visuals. My work combines branding, creative direction, and strategic thinking, with a focus on turning ideas into engaging and effective customer experiences. Alongside my freelance work, I co-founded a fashion brand where I led the full creative direction — from brand identity and campaign visuals to product design, textile patterns, and e-commerce execution. This hands-on experience gives me a holistic understanding of both brand building and digital commerce. ⸻ Employment and project experience Freelance Graphic Designer – Brainlabs 2024 – Present • Amazon Storefronts, product listings, and ad creatives for multiple brands, with a focus on conversion, brand consistency, and campaign performance. Creative Director & Co-Founder – Mulher Dilua 2020 – 2025 • Led end-to-end creative direction, including branding, social media, product design, textile patterns, and e-commerce website design. Graphic Designer (Packaging) – Speedmais Printshop 2020 – 2021 • Designed packaging and prepared print-ready files, ensuring color accuracy and production quality for offset and digital printing.

Available to hire

I’m a multidisciplinary designer from Brazil with 5+ years of experience creating visual identities, social media content, and e-commerce assets.

I specialize in Amazon Storefronts, marketplace design, and conversion-focused creatives, helping brands build strong digital presence through cohesive and performance-driven visuals. My work combines branding, creative direction, and strategic thinking, with a focus on turning ideas into engaging and effective customer experiences.

Alongside my freelance work, I co-founded a fashion brand where I led the full creative direction — from brand identity and campaign visuals to product design, textile patterns, and e-commerce execution. This hands-on experience gives me a holistic understanding of both brand building and digital commerce.

Employment and project experience

Freelance Graphic Designer – Brainlabs
2024 – Present

• Amazon Storefronts, product listings, and ad creatives for multiple brands, with a focus on conversion, brand consistency, and campaign performance.

Creative Director & Co-Founder – Mulher Dilua
2020 – 2025

• Led end-to-end creative direction, including branding, social media, product design, textile patterns, and e-commerce website design.

Graphic Designer (Packaging) – Speedmais Printshop
2020 – 2021

• Designed packaging and prepared print-ready files, ensuring color accuracy and production quality for offset and digital printing.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Fluent
Italian
Advanced

Work Experience

Co-founder & Creative Director at MULHER DILUA
January 1, 2020 - January 1, 2025
Led creative direction across brand identity, social media visuals, product photography art direction, textile pattern development, and e-commerce website design for a fashion brand; oversaw branding and campaigns to support market positioning.
Graphic Designer — Packaging at Brain Labs
January 1, 2020 - December 31, 2021
Prepared and reviewed print files for packaging, ensuring color accuracy and production specs for offset and digital printing. Designed product packaging across multiple client briefs.
Graphic Designer — Packaging at Packaging Design Studio
January 1, 2020 - December 31, 2021
Prepared and reviewed print files for packaging, ensuring color accuracy and production specs for offset and digital printing. Designed product packaging across multiple client briefs.
Co-founder and Creative Director at Fashion Brand
January 1, 2020 - January 1, 2025
Co-founded a fashion brand; responsible for branding, social media visuals, product photography direction, textile patterns, and e-commerce storefront. Designed digital content for Instagram (feed layouts, Reels covers, Stories) and led digital campaigns, establishing a consistent visual identity.
Freelance Graphic Designer at Brain Labs · Digital Marketing Agency
January 1, 2024 - Present
Designed storefronts, advertisements, and product listings for multiple brands, supporting digital campaigns and e-commerce presence. Produced conversion-focused creatives aligned with each brand's identity and campaign objectives.
Graphic Designer — Packaging at Industrial Print Shop
January 1, 2020 - December 31, 2021
Prepared and reviewed print files for packaging, ensuring color accuracy and production specs for offset and digital printing. Designed product packaging across multiple client briefs.
Freelance Graphic Designer at Brain Labs (Digital Marketing Agency)
January 1, 2024 - Present
Designed front-end visuals for banners, advertisements and product listings for multiple brands, supporting digital campaigns and e-commerce presence. Produced conversion-focused ad creatives and marketing assets aligned with each brand's visual identity and campaign objectives.
Creative Director & Social Media at Mulher Dilua Fashion Brand
January 1, 2020 - January 1, 2025
Led creative direction across brand identity, social media visuals, product photography art direction, textile pattern and e-commerce website design. Designed digital content for Instagram, including feed layouts, Reels covers, Stories, and campaign visuals, ensuring a consistent visual identity. Produced print-ready assets such as hangtags, and packaging. Developed seasonal collections and original textile patterns, aligning designs with client needs and brand positioning.

Education

Bachelor's Degree in Design (Textile Print Design, Pattern Design) at Universidade Federal de Pernambuco
January 1, 2019 - January 1, 2025
Bachelor's Degree in Design Textile Print Design Pattern Design at Universidade Federal de Pernambuco
January 1, 2019 - January 1, 2025
Bachelor's Degree in Design at Universidade Federal de Pernambuco
January 1, 2019 - January 1, 2025

Qualifications

Mila Petry & Co - Pattern Design Course
March 24, 2020 - March 24, 2021
Full-process Creative Methodologies for Pattern Development
Bachelor's Degree in Design
January 1, 2019 - January 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Consumer Goods, Education